How popular isAhrefs?
In September 2026, people searched for Ahrefs by name about 900 times in New Zealand, a 32.3% decrease from the previous year. These searches made up 16.8% of all New Zealand SEO rank tracking platform searches, placing Ahrefs third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about SEO rank tracking platforms, Ahrefs appeared in four of the five answers and was the second most recommended of the seven.
Ahrefs is the third most searched of 7 competitors and the second most recommended in AI answers.
SemrushShare of searches 37.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
WincherShare of searches 35.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
AhrefsShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NightwatchShare of searches 4.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
SE RankingShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top SEO rank tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ahrefs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ahrefs is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SE Ranking1st
- Ahrefs2nd
- Semrush3rd
AccuRanker4th- Nightwatch5th
- Wincher6th
ProRankTracker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AccuRanker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wincher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nightwatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SEO rank tracking platforms
5 answers
Asked ChatGPT
“Which SEO rank tracking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best SEO rank tracking platforms in New Zealand?”
Asked ChatGPT
“What's the best SEO rank tracking platform in New Zealand for keyword rankings?”
Searched Google, AI Overview
“best rank tracker”
Searched Google, AI Overview
“track google rankings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which SEO rank tracking platforms compete with Ahrefs?
Share of searches by month for Semrush, Wincher, Ahrefs, Nightwatch, SE Ranking. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Wincher | Ahrefs | Nightwatch | SE Ranking | AccuRanker | ProRankTracker |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 37.4% | 20.6% | 5% | 4.1% | 0.31% | 0.16% |
| Nov 2025 | 38.1% | 37.1% | 14.3% | 5.1% | 5.1% | 0.39% | 0% |
| Dec 2025 | 31.6% | 43.8% | 13.8% | 7.4% | 3.2% | 0.23% | 0% |
| Jan 2026 | 35.7% | 34.1% | 16.2% | 10.6% | 3.1% | 0.18% | 0.18% |
| Feb 2026 | 35.4% | 33.9% | 18% | 8.6% | 3.8% | 0.18% | 0.18% |
| Mar 2026 | 37.7% | 36.6% | 15.4% | 5.9% | 4% | 0.3% | 0.15% |
| Apr 2026 | 37.8% | 36.1% | 16.9% | 4.9% | 4% | 0.19% | 0.19% |
| May 2026 | 36.8% | 34.9% | 18.6% | 4.8% | 4.8% | 0.18% | 0% |
| Jun 2026 | 37.5% | 35.8% | 16.8% | 4.9% | 4.9% | 0.19% | 0% |
| Jul 2026 | 38.1% | 35.8% | 16.8% | 4.9% | 4% | 0.19% | 0.19% |
| Aug 2026 | 36.6% | 34.8% | 18.5% | 4.8% | 4.8% | 0.37% | 0.18% |
| Sep 2026 | 37.4% | 35.8% | 16.8% | 4.9% | 4.9% | 0.19% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.4% | 2K | -1% | +0.7 points | |
| 2, held 2nd | 35.8% | 1.9K | 0% | +1.1 points | |
| 3, held 3rd | 16.8% | 890 | -11.9% | -1.7 points | |
| 4, held 4th | 4.9% | 260 | 0% | +0.1 points | |
| 5, held 5th | 4.9% | 260 | 0% | +0.1 points | |
| 6, held 6th | 0.19% | 10 | -50% | -0.2 points | |
| 7, held 7th | 0% | 0 | -100% | -0.2 points |
1.
Semrush37.4%
Held 1st. 2K estimated branded searches, -1% vs prior month. Share +0.7 points.
2.
Wincher35.8%
Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.
Ahrefs16.8%
Held 3rd. 890 estimated branded searches, -11.9% vs prior month. Share -1.7 points.
4.9%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
4.9%
Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.19%
Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.
0%
Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.
Compare popularity between Ahrefs and its closest rivals
Every comparison with Ahrefs
6 comparisons
How has branded search demand for Ahrefs changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ahrefs in New Zealand fell from 1.3K to 900.
- Across the 12 months ending September 2026, Ahrefs’ share of searches among SEO rank tracking platforms in New Zealand decreased from 20.6% to 16.8%.
- Across the 12 months ending September 2026, Ahrefs’ share of searches among SEO rank tracking platforms in New Zealand peaked at 20.6% in October 2025 and was lowest at 13.8% in December 2025.
How did search popularity change for New Zealand SEO rank tracking platforms in September 2026?
6 changes
In September 2026, Wincher gained share of searches among SEO rank tracking platforms in New Zealand, from 34.8% to 35.8%.
In September 2026, Semrush gained share of searches among SEO rank tracking platforms in New Zealand, from 36.6% to 37.4%.
In September 2026, Ahrefs lost share of searches among SEO rank tracking platforms in New Zealand, from 18.5% to 16.8%.
Estimated monthly branded searches for ProRankTracker in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for AccuRanker in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
Estimated monthly branded searches for Nightwatch in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are Ahrefs’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ahrefs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ahrefs
- ahrefs backlink
- ahrefs keyword research
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Where does Ahrefs compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| SEO rank tracking platforms | 3rd of 7 | 16.8% | Shown above |
| SEO tools | 2nd of 6 | 23.3% | Show ranking |
Is Ahrefs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.