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SEO tools in New Zealand:Which brands are most popular in search?

In August 2026, Semrush was the most searched among SEO tools in New Zealand, with an estimated 2.2K branded searches and 50.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Semrush50.2%
  2. Ahrefs24%
  3. Screaming Frog9.8%
  4. Ubersuggest9.3%
  5. SE Ranking6.5%
  6. Moz Pro0.23%

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Share of SearchLeaderboard

Compare the SEO and keyword research tools New Zealand marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SEO tools in New Zealand, by month

Share of Search by month for Semrush, Ahrefs, Screaming Frog, Ubersuggest, SE Ranking. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsScreaming FrogUbersuggestSE RankingMoz Pro
Oct 202546.5%27.2%7.9%12.2%5.5%0.61%
Nov 202552.5%18.5%9.3%12.5%6.8%0.5%
Dec 202552.1%21.5%9.5%11.6%4.9%0.35%
Jan 202654.4%22.7%8%10%4.2%0.75%
Feb 202651.4%24.6%8.6%9.3%5%0.96%
Mar 202653.5%20%8.7%11.6%5%1.2%
Apr 202651.7%21.5%9.7%11.6%5%0.71%
May 202649.6%23%9.4%10.7%6%1.3%
Jun 202650%20.6%11.2%11.5%6.2%0.46%
Jul 202655.1%22.3%8.9%7.9%5.2%0.5%
Aug 202650.2%24%9.8%9.3%6.5%0.23%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Semrush

    50.2%

    held 1st · 2.2K estimated branded searches · -2.7% vs prior month · -4.9 points

  2. 2.Ahrefs

    24%

    held 2nd · 1K estimated branded searches · +14.4% vs prior month · +1.6 points

  3. 3.Screaming Frog

    9.8%

    held 3rd · 420 estimated branded searches · +16.7% vs prior month · +0.8 points

  4. 4.Ubersuggest

    9.3%

    held 4th · 400 estimated branded searches · +25% vs prior month · +1.4 points

  5. 5.SE Ranking

    6.5%

    held 5th · 280 estimated branded searches · +33.3% vs prior month · +1.3 points

  6. 6.Moz Pro

    0.23%

    held 6th · 10 estimated branded searches · -50% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among SEO tools in New Zealand?

In August 2026, Semrush was the most searched among SEO tools in New Zealand, with an estimated 2.2K branded searches and 50.2% estimated Share of Search within this set. Ahrefs is in 2nd place, 26.3 percentage points behind at 24% Share of Search.

New Zealand SEO tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Semrush46.5% → 50.2%55.1%Jul 202646.5%Oct 20251st
Ahrefs27.2% → 24%27.2%Oct 202518.5%Nov 20252nd
Screaming Frog7.9% → 9.8%11.2%Jun 20267.9%Oct 20254th → 3rd
Ubersuggest12.2% → 9.3%12.5%Nov 20257.9%Jul 20263rd → 4th
SE Ranking5.5% → 6.5%6.8%Nov 20254.2%Jan 20265th
Moz Pro0.61% → 0.23%1.3%May 20260.23%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO tools in New Zealand increased from 46.5% to 50.2%.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand decreased from 27.2% to 24%.
  • Across the 11 months ending August 2026, Screaming Frog’s estimated Share of Search among SEO tools in New Zealand increased from 7.9% to 9.8%.
  • Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO tools in New Zealand decreased from 12.2% to 9.3%.
  • Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO tools in New Zealand increased from 5.5% to 6.5%.
  • Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO tools in New Zealand peaked at 55.1% in July 2026 and was lowest at 46.5% in October 2025.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand peaked at 27.2% in October 2025 and was lowest at 18.5% in November 2025.
  • Across the 11 months ending August 2026, Screaming Frog’s estimated Share of Search among SEO tools in New Zealand peaked at 11.2% in June 2026 and was lowest at 7.9% in October 2025.
  • Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO tools in New Zealand peaked at 12.5% in November 2025 and was lowest at 7.9% in July 2026.
  • Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO tools in New Zealand peaked at 6.8% in November 2025 and was lowest at 4.2% in January 2026.
  • Across the 11 months ending August 2026, Moz Pro’s estimated Share of Search among SEO tools in New Zealand peaked at 1.3% in May 2026 and was lowest at 0.23% in August 2026.
  • Across the 11 months ending August 2026, Screaming Frog rose from 4th to 3rd among SEO tools in New Zealand.
  • Across the 11 months ending August 2026, Ubersuggest fell from 3rd to 4th among SEO tools in New Zealand.
  • Across the 11 months ending August 2026, Moz Pro held steady: its estimated Share of Search among SEO tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand SEO tools in August 2026?

  1. In August 2026, Ahrefs gained estimated Share of Search among SEO tools in New Zealand, from 22.3% to 24%.

  2. In August 2026, Ubersuggest gained estimated Share of Search among SEO tools in New Zealand, from 7.9% to 9.3%.

  3. In August 2026, SE Ranking gained estimated Share of Search among SEO tools in New Zealand, from 5.2% to 6.5%.

  4. In August 2026, Screaming Frog gained estimated Share of Search among SEO tools in New Zealand, from 8.9% to 9.8%.

  5. In August 2026, Semrush lost estimated Share of Search among SEO tools in New Zealand, from 55.1% to 50.2%.

  6. Estimated monthly branded searches for Moz Pro in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

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