Brandwave

How popular isMonarch Money?

In October 2026, people searched for Monarch Money by name about 70 times in New Zealand, a 12.5% decrease from the previous year. These searches made up 1.8% of all New Zealand budgeting app searches, placing Monarch Money fifth out of five apps. When we asked both ChatGPT and Google AI Overviews about budgeting apps, Monarch Money did not appear in any of the answers.

Search and AI answers in October 2026

Monarch Money is the fifth most searched of 5 competitors and not named in the AI answers we collected.

  1. PocketSmithShare of searches 76.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. YNABShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. FrolloShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SortedShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Monarch MoneyShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top budgeting apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Monarch Money did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PocketSmith1st
  2. YNAB2nd
  3. Sorted3rd
  4. Frollo–
  5. Monarch Money–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PocketSmith4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YNAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sorted2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frollo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monarch Money0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about budgeting apps

5 answers

  • Asked ChatGPT

    “Which budgeting app should I use in New Zealand?”

    1. 1PocketSmith
    2. 2YNAB
    3. 3Sorted

  • Asked ChatGPT

    “What are the best budgeting apps in New Zealand?”

    1. 1PocketSmith
    2. 2YNAB
    3. 3Sorted

  • Asked ChatGPT

    “What's the best budgeting app in New Zealand for track spending?”

    1. 1PocketSmith
    2. 2YNAB

  • Searched Google, AI Overview

    “budgeting apps nz”

    1. 1PocketSmith

  • Searched Google, AI Overview

    “track spending app”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    How often do people search for Monarch Money compared with other New Zealand budgeting apps?

    Monarch Money against budgeting apps in New Zealand, by month

    Share of searches by month for PocketSmith, YNAB, Frollo, Sorted, Monarch Money. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPocketSmithYNABFrolloSortedMonarch Money
    Nov 202573.4%17.4%4.1%3.5%1.6%
    Dec 202576.2%15.5%3.7%2.4%2.2%
    Jan 202675.8%15.1%2.6%3.8%2.8%
    Feb 202677%14.3%2.5%3.7%2.5%
    Mar 202673.3%17%3.5%4.3%1.9%
    Apr 202675.9%14.9%3.1%3.6%2.5%
    May 202674.3%17.8%3.4%2.9%1.6%
    Jun 202670.9%19.6%3.4%4.2%1.9%
    Jul 202673.9%17.8%3.4%3%2%
    Aug 202673.5%15.7%5.5%3.1%2.2%
    Sep 202677.4%14.7%3.7%2.7%1.5%
    Oct 202676.1%14.7%4.4%3.1%1.8%

    1. 1.PocketSmith

      76.1%

      Held 1st. 3K estimated branded searches, -20.6% vs prior month. Share -1.3 points.

    2. 2.YNAB

      14.7%

      Held 2nd. 570 estimated branded searches, -19.7% vs prior month. Share -0.1 points.

    3. 3.Frollo

      4.4%

      Held 3rd. 170 estimated branded searches, -5.6% vs prior month. Share +0.6 points.

    4. 4.Sorted

      3.1%

      Held 4th. 120 estimated branded searches, -7.7% vs prior month. Share +0.4 points.

    5. 5.Monarch Money

      1.8%

      Held 5th. 70 estimated branded searches, 0% vs prior month. Share +0.3 points.

    Compare popularity between Monarch Money and its closest rivals

    Every comparison with Monarch Money

    4 comparisons

    How has branded search demand for Monarch Money changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Monarch Money in New Zealand fell from 80 to 70.
    • Across the 12 months ending October 2026, Monarch Money’s share of searches among budgeting apps in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.5% in September 2026.

    How did search popularity change for New Zealand budgeting apps in October 2026?

    5 changes

    1. In October 2026, Frollo gained share of searches among budgeting apps in New Zealand, from 3.7% to 4.4%.

    2. In October 2026, PocketSmith lost share of searches among budgeting apps in New Zealand, from 77.4% to 76.1%.

    3. YNAB’s share of searches among budgeting apps in New Zealand has lost ground for 3 months in a row, from 17.8% to 14.7% in October 2026.

    4. Estimated monthly branded searches for Sorted in New Zealand fell 33.3% over 12 measured months, from 180 to 120 in October 2026.

    5. Estimated monthly branded searches for Monarch Money in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in October 2026.

    How are Monarch Money’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Monarch Money’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • monarch money
    • monarch money budget
    • monarchmoney

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    How the Brand Demand Index is measured

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