Brandwave

How popular isSpotless Cleaning in search?

In August 2026, there were an estimated 140 branded searches for Spotless Cleaning in New Zealand which is up 100% over the last 11 months. Spotless Cleaning holds 4.8% estimated Share of Search among New Zealand home cleaning services and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. CrestClean44.8%
  2. Jim's Cleaning25.9%
  3. Absolute Domestics17.9%
  4. Maid2Match6.6%
  5. Spotless Cleaning4.8%
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Which home cleaning services compete with Spotless Cleaning?

Spotless Cleaning against home cleaning services in New Zealand, by month

Share of Search by month for CrestClean, Jim's Cleaning, Absolute Domestics, Maid2Match, Spotless Cleaning. The figures are in the table below the chart.

View monthly share of search table
MonthCrestCleanJim's CleaningAbsolute DomesticsMaid2MatchSpotless Cleaning
Oct 202533.8%46.4%17.2%0.8%1.9%
Nov 202543.4%36%18.7%0.55%1.4%
Dec 202540.4%35.4%21.5%0.34%2.4%
Jan 202644.4%31.7%21.6%0.29%2%
Feb 202642.7%31.5%22.4%0.35%3.1%
Mar 202639.7%29.4%23.8%4.4%2.8%
Apr 202642.1%28.9%22.1%5%1.8%
May 202645.3%27.7%23.4%1.8%1.8%
Jun 202642%29.8%19.3%6.6%2.3%
Jul 202644.3%27.5%20.4%5.4%2.5%
Aug 202644.8%25.9%17.9%6.6%4.8%
Sep 2026—————
  1. 1.CrestClean

    44.8%

    held 1st · 1.3K estimated branded searches · +4.8% vs prior month · +0.5 points

  2. held 2nd · 750 estimated branded searches · -2.6% vs prior month · -1.6 points

  3. held 3rd · 520 estimated branded searches · -8.8% vs prior month · -2.4 points

  4. held 4th · 190 estimated branded searches · +26.7% vs prior month · +1.2 points

  5. held 5th · 140 estimated branded searches · +100% vs prior month · +2.3 points

Compare search popularity between Spotless Cleaning and its closest rivals

How has branded search demand for Spotless Cleaning changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spotless Cleaning in New Zealand rose from 70 to 140.
  • Across the 11 months ending August 2026, Spotless Cleaning’s estimated Share of Search among home cleaning services in New Zealand increased from 1.9% to 4.8%.
  • Across the 11 months ending August 2026, Spotless Cleaning’s estimated Share of Search among home cleaning services in New Zealand peaked at 4.8% in August 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Spotless Cleaning fell from 4th to 5th among home cleaning services in New Zealand.

How did search popularity change for New Zealand home cleaning services in August 2026?

  1. In August 2026, Spotless Cleaning gained estimated Share of Search among home cleaning services in New Zealand, from 2.5% to 4.8%.

  2. In August 2026, Maid2Match gained estimated Share of Search among home cleaning services in New Zealand, from 5.4% to 6.6%.

  3. In August 2026, CrestClean gained estimated Share of Search among home cleaning services in New Zealand, from 44.3% to 44.8%.

  4. In August 2026, Absolute Domestics lost estimated Share of Search among home cleaning services in New Zealand, from 20.4% to 17.9%.

  5. In August 2026, Jim's Cleaning lost estimated Share of Search among home cleaning services in New Zealand, from 27.5% to 25.9%.

How is Spotless Cleaning measured?

Brandwave collects information about searches that people make online using Spotless Cleaning’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • spotless cleaning

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How the Brand Demand Index is measured

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Is Spotless Cleaning your brand?

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