Semrush vs Wincher:Which is more popular?
In September 2026, Semrush had more branded searches than Wincher among SEO rank tracking platforms in New Zealand. Semrush had about 1,980 branded searches, while Wincher had 1,900. Semrush made up 37.4% of all SEO rank tracking platform searches we track, and Wincher accounted for 35.8%. When we asked ChatGPT and Google AI Overviews about SEO rank tracking platforms, Semrush and Wincher each appeared in two of the five answers. Semrush was mentioned before Wincher in every answer that named either.
Who do people search for more?
Semrush and Wincher are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Semrush, named ahead of Wincher in 2 of 2 answers
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Top SEO rank tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Semrush and Wincher were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Semrush was listed before Wincher in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SE Ranking1st
Ahrefs2nd- Semrush3rd
AccuRanker4th
Nightwatch5th
Wincher6th
ProRankTracker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AccuRanker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wincher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nightwatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SEO rank tracking platforms
5 answers
Asked ChatGPT
“Which SEO rank tracking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best SEO rank tracking platforms in New Zealand?”
Asked ChatGPT
“What's the best SEO rank tracking platform in New Zealand for keyword rankings?”
Searched Google, AI Overview
“best rank tracker”
Searched Google, AI Overview
“track google rankings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Semrush or Wincher more popular in search?
This chart shows how often people search Google for Semrush and Wincher by name. Each line represents a brand's share of searches for all seven SEO rank tracking platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Semrush, Wincher. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Wincher | Ahrefs | Nightwatch | SE Ranking | AccuRanker | ProRankTracker |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 37.4% | 20.6% | 5% | 4.1% | 0.31% | 0.16% |
| Nov 2025 | 38.1% | 37.1% | 14.3% | 5.1% | 5.1% | 0.39% | 0% |
| Dec 2025 | 31.6% | 43.8% | 13.8% | 7.4% | 3.2% | 0.23% | 0% |
| Jan 2026 | 35.7% | 34.1% | 16.2% | 10.6% | 3.1% | 0.18% | 0.18% |
| Feb 2026 | 35.4% | 33.9% | 18% | 8.6% | 3.8% | 0.18% | 0.18% |
| Mar 2026 | 37.7% | 36.6% | 15.4% | 5.9% | 4% | 0.3% | 0.15% |
| Apr 2026 | 37.8% | 36.1% | 16.9% | 4.9% | 4% | 0.19% | 0.19% |
| May 2026 | 36.8% | 34.9% | 18.6% | 4.8% | 4.8% | 0.18% | 0% |
| Jun 2026 | 37.5% | 35.8% | 16.8% | 4.9% | 4.9% | 0.19% | 0% |
| Jul 2026 | 38.1% | 35.8% | 16.8% | 4.9% | 4% | 0.19% | 0.19% |
| Aug 2026 | 36.6% | 34.8% | 18.5% | 4.8% | 4.8% | 0.37% | 0.18% |
| Sep 2026 | 37.4% | 35.8% | 16.8% | 4.9% | 4.9% | 0.19% | 0% |
How has the Semrush and Wincher comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Semrush took it in November 2025, Wincher took it in December 2025, Semrush took it in January 2026.
- Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms in New Zealand moved from 32.4% to 37.4%, and its estimated monthly branded searches moved from 2.1K to 2K.
- Across the 12 months ending September 2026, Wincher’s share of searches among SEO rank tracking platforms in New Zealand moved from 37.4% to 35.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for New Zealand SEO rank tracking platforms in September 2026?
2 changes
In September 2026, Wincher gained share of searches among SEO rank tracking platforms in New Zealand, from 34.8% to 35.8%.
In September 2026, Semrush gained share of searches among SEO rank tracking platforms in New Zealand, from 36.6% to 37.4%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Semrush’s and Wincher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among SEO rank tracking platforms
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