Jim's Cleaning vs Spruce:Which is more popular?
In September 2026, Jim's Cleaning had more branded searches than Spruce among home cleaning services in New Zealand. Jim's Cleaning had about 330 branded searches, while Spruce had 110. Jim's Cleaning made up 12.2% of all home cleaning service searches we track, and Spruce accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about home cleaning services, Spruce appeared in all three answers and Jim's Cleaning in none.
Who do people search for more?
Jim's Cleaning, about 3 searches for every 1 for Spruce
Who does AI mention more?
Spruce, mentioned in every answer we collected
Who does AI recommend more?
Spruce, the only one of the two named
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Top home cleaning services in ChatGPT and Google AI Overviews
In three ChatGPT questions, Spruce appeared in all three answers. Jim's Cleaning did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spruce3 of 3Named in 3 of 3 ChatGPT answers
Icon Clean2 of 3Named in 2 of 3 ChatGPT answers
Cleaning Buddies2 of 3Named in 2 of 3 ChatGPT answers
Clean for Good2 of 3Named in 2 of 3 ChatGPT answers
Absolute Domestics1 of 3Named in 1 of 3 ChatGPT answers
Maid2Match1 of 3Named in 1 of 3 ChatGPT answers
CrestClean0 of 3Named in 0 of 3 ChatGPT answers- Jim's Cleaning0 of 3Named in 0 of 3 ChatGPT answers
Cleantastic0 of 3Named in 0 of 3 ChatGPT answers
Spotless Cleaning0 of 3Named in 0 of 3 ChatGPT answers
See every answer about home cleaning services
3 answers
Asked ChatGPT
“Which home cleaning service should I hire in New Zealand?”
Asked ChatGPT
“What are the best home cleaning services in New Zealand?”
Asked ChatGPT
“What's the best home cleaning service in New Zealand for regular house cleaning?”
Searched Google, AI Overview
“house cleaning nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cleaning franchise nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jim's Cleaning or Spruce more popular in search?
This chart shows how often people search Google for Jim's Cleaning and Spruce by name. Each line represents a brand's share of searches for all ten home cleaning services we track, month by month, from searches in New Zealand.
Share of searches by month for Jim's Cleaning, Spruce. The figures are in the table below the chart.
View monthly share of searches table
| Month | CrestClean | Absolute Domestics | Jim's Cleaning | Icon Clean | Cleaning Buddies | Clean for Good | Cleantastic | Maid2Match | Spruce | Spotless Cleaning |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 15.1% | 26.5% | 6.5% | 4.3% | 4.3% | 5.2% | 0.62% | 4.3% | 2.2% |
| Nov 2025 | 39.5% | 14.9% | 19.5% | 5.2% | 5.2% | 5.2% | 4.3% | 0.61% | 4.3% | 1.5% |
| Dec 2025 | 34.2% | 16.4% | 17.8% | 7.2% | 7.2% | 5.8% | 3.8% | 0.34% | 4.8% | 2.4% |
| Jan 2026 | 39.3% | 18.1% | 15.7% | 5.1% | 6.3% | 6.3% | 3.3% | 0.3% | 3.3% | 2.1% |
| Feb 2026 | 35.7% | 17.5% | 14.6% | 6.1% | 5% | 7.5% | 5% | 0.36% | 5% | 3.2% |
| Mar 2026 | 33% | 19.8% | 13.2% | 6.9% | 5.6% | 4.6% | 4.6% | 3.6% | 5.6% | 3% |
| Apr 2026 | 36.9% | 18.1% | 12.2% | 7.7% | 6.3% | 6.3% | 4.1% | 3.3% | 3.3% | 1.8% |
| May 2026 | 36.4% | 17.8% | 12% | 7.6% | 7.6% | 4% | 6.2% | 1.5% | 5.1% | 1.8% |
| Jun 2026 | 33.4% | 16.1% | 13.4% | 10.7% | 7% | 4.7% | 3.7% | 4% | 4.7% | 2.3% |
| Jul 2026 | 35.5% | 17.4% | 11.7% | 7.4% | 9.2% | 6% | 3.9% | 2.5% | 3.9% | 2.5% |
| Aug 2026 | 35.7% | 14.3% | 11.8% | 9.3% | 5% | 6.1% | 5% | 3.9% | 3.9% | 5% |
| Sep 2026 | 36.9% | 14.8% | 12.2% | 9.6% | 6.3% | 5.2% | 5.2% | 4.1% | 4.1% | 1.8% |
How has the Jim's Cleaning and Spruce comparison changed over the last 12 months?
3 findings
- Jim's Cleaning was ahead of Spruce in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jim's Cleaning’s share of searches among home cleaning services in New Zealand moved from 26.5% to 12.2%, and its estimated monthly branded searches moved from 860 to 330.
- Across the 12 months ending September 2026, Spruce’s share of searches among home cleaning services in New Zealand moved from 4.3% to 4.1%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand home cleaning services in September 2026?
2 changes
In September 2026, Spruce rose from 10th to 9th among home cleaning services in New Zealand.
Estimated monthly branded searches for Jim's Cleaning in New Zealand fell 61.6% over 12 measured months, from 860 to 330 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Jim's Cleaning’s and Spruce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jim's Cleaning
3 branded search terms
- jims cleaning
- jims cleaning group
- jimscleaning
Spruce
1 branded search term
- spruce cleaning
Other head-to-heads among home cleaning services
- CrestClean vs Absolute Domestics: compare popularity
- CrestClean vs Jim's Cleaning: compare popularity
- CrestClean vs Icon Clean: compare popularity
- CrestClean vs Cleaning Buddies: compare popularity
- Absolute Domestics vs Jim's Cleaning: compare popularity
- Absolute Domestics vs Icon Clean: compare popularity
Put your own brand in this comparison
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