SE Ranking vs Ubersuggest:Which is more popular by branded search in New Zealand?
In August 2026, Ubersuggest had more branded searches than SE Ranking among SEO tools in New Zealand. Ubersuggest was estimated to have 400 branded searches compared to SE Ranking’s 280, and held a 9.3% Share of Search versus SE Ranking’s 6.5%.
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Which is more popular in search, SE Ranking or Ubersuggest?
Compare the SEO and keyword research tools New Zealand marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ubersuggest, SE Ranking. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Screaming Frog | Ubersuggest | SE Ranking | Moz Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 27.2% | 7.9% | 12.2% | 5.5% | 0.61% |
| Nov 2025 | 52.5% | 18.5% | 9.3% | 12.5% | 6.8% | 0.5% |
| Dec 2025 | 52.1% | 21.5% | 9.5% | 11.6% | 4.9% | 0.35% |
| Jan 2026 | 54.4% | 22.7% | 8% | 10% | 4.2% | 0.75% |
| Feb 2026 | 51.4% | 24.6% | 8.6% | 9.3% | 5% | 0.96% |
| Mar 2026 | 53.5% | 20% | 8.7% | 11.6% | 5% | 1.2% |
| Apr 2026 | 51.7% | 21.5% | 9.7% | 11.6% | 5% | 0.71% |
| May 2026 | 49.6% | 23% | 9.4% | 10.7% | 6% | 1.3% |
| Jun 2026 | 50% | 20.6% | 11.2% | 11.5% | 6.2% | 0.46% |
| Jul 2026 | 55.1% | 22.3% | 8.9% | 7.9% | 5.2% | 0.5% |
| Aug 2026 | 50.2% | 24% | 9.8% | 9.3% | 6.5% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the SE Ranking and Ubersuggest comparison changed over the last 12 months?
3 findings
- Ubersuggest was ahead of SE Ranking in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO tools in New Zealand moved from 5.5% to 6.5%, and its estimated monthly branded searches moved from 270 to 280.
- Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO tools in New Zealand moved from 12.2% to 9.3%, and its estimated monthly branded searches moved from 600 to 400.
How did search popularity change for New Zealand SEO tools in August 2026?
2 changes
In August 2026, Ubersuggest gained estimated Share of Search among SEO tools in New Zealand, from 7.9% to 9.3%.
In August 2026, SE Ranking gained estimated Share of Search among SEO tools in New Zealand, from 5.2% to 6.5%.
How each brand is measured
Brandwave collects information about searches that people make online using SE Ranking’s and Ubersuggest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SE Ranking
4 branded search terms
- se ranking
- se ranking keyword research
- seranking
- seranking com
Ubersuggest
4 branded search terms
- ubersuggest
- ubersuggest backlinks
- ubersuggest keyword research
- ubersuggest seo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.