Brandwave

Cleaning Buddies vs CrestClean:Which is more popular?

In September 2026, CrestClean had more branded searches than Cleaning Buddies among home cleaning services in New Zealand. CrestClean had about 1,000 branded searches, while Cleaning Buddies had 170. CrestClean made up 36.9% of all home cleaning service searches we track, and Cleaning Buddies accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about home cleaning services, Cleaning Buddies appeared in two of the three answers and CrestClean in none.

Among home cleaning services in New Zealand in September 2026

Who do people search for more?

CrestClean, about 6 searches for every 1 for Cleaning Buddies

CrestClean 1K searchesCleaning Buddies 170 searches

Who does AI mention more?

Cleaning Buddies, mentioned in 2 of 3 answers, CrestClean in 0

Cleaning Buddies in 2 of 3CrestClean in 0 of 3

Who does AI recommend more?

Cleaning Buddies, the only one of the two named

Cleaning Buddies first in 2CrestClean never named

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Top home cleaning services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Cleaning Buddies was mentioned in two out of three: in two of the three ChatGPT answers. CrestClean did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Icon Clean1st
  2. Cleaning Buddies2nd
  3. Spruce3rd
  4. Clean for Good4th
  5. Absolute Domestics5th
  6. Maid2Match6th
  7. CrestClean–
  8. Jim's Cleaning–
  9. Cleantastic–
  10. Spotless Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about home cleaning services

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cleaning Buddies or CrestClean more popular in search?

This chart shows how often people search Google for Cleaning Buddies and CrestClean by name. Each line represents a brand's share of searches for all ten home cleaning services we track, month by month, from searches in New Zealand.

Cleaning Buddies and CrestClean among home cleaning services in New Zealand, by month

Share of searches by month for CrestClean, Cleaning Buddies. The figures are in the table below the chart.

View monthly share of searches table
MonthCrestCleanAbsolute DomesticsJim's CleaningIcon CleanCleaning BuddiesClean for GoodCleantasticMaid2MatchSpruceSpotless Cleaning
Oct 202530.9%15.1%26.5%6.5%4.3%4.3%5.2%0.62%4.3%2.2%
Nov 202539.5%14.9%19.5%5.2%5.2%5.2%4.3%0.61%4.3%1.5%
Dec 202534.2%16.4%17.8%7.2%7.2%5.8%3.8%0.34%4.8%2.4%
Jan 202639.3%18.1%15.7%5.1%6.3%6.3%3.3%0.3%3.3%2.1%
Feb 202635.7%17.5%14.6%6.1%5%7.5%5%0.36%5%3.2%
Mar 202633%19.8%13.2%6.9%5.6%4.6%4.6%3.6%5.6%3%
Apr 202636.9%18.1%12.2%7.7%6.3%6.3%4.1%3.3%3.3%1.8%
May 202636.4%17.8%12%7.6%7.6%4%6.2%1.5%5.1%1.8%
Jun 202633.4%16.1%13.4%10.7%7%4.7%3.7%4%4.7%2.3%
Jul 202635.5%17.4%11.7%7.4%9.2%6%3.9%2.5%3.9%2.5%
Aug 202635.7%14.3%11.8%9.3%5%6.1%5%3.9%3.9%5%
Sep 202636.9%14.8%12.2%9.6%6.3%5.2%5.2%4.1%4.1%1.8%

How has the Cleaning Buddies and CrestClean comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home cleaning services in September 2026?

2 changes

  1. In September 2026, Cleaning Buddies overtook Clean for Good to rank 5th among home cleaning services in New Zealand, with 6.3% of the searches.

  2. In September 2026, CrestClean gained share of searches among home cleaning services in New Zealand, from 35.7% to 36.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cleaning Buddies’ and CrestClean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cleaning Buddies

1 branded search term

  • cleaning buddies

CrestClean

1 branded search term

  • crestclean

How the Brand Demand Index is measured

Other head-to-heads among home cleaning services

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