Brandwave

How popular isSemrush?

In September 2026, people searched for Semrush by name about 2,020 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 52.2% of all New Zealand SEO tool searches, placing Semrush first out of six tools. When we asked both ChatGPT and Google AI Overviews about SEO tools, Semrush appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Semrush is the most searched of 6 competitors and the most recommended in AI answers.

  1. SemrushShare of searches 52.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AhrefsShare of searches 23.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Screaming FrogShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. UbersuggestShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SE RankingShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush appeared in all five answers. Semrush is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. Ahrefs2nd
  3. Screaming Frog3rd
  4. SE Ranking4th
  5. Moz Pro5th
  6. Ubersuggest–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SE Ranking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moz Pro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ubersuggest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which SEO tools compete with Semrush?

Semrush against SEO tools in New Zealand, by month

Share of searches by month for Semrush, Ahrefs, Screaming Frog, Ubersuggest, SE Ranking. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushAhrefsScreaming FrogUbersuggestSE RankingMoz Pro
Oct 202545.4%28.2%7.2%12.7%5.5%0.85%
Nov 202551.8%19%8.6%13%6.8%0.78%
Dec 202551.7%22.1%8.1%12.2%5.2%0.74%
Jan 202653.5%23.5%7%10.4%4.4%1%
Feb 202651.4%25.4%7%9.7%5.2%1.2%
Mar 202653%20.6%7.3%12.1%5.3%1.6%
Apr 202651.1%22.3%8.2%12.2%5.2%0.99%
May 202649.4%23.9%7.7%11.2%6.1%1.6%
Jun 202649.9%21.3%9.6%12%6.2%0.96%
Jul 202655.2%23.2%7%8.3%5.5%0.78%
Aug 202650.2%24.9%8.3%9.8%6.3%0.49%
Sep 202652.2%23.3%8.5%8.5%6.7%0.78%

  1. 1.Semrush

    52.2%

    Held 1st. 2K estimated branded searches, -1.9% vs prior month. Share +2 points.

  2. 2.Ahrefs

    23.3%

    Held 2nd. 900 estimated branded searches, -11.8% vs prior month. Share -1.6 points.

  3. 3.Screaming Frog

    8.5%

    Moved from 4th to 3rd. 330 estimated branded searches, -2.9% vs prior month. Share +0.2 points.

  4. 4.Ubersuggest

    8.5%

    Moved from 3rd to 4th. 330 estimated branded searches, -17.5% vs prior month. Share -1.2 points.

  5. 5.SE Ranking

    6.7%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Moz Pro

    0.78%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.3 points.

Compare popularity between Semrush and its closest rivals

Every comparison with Semrush

11 comparisons

How has branded search demand for Semrush changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Semrush in New Zealand fell from 2.1K to 2K.
  • Across the 12 months ending September 2026, Semrush’s share of searches among SEO tools in New Zealand increased from 45.4% to 52.2%.
  • Across the 12 months ending September 2026, Semrush’s share of searches among SEO tools in New Zealand peaked at 55.2% in July 2026 and was lowest at 45.4% in October 2025.

How did search popularity change for New Zealand SEO tools in September 2026?

5 changes

  1. In September 2026, Semrush gained share of searches among SEO tools in New Zealand, from 50.2% to 52.2%.

  2. In September 2026, Ahrefs lost share of searches among SEO tools in New Zealand, from 24.9% to 23.3%.

  3. In September 2026, Ubersuggest lost share of searches among SEO tools in New Zealand, from 9.8% to 8.5%.

  4. In September 2026, Screaming Frog rose from 4th to 3rd among SEO tools in New Zealand.

  5. Estimated monthly branded searches for Moz Pro in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Semrush’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Semrush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ranking semrush
  • semrush
  • semrush keyword analysis
  • semrush keyword tool
  • semrush keywords
  • semrush reports
  • semrush seo
  • semrush seo audit
  • semrush seo tools
  • semrush site audit
  • sites like semrush
  • tool semrush

Do you work for Semrush? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Semrush compete?

Semrush is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Content marketing platforms3rd of 108.4%Show ranking
SEO rank tracking platforms1st of 737.4%Show ranking
SEO tools1st of 652.2%Shown above
Creator with pink hair and a pink jacket

Is Semrush your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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