CrestClean vs Spotless Cleaning:Which is more popular by branded search in New Zealand?
In August 2026, CrestClean had more branded searches than Spotless Cleaning among home cleaning services in New Zealand. CrestClean was estimated to have 1.3K branded searches compared to Spotless Cleaning’s 140, and held a 44.8% Share of Search versus Spotless Cleaning’s 4.8%.
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Which is more popular in search, CrestClean or Spotless Cleaning?
Compare the home and office cleaning franchises New Zealanders hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CrestClean, Spotless Cleaning. The figures are in the table below the chart.
View monthly share of search table
| Month | CrestClean | Jim's Cleaning | Absolute Domestics | Maid2Match | Spotless Cleaning |
|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 46.4% | 17.2% | 0.8% | 1.9% |
| Nov 2025 | 43.4% | 36% | 18.7% | 0.55% | 1.4% |
| Dec 2025 | 40.4% | 35.4% | 21.5% | 0.34% | 2.4% |
| Jan 2026 | 44.4% | 31.7% | 21.6% | 0.29% | 2% |
| Feb 2026 | 42.7% | 31.5% | 22.4% | 0.35% | 3.1% |
| Mar 2026 | 39.7% | 29.4% | 23.8% | 4.4% | 2.8% |
| Apr 2026 | 42.1% | 28.9% | 22.1% | 5% | 1.8% |
| May 2026 | 45.3% | 27.7% | 23.4% | 1.8% | 1.8% |
| Jun 2026 | 42% | 29.8% | 19.3% | 6.6% | 2.3% |
| Jul 2026 | 44.3% | 27.5% | 20.4% | 5.4% | 2.5% |
| Aug 2026 | 44.8% | 25.9% | 17.9% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — | — |
How has the CrestClean and Spotless Cleaning comparison changed over the last 12 months?
3 findings
- CrestClean was ahead of Spotless Cleaning in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CrestClean’s estimated Share of Search among home cleaning services in New Zealand moved from 33.8% to 44.8%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending August 2026, Spotless Cleaning’s estimated Share of Search among home cleaning services in New Zealand moved from 1.9% to 4.8%, and its estimated monthly branded searches moved from 70 to 140.
How did search popularity change for New Zealand home cleaning services in August 2026?
2 changes
In August 2026, Spotless Cleaning gained estimated Share of Search among home cleaning services in New Zealand, from 2.5% to 4.8%.
In August 2026, CrestClean gained estimated Share of Search among home cleaning services in New Zealand, from 44.3% to 44.8%.
How each brand is measured
Brandwave collects information about searches that people make online using CrestClean’s and Spotless Cleaning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CrestClean
12 branded search terms
- crest clean
- crest clean hamilton
- crestclean
- crestclean auckland
- crestclean christchurch
- crestclean co nz
- crestclean hamilton
- crestclean near me
- crestclean nz
- crestclean tauranga
- crestclean wellington
- crestclean.co.nz
Spotless Cleaning
1 branded search term
- spotless cleaning
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.