Maid2Match vs Spotless Cleaning:Which is more popular by branded search in New Zealand?
In August 2026, Maid2Match had more branded searches than Spotless Cleaning among home cleaning services in New Zealand. Maid2Match was estimated to have 190 branded searches compared to Spotless Cleaning’s 140, and held a 6.6% Share of Search versus Spotless Cleaning’s 4.8%.
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Which is more popular in search, Maid2Match or Spotless Cleaning?
Compare the home and office cleaning franchises New Zealanders hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maid2Match, Spotless Cleaning. The figures are in the table below the chart.
View monthly share of search table
| Month | CrestClean | Jim's Cleaning | Absolute Domestics | Maid2Match | Spotless Cleaning |
|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 46.4% | 17.2% | 0.8% | 1.9% |
| Nov 2025 | 43.4% | 36% | 18.7% | 0.55% | 1.4% |
| Dec 2025 | 40.4% | 35.4% | 21.5% | 0.34% | 2.4% |
| Jan 2026 | 44.4% | 31.7% | 21.6% | 0.29% | 2% |
| Feb 2026 | 42.7% | 31.5% | 22.4% | 0.35% | 3.1% |
| Mar 2026 | 39.7% | 29.4% | 23.8% | 4.4% | 2.8% |
| Apr 2026 | 42.1% | 28.9% | 22.1% | 5% | 1.8% |
| May 2026 | 45.3% | 27.7% | 23.4% | 1.8% | 1.8% |
| Jun 2026 | 42% | 29.8% | 19.3% | 6.6% | 2.3% |
| Jul 2026 | 44.3% | 27.5% | 20.4% | 5.4% | 2.5% |
| Aug 2026 | 44.8% | 25.9% | 17.9% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — | — |
How has the Maid2Match and Spotless Cleaning comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Maid2Match took it in March 2026.
- Across the 11 months ending August 2026, Maid2Match’s estimated Share of Search among home cleaning services in New Zealand moved from 0.8% to 6.6%, and its estimated monthly branded searches moved from 30 to 190.
- Across the 11 months ending August 2026, Spotless Cleaning’s estimated Share of Search among home cleaning services in New Zealand moved from 1.9% to 4.8%, and its estimated monthly branded searches moved from 70 to 140.
How did search popularity change for New Zealand home cleaning services in August 2026?
2 changes
In August 2026, Spotless Cleaning gained estimated Share of Search among home cleaning services in New Zealand, from 2.5% to 4.8%.
In August 2026, Maid2Match gained estimated Share of Search among home cleaning services in New Zealand, from 5.4% to 6.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Maid2Match’s and Spotless Cleaning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maid2Match
5 branded search terms
- maid 2 match
- maid2match
- maid2match cleaning
- maid2match near me
- maid2match nz
Spotless Cleaning
1 branded search term
- spotless cleaning
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.