Brandwave

Cleaning Buddies vs Spotless Cleaning:Which is more popular?

In September 2026, Cleaning Buddies had more branded searches than Spotless Cleaning among home cleaning services in New Zealand. Cleaning Buddies had about 170 branded searches, while Spotless Cleaning had 50. Cleaning Buddies made up 6.3% of all home cleaning service searches we track, and Spotless Cleaning accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about home cleaning services, Cleaning Buddies appeared in two of the three answers and Spotless Cleaning in none.

Among home cleaning services in New Zealand in September 2026

Who do people search for more?

Cleaning Buddies, about 3 searches for every 1 for Spotless Cleaning

Cleaning Buddies 170 searchesSpotless Cleaning 50 searches

Who does AI mention more?

Cleaning Buddies, mentioned in 2 of 3 answers, Spotless Cleaning in 0

Cleaning Buddies in 2 of 3Spotless Cleaning in 0 of 3

Who does AI recommend more?

Cleaning Buddies, the only one of the two named

Cleaning Buddies first in 2Spotless Cleaning never named

Follow Cleaning Buddies vs Spotless Cleaning and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top home cleaning services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Cleaning Buddies was mentioned in two out of three: in two of the three ChatGPT answers. Spotless Cleaning did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Icon Clean1st
  2. Cleaning Buddies2nd
  3. Spruce3rd
  4. Clean for Good4th
  5. Absolute Domestics5th
  6. Maid2Match6th
  7. CrestClean–
  8. Jim's Cleaning–
  9. Cleantastic–
  10. Spotless Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about home cleaning services

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cleaning Buddies or Spotless Cleaning more popular in search?

This chart shows how often people search Google for Cleaning Buddies and Spotless Cleaning by name. Each line represents a brand's share of searches for all ten home cleaning services we track, month by month, from searches in New Zealand.

Cleaning Buddies and Spotless Cleaning among home cleaning services in New Zealand, by month

Share of searches by month for Cleaning Buddies, Spotless Cleaning. The figures are in the table below the chart.

View monthly share of searches table
MonthCrestCleanAbsolute DomesticsJim's CleaningIcon CleanCleaning BuddiesClean for GoodCleantasticMaid2MatchSpruceSpotless Cleaning
Oct 202530.9%15.1%26.5%6.5%4.3%4.3%5.2%0.62%4.3%2.2%
Nov 202539.5%14.9%19.5%5.2%5.2%5.2%4.3%0.61%4.3%1.5%
Dec 202534.2%16.4%17.8%7.2%7.2%5.8%3.8%0.34%4.8%2.4%
Jan 202639.3%18.1%15.7%5.1%6.3%6.3%3.3%0.3%3.3%2.1%
Feb 202635.7%17.5%14.6%6.1%5%7.5%5%0.36%5%3.2%
Mar 202633%19.8%13.2%6.9%5.6%4.6%4.6%3.6%5.6%3%
Apr 202636.9%18.1%12.2%7.7%6.3%6.3%4.1%3.3%3.3%1.8%
May 202636.4%17.8%12%7.6%7.6%4%6.2%1.5%5.1%1.8%
Jun 202633.4%16.1%13.4%10.7%7%4.7%3.7%4%4.7%2.3%
Jul 202635.5%17.4%11.7%7.4%9.2%6%3.9%2.5%3.9%2.5%
Aug 202635.7%14.3%11.8%9.3%5%6.1%5%3.9%3.9%5%
Sep 202636.9%14.8%12.2%9.6%6.3%5.2%5.2%4.1%4.1%1.8%

How has the Cleaning Buddies and Spotless Cleaning comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home cleaning services in September 2026?

2 changes

  1. In September 2026, Cleaning Buddies overtook Clean for Good to rank 5th among home cleaning services in New Zealand, with 6.3% of the searches.

  2. In September 2026, Spotless Cleaning lost share of searches among home cleaning services in New Zealand, from 5% to 1.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cleaning Buddies’ and Spotless Cleaning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cleaning Buddies

1 branded search term

  • cleaning buddies

Spotless Cleaning

1 branded search term

  • spotless cleaning

How the Brand Demand Index is measured

Other head-to-heads among home cleaning services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free