Brandwave

How popular isSorted?

In October 2026, people searched for Sorted by name about 3,740 times in New Zealand, a 21.3% decrease from the previous year. These searches made up 3.1% of all New Zealand budgeting app searches, placing Sorted fourth out of five apps. When we asked both ChatGPT and Google AI Overviews about budgeting apps, Sorted appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in October 2026

Sorted is the fourth most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. PocketSmithShare of searches 76.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. YNABShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. FrolloShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SortedShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Monarch MoneyShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top budgeting apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sorted was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sorted is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PocketSmith1st
  2. YNAB2nd
  3. Sorted3rd
  4. Frollo–
  5. Monarch Money–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PocketSmith4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YNAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sorted2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frollo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monarch Money0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about budgeting apps

5 answers

  • Asked ChatGPT

    “Which budgeting app should I use in New Zealand?”

    1. 1PocketSmith
    2. 2YNAB
    3. 3Sorted

  • Asked ChatGPT

    “What are the best budgeting apps in New Zealand?”

    1. 1PocketSmith
    2. 2YNAB
    3. 3Sorted

  • Asked ChatGPT

    “What's the best budgeting app in New Zealand for track spending?”

    1. 1PocketSmith
    2. 2YNAB

  • Searched Google, AI Overview

    “budgeting apps nz”

    1. 1PocketSmith

  • Searched Google, AI Overview

    “track spending app”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    How often do people search for Sorted compared with other New Zealand budgeting apps?

    Sorted against budgeting apps in New Zealand, by month

    Share of searches by month for PocketSmith, YNAB, Frollo, Sorted. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPocketSmithYNABFrolloSortedMonarch Money
    Nov 202573.4%17.4%4.1%3.5%1.6%
    Dec 202576.2%15.5%3.7%2.4%2.2%
    Jan 202675.8%15.1%2.6%3.8%2.8%
    Feb 202677%14.3%2.5%3.7%2.5%
    Mar 202673.3%17%3.5%4.3%1.9%
    Apr 202675.9%14.9%3.1%3.6%2.5%
    May 202674.3%17.8%3.4%2.9%1.6%
    Jun 202670.9%19.6%3.4%4.2%1.9%
    Jul 202673.9%17.8%3.4%3%2%
    Aug 202673.5%15.7%5.5%3.1%2.2%
    Sep 202677.4%14.7%3.7%2.7%1.5%
    Oct 202676.1%14.7%4.4%3.1%1.8%

    1. 1.PocketSmith

      76.1%

      Held 1st. 3K estimated branded searches, -20.6% vs prior month. Share -1.3 points.

    2. 2.YNAB

      14.7%

      Held 2nd. 570 estimated branded searches, -19.7% vs prior month. Share -0.1 points.

    3. 3.Frollo

      4.4%

      Held 3rd. 170 estimated branded searches, -5.6% vs prior month. Share +0.6 points.

    4. 4.Sorted

      3.1%

      Held 4th. 120 estimated branded searches, -7.7% vs prior month. Share +0.4 points.

    5. 5.Monarch Money

      1.8%

      Held 5th. 70 estimated branded searches, 0% vs prior month. Share +0.3 points.

    Compare popularity between Sorted and its closest rivals

    Every comparison with Sorted

    11 comparisons

    How has branded search demand for Sorted changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Sorted in New Zealand fell from 4.8K to 3.7K.
    • Across the 12 months ending October 2026, Sorted’s share of searches among budgeting apps in New Zealand peaked at 4.3% in March 2026 and was lowest at 2.4% in December 2025.

    How did search popularity change for New Zealand budgeting apps in October 2026?

    5 changes

    1. In October 2026, Frollo gained share of searches among budgeting apps in New Zealand, from 3.7% to 4.4%.

    2. In October 2026, PocketSmith lost share of searches among budgeting apps in New Zealand, from 77.4% to 76.1%.

    3. YNAB’s share of searches among budgeting apps in New Zealand has lost ground for 3 months in a row, from 17.8% to 14.7% in October 2026.

    4. Estimated monthly branded searches for Sorted in New Zealand fell 33.3% over 12 measured months, from 180 to 120 in October 2026.

    5. Estimated monthly branded searches for Monarch Money in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in October 2026.

    How are Sorted’s branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Sorted’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • sorted budget
    • sorted budgeting app
    • sorted kiwisaver
    • sorted money
    • sorted nz
    • sorted.org.nz

    Do you work for Sorted? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Sorted compete?

    Sorted is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Money guide sites2nd of 810.2%Show ranking
    Budgeting apps4th of 53.1%Shown above
    Creator with pink hair and a pink jacket

    Is Sorted your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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