Brandwave

How popular isAhrefs in search?

In August 2026, there were an estimated 1K branded searches for Ahrefs in New Zealand which is down 23.1% over the last 11 months. Ahrefs holds 24% estimated Share of Search among New Zealand SEO tools and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Semrush50.2%
  2. Ahrefs24%
  3. Screaming Frog9.8%
  4. Ubersuggest9.3%
  5. SE Ranking6.5%
  6. Moz Pro0.23%
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Which SEO tools compete with Ahrefs?

Ahrefs against SEO tools in New Zealand, by month

Share of Search by month for Semrush, Ahrefs, Screaming Frog, Ubersuggest, SE Ranking. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsScreaming FrogUbersuggestSE RankingMoz Pro
Oct 202546.5%27.2%7.9%12.2%5.5%0.61%
Nov 202552.5%18.5%9.3%12.5%6.8%0.5%
Dec 202552.1%21.5%9.5%11.6%4.9%0.35%
Jan 202654.4%22.7%8%10%4.2%0.75%
Feb 202651.4%24.6%8.6%9.3%5%0.96%
Mar 202653.5%20%8.7%11.6%5%1.2%
Apr 202651.7%21.5%9.7%11.6%5%0.71%
May 202649.6%23%9.4%10.7%6%1.3%
Jun 202650%20.6%11.2%11.5%6.2%0.46%
Jul 202655.1%22.3%8.9%7.9%5.2%0.5%
Aug 202650.2%24%9.8%9.3%6.5%0.23%
Sep 2026——————

  1. 1.Semrush

    50.2%

    held 1st · 2.2K estimated branded searches · -2.7% vs prior month · -4.9 points

  2. 2.Ahrefs

    24%

    held 2nd · 1K estimated branded searches · +14.4% vs prior month · +1.6 points

  3. 3.Screaming Frog

    9.8%

    held 3rd · 420 estimated branded searches · +16.7% vs prior month · +0.8 points

  4. 4.Ubersuggest

    9.3%

    held 4th · 400 estimated branded searches · +25% vs prior month · +1.4 points

  5. 5.SE Ranking

    6.5%

    held 5th · 280 estimated branded searches · +33.3% vs prior month · +1.3 points

  6. 6.Moz Pro

    0.23%

    held 6th · 10 estimated branded searches · -50% vs prior month · -0.3 points

Compare search popularity between Ahrefs and its closest rivals

How has branded search demand for Ahrefs changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ahrefs in New Zealand fell from 1.3K to 1K.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand decreased from 27.2% to 24%.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand peaked at 27.2% in October 2025 and was lowest at 18.5% in November 2025.

How did search popularity change for New Zealand SEO tools in August 2026?

  1. In August 2026, Ahrefs gained estimated Share of Search among SEO tools in New Zealand, from 22.3% to 24%.

  2. In August 2026, Ubersuggest gained estimated Share of Search among SEO tools in New Zealand, from 7.9% to 9.3%.

  3. In August 2026, SE Ranking gained estimated Share of Search among SEO tools in New Zealand, from 5.2% to 6.5%.

  4. In August 2026, Screaming Frog gained estimated Share of Search among SEO tools in New Zealand, from 8.9% to 9.8%.

  5. In August 2026, Semrush lost estimated Share of Search among SEO tools in New Zealand, from 55.1% to 50.2%.

  6. Estimated monthly branded searches for Moz Pro in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

How is Ahrefs measured?

Brandwave collects information about searches that people make online using Ahrefs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • ahrefs
  • ahrefs backlink
  • ahrefs com
  • ahrefs keyword research

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How the Brand Demand Index is measured

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