Ahrefs vs Semrush:Which is more popular by branded search in New Zealand?
In August 2026, Semrush had more branded searches than Ahrefs among SEO tools in New Zealand. Semrush was estimated to have 2.2K branded searches compared to Ahrefs’ 1K, and held a 50.2% Share of Search versus Ahrefs’ 24%.
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Which is more popular in search, Ahrefs or Semrush?
Compare the SEO and keyword research tools New Zealand marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Semrush, Ahrefs. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Screaming Frog | Ubersuggest | SE Ranking | Moz Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 27.2% | 7.9% | 12.2% | 5.5% | 0.61% |
| Nov 2025 | 52.5% | 18.5% | 9.3% | 12.5% | 6.8% | 0.5% |
| Dec 2025 | 52.1% | 21.5% | 9.5% | 11.6% | 4.9% | 0.35% |
| Jan 2026 | 54.4% | 22.7% | 8% | 10% | 4.2% | 0.75% |
| Feb 2026 | 51.4% | 24.6% | 8.6% | 9.3% | 5% | 0.96% |
| Mar 2026 | 53.5% | 20% | 8.7% | 11.6% | 5% | 1.2% |
| Apr 2026 | 51.7% | 21.5% | 9.7% | 11.6% | 5% | 0.71% |
| May 2026 | 49.6% | 23% | 9.4% | 10.7% | 6% | 1.3% |
| Jun 2026 | 50% | 20.6% | 11.2% | 11.5% | 6.2% | 0.46% |
| Jul 2026 | 55.1% | 22.3% | 8.9% | 7.9% | 5.2% | 0.5% |
| Aug 2026 | 50.2% | 24% | 9.8% | 9.3% | 6.5% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ahrefs and Semrush comparison changed over the last 12 months?
3 findings
- Semrush was ahead of Ahrefs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand moved from 27.2% to 24%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO tools in New Zealand moved from 46.5% to 50.2%, and its estimated monthly branded searches moved from 2.3K to 2.2K.
How each brand is measured
Brandwave collects information about searches that people make online using Ahrefs’ and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ahrefs
4 branded search terms
- ahrefs
- ahrefs backlink
- ahrefs com
- ahrefs keyword research
Semrush
20 branded search terms
- ranking semrush
- semrush
- semrush backlinks
- semrush com
- semrush cost
- semrush keyword analysis
- semrush keyword tool
- semrush keywords
- semrush near me
- semrush new zealand
- semrush plans
- semrush pricing
- semrush reports
- semrush seo
- semrush seo audit
- semrush seo tools
- semrush site audit
- semrush site audit tool
- sites like semrush
- tool semrush
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.