Nightwatch vs SE Ranking:Which is more popular?
In September 2026, Nightwatch and SE Ranking were level in searches among SEO rank tracking platforms in New Zealand, with an estimated 260 branded searches each, at 4.9% of the total each. When we asked ChatGPT and Google AI Overviews about SEO rank tracking platforms, SE Ranking appeared in all five answers and Nightwatch in two. SE Ranking was mentioned before Nightwatch in every answer.
Who do people search for more?
Nightwatch and SE Ranking are searched for about as often as each other.
Who does AI mention more?
SE Ranking, mentioned in every answer we collected
Who does AI recommend more?
SE Ranking, named ahead of Nightwatch in every answer
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Top SEO rank tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SE Ranking appeared in all five answers. Nightwatch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SE Ranking was listed before Nightwatch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SE Ranking1st
Ahrefs2nd
Semrush3rd
AccuRanker4th
Nightwatch5th
Wincher6th
ProRankTracker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AccuRanker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wincher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nightwatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SEO rank tracking platforms
5 answers
Asked ChatGPT
“Which SEO rank tracking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best SEO rank tracking platforms in New Zealand?”
Asked ChatGPT
“What's the best SEO rank tracking platform in New Zealand for keyword rankings?”
Searched Google, AI Overview
“best rank tracker”
Searched Google, AI Overview
“track google rankings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Nightwatch or SE Ranking more popular in search?
This chart shows how often people search Google for Nightwatch and SE Ranking by name. Each line represents a brand's share of searches for all seven SEO rank tracking platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Nightwatch, SE Ranking. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Wincher | Ahrefs | Nightwatch | SE Ranking | AccuRanker | ProRankTracker |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 37.4% | 20.6% | 5% | 4.1% | 0.31% | 0.16% |
| Nov 2025 | 38.1% | 37.1% | 14.3% | 5.1% | 5.1% | 0.39% | 0% |
| Dec 2025 | 31.6% | 43.8% | 13.8% | 7.4% | 3.2% | 0.23% | 0% |
| Jan 2026 | 35.7% | 34.1% | 16.2% | 10.6% | 3.1% | 0.18% | 0.18% |
| Feb 2026 | 35.4% | 33.9% | 18% | 8.6% | 3.8% | 0.18% | 0.18% |
| Mar 2026 | 37.7% | 36.6% | 15.4% | 5.9% | 4% | 0.3% | 0.15% |
| Apr 2026 | 37.8% | 36.1% | 16.9% | 4.9% | 4% | 0.19% | 0.19% |
| May 2026 | 36.8% | 34.9% | 18.6% | 4.8% | 4.8% | 0.18% | 0% |
| Jun 2026 | 37.5% | 35.8% | 16.8% | 4.9% | 4.9% | 0.19% | 0% |
| Jul 2026 | 38.1% | 35.8% | 16.8% | 4.9% | 4% | 0.19% | 0.19% |
| Aug 2026 | 36.6% | 34.8% | 18.5% | 4.8% | 4.8% | 0.37% | 0.18% |
| Sep 2026 | 37.4% | 35.8% | 16.8% | 4.9% | 4.9% | 0.19% | 0% |
How has the Nightwatch and SE Ranking comparison changed over the last 12 months?
3 findings
- Nightwatch was ahead of SE Ranking in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nightwatch’s share of searches among SEO rank tracking platforms in New Zealand moved from 5% to 4.9%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 12 months ending September 2026, SE Ranking’s share of searches among SEO rank tracking platforms in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand SEO rank tracking platforms in September 2026?
1 change
Estimated monthly branded searches for Nightwatch in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nightwatch’s and SE Ranking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nightwatch
1 branded search term
- nightwatch
SE Ranking
2 branded search terms
- se ranking
- seranking
Other head-to-heads among SEO rank tracking platforms
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