Brandwave

How popular isSemrush?

In September 2026, people searched for Semrush by name about 2,020 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 37.4% of all New Zealand SEO rank tracking platform searches, placing Semrush first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about SEO rank tracking platforms, Semrush appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Semrush is the most searched of 7 competitors and the third most recommended in AI answers.

  1. SemrushShare of searches 37.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. WincherShare of searches 35.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. AhrefsShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NightwatchShare of searches 4.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SE RankingShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top SEO rank tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Semrush is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SE Ranking1st
  2. Ahrefs2nd
  3. Semrush3rd
  4. AccuRanker4th
  5. Nightwatch5th
  6. Wincher6th
  7. ProRankTracker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AccuRanker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wincher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nightwatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO rank tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which SEO rank tracking platforms compete with Semrush?

Semrush against SEO rank tracking platforms in New Zealand, by month

Share of searches by month for Semrush, Wincher, Ahrefs, Nightwatch, SE Ranking. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushWincherAhrefsNightwatchSE RankingAccuRankerProRankTracker
Oct 202532.4%37.4%20.6%5%4.1%0.31%0.16%
Nov 202538.1%37.1%14.3%5.1%5.1%0.39%0%
Dec 202531.6%43.8%13.8%7.4%3.2%0.23%0%
Jan 202635.7%34.1%16.2%10.6%3.1%0.18%0.18%
Feb 202635.4%33.9%18%8.6%3.8%0.18%0.18%
Mar 202637.7%36.6%15.4%5.9%4%0.3%0.15%
Apr 202637.8%36.1%16.9%4.9%4%0.19%0.19%
May 202636.8%34.9%18.6%4.8%4.8%0.18%0%
Jun 202637.5%35.8%16.8%4.9%4.9%0.19%0%
Jul 202638.1%35.8%16.8%4.9%4%0.19%0.19%
Aug 202636.6%34.8%18.5%4.8%4.8%0.37%0.18%
Sep 202637.4%35.8%16.8%4.9%4.9%0.19%0%

  1. 1.Semrush

    37.4%

    Held 1st. 2K estimated branded searches, -1% vs prior month. Share +0.7 points.

  2. 2.Wincher

    35.8%

    Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Ahrefs

    16.8%

    Held 3rd. 890 estimated branded searches, -11.9% vs prior month. Share -1.7 points.

  4. 4.Nightwatch

    4.9%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.SE Ranking

    4.9%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.AccuRanker

    0.19%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

  7. 7.ProRankTracker

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.

Compare popularity between Semrush and its closest rivals

Every comparison with Semrush

11 comparisons

How has branded search demand for Semrush changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Semrush in New Zealand fell from 2.1K to 2K.
  • Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms in New Zealand increased from 32.4% to 37.4%.
  • Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms in New Zealand peaked at 38.1% in July 2026 and was lowest at 31.6% in December 2025.
  • Across the 12 months ending September 2026, Semrush rose from 2nd to 1st among SEO rank tracking platforms in New Zealand.

How did search popularity change for New Zealand SEO rank tracking platforms in September 2026?

6 changes

  1. In September 2026, Wincher gained share of searches among SEO rank tracking platforms in New Zealand, from 34.8% to 35.8%.

  2. In September 2026, Semrush gained share of searches among SEO rank tracking platforms in New Zealand, from 36.6% to 37.4%.

  3. In September 2026, Ahrefs lost share of searches among SEO rank tracking platforms in New Zealand, from 18.5% to 16.8%.

  4. Estimated monthly branded searches for ProRankTracker in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

  5. Estimated monthly branded searches for AccuRanker in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  6. Estimated monthly branded searches for Nightwatch in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are Semrush’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Semrush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ranking semrush
  • semrush
  • semrush keyword analysis
  • semrush keyword tool
  • semrush keywords
  • semrush reports
  • semrush seo
  • semrush seo audit
  • semrush seo tools
  • semrush site audit
  • sites like semrush
  • tool semrush

Do you work for Semrush? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Semrush compete?

Semrush is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Content marketing platforms3rd of 108.4%Show ranking
SEO rank tracking platforms1st of 737.4%Shown above
SEO tools1st of 652.2%Show ranking
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