Brandwave

Icon Clean vs Spotless Cleaning:Which is more popular?

In September 2026, Icon Clean had more branded searches than Spotless Cleaning among home cleaning services in New Zealand. Icon Clean had about 260 branded searches, while Spotless Cleaning had 50. Icon Clean made up 9.6% of all home cleaning service searches we track, and Spotless Cleaning accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about home cleaning services, Icon Clean appeared in two of the three answers and Spotless Cleaning in none.

Among home cleaning services in New Zealand in September 2026

Who do people search for more?

Icon Clean, about 5 searches for every 1 for Spotless Cleaning

Icon Clean 260 searchesSpotless Cleaning 50 searches

Who does AI mention more?

Icon Clean, mentioned in 2 of 3 answers, Spotless Cleaning in 0

Icon Clean in 2 of 3Spotless Cleaning in 0 of 3

Who does AI recommend more?

Icon Clean, the only one of the two named

Icon Clean first in 2Spotless Cleaning never named

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Top home cleaning services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Icon Clean was mentioned in two out of three: in two of the three ChatGPT answers. Spotless Cleaning did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Icon Clean1st
  2. Cleaning Buddies2nd
  3. Spruce3rd
  4. Clean for Good4th
  5. Absolute Domestics5th
  6. Maid2Match6th
  7. CrestClean–
  8. Jim's Cleaning–
  9. Cleantastic–
  10. Spotless Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about home cleaning services

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Icon Clean or Spotless Cleaning more popular in search?

This chart shows how often people search Google for Icon Clean and Spotless Cleaning by name. Each line represents a brand's share of searches for all ten home cleaning services we track, month by month, from searches in New Zealand.

Icon Clean and Spotless Cleaning among home cleaning services in New Zealand, by month

Share of searches by month for Icon Clean, Spotless Cleaning. The figures are in the table below the chart.

View monthly share of searches table
MonthCrestCleanAbsolute DomesticsJim's CleaningIcon CleanCleaning BuddiesClean for GoodCleantasticMaid2MatchSpruceSpotless Cleaning
Oct 202530.9%15.1%26.5%6.5%4.3%4.3%5.2%0.62%4.3%2.2%
Nov 202539.5%14.9%19.5%5.2%5.2%5.2%4.3%0.61%4.3%1.5%
Dec 202534.2%16.4%17.8%7.2%7.2%5.8%3.8%0.34%4.8%2.4%
Jan 202639.3%18.1%15.7%5.1%6.3%6.3%3.3%0.3%3.3%2.1%
Feb 202635.7%17.5%14.6%6.1%5%7.5%5%0.36%5%3.2%
Mar 202633%19.8%13.2%6.9%5.6%4.6%4.6%3.6%5.6%3%
Apr 202636.9%18.1%12.2%7.7%6.3%6.3%4.1%3.3%3.3%1.8%
May 202636.4%17.8%12%7.6%7.6%4%6.2%1.5%5.1%1.8%
Jun 202633.4%16.1%13.4%10.7%7%4.7%3.7%4%4.7%2.3%
Jul 202635.5%17.4%11.7%7.4%9.2%6%3.9%2.5%3.9%2.5%
Aug 202635.7%14.3%11.8%9.3%5%6.1%5%3.9%3.9%5%
Sep 202636.9%14.8%12.2%9.6%6.3%5.2%5.2%4.1%4.1%1.8%

How has the Icon Clean and Spotless Cleaning comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home cleaning services in September 2026?

2 changes

  1. In September 2026, Spotless Cleaning lost share of searches among home cleaning services in New Zealand, from 5% to 1.8%.

  2. Estimated monthly branded searches for Icon Clean in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Icon Clean’s and Spotless Cleaning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Icon Clean

1 branded search term

  • icon clean

Spotless Cleaning

1 branded search term

  • spotless cleaning

How the Brand Demand Index is measured

Other head-to-heads among home cleaning services

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