Brandwave

Minder vs Sorted:Which is more popular in New Zealand?

Minder and Sorted do not both have a measured month among money guide sites in New Zealand yet. When we asked ChatGPT and Google AI Overviews about money guide sites, Sorted appeared in four of the five answers and Minder in none.

Among money guide sites in New Zealand in October 2026

Who do people search for more?

Sorted, the only one of the two with measured searches

Sorted 3.6K searchesMinder not measured

Who does AI mention more?

Sorted, mentioned in 4 of 5 answers, Minder in 0

Sorted in 4 of 5Minder in 0 of 5

Who does AI recommend more?

Sorted, the only one of the two named

Sorted first in 4Minder never named

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Top money guide sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sorted was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Minder did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sorted1st
  2. MoneyHub2nd
  3. Settled3rd
  4. interest.co.nz–
  5. Canstar–
  6. Minder–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sorted4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MoneyHub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Settled2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • interest.co.nz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Canstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Minder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about money guide sites

5 answers

  • Asked ChatGPT

    “Which website should I use to learn about money in New Zealand?”

    1. 1Sorted
    2. 2MoneyHub

  • Asked ChatGPT

    “What are the best free money guide websites in New Zealand?”

    1. 1Sorted
    2. 2MoneyHub

  • Asked ChatGPT

    “What's the best website for help buying my first home in New Zealand?”

    1. 1Settled
    2. 2Sorted

  • Searched Google, AI Overview

    “first home buyer nz”

    1. 1Settled

  • Searched Google, AI Overview

    “personal finance nz”

    1. 1Sorted
    2. 2MoneyHub

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on November 5, 2026.

Sites the answers about money guide sites cited

19 sites

  1. sorted.org.nz, cited in 4 of 5 answers

  2. moneyhub.co.nz, cited in 3 of 5 answers

  3. fma.govt.nz, cited in 2 of 5 answers

  4. moneytalks.co.nz, cited in 2 of 5 answers

  5. consumer.org.nz, cited in 2 of 5 answers

  6. settled.govt.nz, cited in 2 of 5 answers

  7. kaingaora.govt.nz, cited in 2 of 5 answers

  8. youtube.com, cited in 2 of 5 answers

  9. ird.govt.nz, cited in 1 of 5 answers

  10. workandincome.govt.nz, cited in 1 of 5 answers

  11. moneyandyou.org.nz, cited in 1 of 5 answers

  12. rea.govt.nz, cited in 1 of 5 answers

Is Minder or Sorted more popular in search?

This chart shows how often people search Google for Minder and Sorted by name. Each line represents a brand's share of searches for all eight money guide sites we track, month by month, from searches in New Zealand.

Minder and Sorted among money guide sites in New Zealand, by month

Share of searches by month for Sorted, Minder. The figures are in the table below the chart.

View monthly share of searches table
Monthinterest.co.nzSortedMoneyHubCanstarSettledMinder
Nov 202581.7%10.2%6.5%0.85%0.87%—
Dec 202583.5%9.9%5.4%0.74%0.54%—
Jan 202676.4%14.2%7.6%0.97%0.76%—
Feb 202679.5%12.4%6.5%0.86%0.81%—
Mar 202681.8%10.2%6.6%0.7%0.68%—
Apr 202682%9.8%6.7%0.88%0.62%—
May 202675.5%13.8%9.2%0.82%0.61%—
Jun 202676.9%12%9.4%0.99%0.76%—
Jul 202670.8%10.4%6.8%11.4%0.54%—
Aug 202673.4%13.2%7.1%5.6%0.78%—
Sep 202682.9%10.1%5.5%0.88%0.58%—
Oct 202682.8%10.2%5.3%1.1%0.59%—

How has branded search for Minder and Sorted changed in New Zealand over the last 12 months?

1 finding
  • Across the 12 months ending October 2026, Sorted’s share of searches among money guide sites in New Zealand held steady at 10.2%, and its estimated monthly branded searches moved from 4.6K to 3.6K.

How did search popularity change for New Zealand money guide sites in October 2026?

1 change

  1. Estimated monthly branded searches for Sorted in New Zealand fell 20.8% over 12 measured months, from 4.6K to 3.6K in October 2026.

How are Minder’s and Sorted’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Minder’s and Sorted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Minder

2 branded search terms

  • minder kiwisaver
  • minder nz

Sorted

4 branded search terms

  • sorted kiwisaver
  • sorted money
  • sorted nz
  • sorted.org.nz

How the Brand Demand Index is measured

Other head-to-heads among money guide sites

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