Jim's Cleaning vs Spotless Cleaning:Which is more popular by branded search in New Zealand?
In August 2026, Jim's Cleaning had more branded searches than Spotless Cleaning among home cleaning services in New Zealand. Jim's Cleaning was estimated to have 750 branded searches compared to Spotless Cleaning’s 140, and held a 25.9% Share of Search versus Spotless Cleaning’s 4.8%.
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Which is more popular in search, Jim's Cleaning or Spotless Cleaning?
Compare the home and office cleaning franchises New Zealanders hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jim's Cleaning, Spotless Cleaning. The figures are in the table below the chart.
View monthly share of search table
| Month | CrestClean | Jim's Cleaning | Absolute Domestics | Maid2Match | Spotless Cleaning |
|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 46.4% | 17.2% | 0.8% | 1.9% |
| Nov 2025 | 43.4% | 36% | 18.7% | 0.55% | 1.4% |
| Dec 2025 | 40.4% | 35.4% | 21.5% | 0.34% | 2.4% |
| Jan 2026 | 44.4% | 31.7% | 21.6% | 0.29% | 2% |
| Feb 2026 | 42.7% | 31.5% | 22.4% | 0.35% | 3.1% |
| Mar 2026 | 39.7% | 29.4% | 23.8% | 4.4% | 2.8% |
| Apr 2026 | 42.1% | 28.9% | 22.1% | 5% | 1.8% |
| May 2026 | 45.3% | 27.7% | 23.4% | 1.8% | 1.8% |
| Jun 2026 | 42% | 29.8% | 19.3% | 6.6% | 2.3% |
| Jul 2026 | 44.3% | 27.5% | 20.4% | 5.4% | 2.5% |
| Aug 2026 | 44.8% | 25.9% | 17.9% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — | — |
How has the Jim's Cleaning and Spotless Cleaning comparison changed over the last 12 months?
3 findings
- Jim's Cleaning was ahead of Spotless Cleaning in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jim's Cleaning’s estimated Share of Search among home cleaning services in New Zealand moved from 46.4% to 25.9%, and its estimated monthly branded searches moved from 1.7K to 750.
- Across the 11 months ending August 2026, Spotless Cleaning’s estimated Share of Search among home cleaning services in New Zealand moved from 1.9% to 4.8%, and its estimated monthly branded searches moved from 70 to 140.
How did search popularity change for New Zealand home cleaning services in August 2026?
2 changes
In August 2026, Spotless Cleaning gained estimated Share of Search among home cleaning services in New Zealand, from 2.5% to 4.8%.
In August 2026, Jim's Cleaning lost estimated Share of Search among home cleaning services in New Zealand, from 27.5% to 25.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Jim's Cleaning’s and Spotless Cleaning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jim's Cleaning
7 branded search terms
- jim's cleaning
- jims cleaning
- jims cleaning group
- jims cleaning near me
- jims cleaning nz
- jimscleaning
- jimscleaning nz
Spotless Cleaning
1 branded search term
- spotless cleaning
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