SEO rank tracking platforms in New Zealand:Which are most popular?

Name: SEO rank tracking platforms in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Semrush was the most searched SEO rank tracking platform in New Zealand, accounting for 37.4% of all searches among the seven platforms we track. When we checked with ChatGPT and Google AI Overviews, SE Ranking showed up in every answer. SE Ranking was recommended most often, coming first in two out of four responses that gave a list.

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Top SEO rank tracking platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, SE Ranking appeared every time. SE Ranking was recommended most often, coming first in two out of four answers that gave a list. Ahrefs was second, and Semrush was third. ProRankTracker, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
SE Ranking	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ahrefs	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
AccuRanker	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Semrush	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Wincher	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Nightwatch	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
ProRankTracker	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AccuRanker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Semrush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wincher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nightwatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO rank tracking platforms

5 answers

Asked ChatGPT
“Which SEO rank tracking platform should I use in New Zealand?”
1. 1SE Ranking
2. 2Nightwatch
3. 3AccuRanker
4. 4Ahrefs
Asked ChatGPT
“What are the best SEO rank tracking platforms in New Zealand?”
1. 1Semrush
2. 2Ahrefs
3. 3SE Ranking
4. 4AccuRanker
5. 5Wincher
6. 6Nightwatch
Asked ChatGPT
“What's the best SEO rank tracking platform in New Zealand for keyword rankings?”
1. 1SE Ranking
2. 2Ahrefs
3. 3AccuRanker
Searched Google, AI Overview
“best rank tracker”
1. 1Semrush
2. 2SE Ranking
3. 3Ahrefs
4. 4AccuRanker
5. 5Wincher
Searched Google, AI Overview
“track google rankings”
1. 1SE Ranking

Not named in any answer:

ProRankTracker

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which SEO rank tracking platforms do people search for most?

This chart shows how often people search Google for each SEO rank tracking platform by name. Each line represents a brand's share of searches for all seven SEO rank tracking platforms we track, month by month, from searches in New Zealand.

Share of searches among SEO rank tracking platforms in New Zealand, by month

Month	Semrush	Wincher	Ahrefs	Nightwatch	SE Ranking	AccuRanker	ProRankTracker
Oct 2025	32.4%	37.4%	20.6%	5%	4.1%	0.31%	0.16%
Nov 2025	38.1%	37.1%	14.3%	5.1%	5.1%	0.39%	0%
Dec 2025	31.6%	43.8%	13.8%	7.4%	3.2%	0.23%	0%
Jan 2026	35.7%	34.1%	16.2%	10.6%	3.1%	0.18%	0.18%
Feb 2026	35.4%	33.9%	18%	8.6%	3.8%	0.18%	0.18%
Mar 2026	37.7%	36.6%	15.4%	5.9%	4%	0.3%	0.15%
Apr 2026	37.8%	36.1%	16.9%	4.9%	4%	0.19%	0.19%
May 2026	36.8%	34.9%	18.6%	4.8%	4.8%	0.18%	0%
Jun 2026	37.5%	35.8%	16.8%	4.9%	4.9%	0.19%	0%
Jul 2026	38.1%	35.8%	16.8%	4.9%	4%	0.19%	0.19%
Aug 2026	36.6%	34.8%	18.5%	4.8%	4.8%	0.37%	0.18%
Sep 2026	37.4%	35.8%	16.8%	4.9%	4.9%	0.19%	0%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Semrush	37.4%	2K	-1%	+0.7 points
2, held 2nd	Wincher	35.8%	1.9K	0%	+1.1 points
3, held 3rd	Ahrefs	16.8%	890	-11.9%	-1.7 points
4, held 4th	Nightwatch	4.9%	260	0%	+0.1 points
5, held 5th	SE Ranking	4.9%	260	0%	+0.1 points
6, held 6th	AccuRanker	0.19%	10	-50%	-0.2 points
7, held 7th	ProRankTracker	0%	0	-100%	-0.2 points

1.Semrush
37.4%
Held 1st. 2K estimated branded searches, -1% vs prior month. Share +0.7 points.
2.Wincher
35.8%
Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.Ahrefs
16.8%
Held 3rd. 890 estimated branded searches, -11.9% vs prior month. Share -1.7 points.
4.Nightwatch
4.9%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.SE Ranking
4.9%
Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.AccuRanker
0.19%
Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.
7.ProRankTracker
0%
Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.

