Ahrefs vs SE Ranking:Which is more popular by branded search in New Zealand?
In August 2026, Ahrefs had more branded searches than SE Ranking among SEO tools in New Zealand. Ahrefs was estimated to have 1K branded searches compared to SE Ranking’s 280, and held a 24% Share of Search versus SE Ranking’s 6.5%.
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Which is more popular in search, Ahrefs or SE Ranking?
Compare the SEO and keyword research tools New Zealand marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ahrefs, SE Ranking. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Screaming Frog | Ubersuggest | SE Ranking | Moz Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 27.2% | 7.9% | 12.2% | 5.5% | 0.61% |
| Nov 2025 | 52.5% | 18.5% | 9.3% | 12.5% | 6.8% | 0.5% |
| Dec 2025 | 52.1% | 21.5% | 9.5% | 11.6% | 4.9% | 0.35% |
| Jan 2026 | 54.4% | 22.7% | 8% | 10% | 4.2% | 0.75% |
| Feb 2026 | 51.4% | 24.6% | 8.6% | 9.3% | 5% | 0.96% |
| Mar 2026 | 53.5% | 20% | 8.7% | 11.6% | 5% | 1.2% |
| Apr 2026 | 51.7% | 21.5% | 9.7% | 11.6% | 5% | 0.71% |
| May 2026 | 49.6% | 23% | 9.4% | 10.7% | 6% | 1.3% |
| Jun 2026 | 50% | 20.6% | 11.2% | 11.5% | 6.2% | 0.46% |
| Jul 2026 | 55.1% | 22.3% | 8.9% | 7.9% | 5.2% | 0.5% |
| Aug 2026 | 50.2% | 24% | 9.8% | 9.3% | 6.5% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ahrefs and SE Ranking comparison changed over the last 12 months?
3 findings
- Ahrefs was ahead of SE Ranking in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand moved from 27.2% to 24%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO tools in New Zealand moved from 5.5% to 6.5%, and its estimated monthly branded searches moved from 270 to 280.
How did search popularity change for New Zealand SEO tools in August 2026?
2 changes
In August 2026, Ahrefs gained estimated Share of Search among SEO tools in New Zealand, from 22.3% to 24%.
In August 2026, SE Ranking gained estimated Share of Search among SEO tools in New Zealand, from 5.2% to 6.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Ahrefs’ and SE Ranking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ahrefs
4 branded search terms
- ahrefs
- ahrefs backlink
- ahrefs com
- ahrefs keyword research
SE Ranking
4 branded search terms
- se ranking
- se ranking keyword research
- seranking
- seranking com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.