Which brand is most popular in search among SEO rank tracking platforms in New Zealand?

7 brands

In September 2026, Semrush was the most searched among SEO rank tracking platforms in New Zealand, with an estimated 2K branded searches, 37.4% of all searches for the seven we track. Wincher is in 2nd place, 1.5 percentage points behind at 35.8%.

New Zealand SEO rank tracking platforms, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Semrush	32.4% → 37.4%	38.1%Jul 2026	31.6%Dec 2025	2nd → 1st
Wincher	37.4% → 35.8%	43.8%Dec 2025	33.9%Feb 2026	1st → 2nd
Ahrefs	20.6% → 16.8%	20.6%Oct 2025	13.8%Dec 2025	3rd
Nightwatch	5% → 4.9%	10.6%Jan 2026	4.8%Aug 2026	4th
SE Ranking	4.1% → 4.9%	5.1%Nov 2025	3.1%Jan 2026	5th
AccuRanker	0.31% → 0.19%	0.39%Nov 2025	0.18%Feb 2026	6th
ProRankTracker	0.16% → 0%	0.19%Apr 2026	0%Nov 2025	7th

Each finding as a sentence

Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms in New Zealand increased from 32.4% to 37.4%.
Across the 12 months ending September 2026, Wincher’s share of searches among SEO rank tracking platforms in New Zealand decreased from 37.4% to 35.8%.
Across the 12 months ending September 2026, Ahrefs’ share of searches among SEO rank tracking platforms in New Zealand decreased from 20.6% to 16.8%.
Across the 12 months ending September 2026, SE Ranking’s share of searches among SEO rank tracking platforms in New Zealand increased from 4.1% to 4.9%.
Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms in New Zealand peaked at 38.1% in July 2026 and was lowest at 31.6% in December 2025.
Across the 12 months ending September 2026, Wincher’s share of searches among SEO rank tracking platforms in New Zealand peaked at 43.8% in December 2025 and was lowest at 33.9% in February 2026.
Across the 12 months ending September 2026, Ahrefs’ share of searches among SEO rank tracking platforms in New Zealand peaked at 20.6% in October 2025 and was lowest at 13.8% in December 2025.
Across the 12 months ending September 2026, Nightwatch’s share of searches among SEO rank tracking platforms in New Zealand peaked at 10.6% in January 2026 and was lowest at 4.8% in August 2026.
Across the 12 months ending September 2026, SE Ranking’s share of searches among SEO rank tracking platforms in New Zealand peaked at 5.1% in November 2025 and was lowest at 3.1% in January 2026.
Across the 12 months ending September 2026, Semrush rose from 2nd to 1st among SEO rank tracking platforms in New Zealand.
Across the 12 months ending September 2026, Wincher fell from 1st to 2nd among SEO rank tracking platforms in New Zealand.
Across the 12 months ending September 2026, Nightwatch, AccuRanker and ProRankTracker held steady: their share of searches among SEO rank tracking platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand SEO rank tracking platforms in September 2026?

6 changes

In September 2026, Wincher gained share of searches among SEO rank tracking platforms in New Zealand, from 34.8% to 35.8%.
In September 2026, Semrush gained share of searches among SEO rank tracking platforms in New Zealand, from 36.6% to 37.4%.
In September 2026, Ahrefs lost share of searches among SEO rank tracking platforms in New Zealand, from 18.5% to 16.8%.
Estimated monthly branded searches for ProRankTracker in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for AccuRanker in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
Estimated monthly branded searches for Nightwatch in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are branded searches counted for SEO rank tracking platforms?

17 search terms

Each brand's share of searches among SEO rank tracking platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.