Brandwave

Planable vs Semrush:Which is more popular?

In September 2026, Semrush had more branded searches than Planable among content marketing platforms in New Zealand. Semrush had about 1,970 branded searches, while Planable had 210. Semrush made up 8.4% of all content marketing platform searches we track, and Planable accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about content marketing platforms, Semrush appeared in three of the five answers and Planable in two. Semrush was mentioned before Planable in three out of four answers that named either.

Among content marketing platforms in New Zealand in September 2026

Who do people search for more?

Semrush, about 9 searches for every 1 for Planable

Semrush 2K searchesPlanable 210 searches

Who does AI mention more?

Semrush, mentioned in 3 of 5 answers, Planable in 2

Semrush in 3 of 5Planable in 2 of 5

Who does AI recommend more?

Semrush, named ahead of Planable in 3 of 4 answers

Semrush first in 3Planable first in 1

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Top content marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Planable was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Semrush was listed before Planable in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. Semrush2nd
  3. CoSchedule3rd
  4. Optimizely4th
  5. StoryChief5th
  6. Mailchimp6th
  7. Planable7th
  8. Contently–
  9. Skyword–
  10. Uberflip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoSchedule2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StoryChief2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimizely1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contently0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uberflip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Planable or Semrush more popular in search?

This chart shows how often people search Google for Planable and Semrush by name. Each line represents a brand's share of searches for all ten content marketing platforms we track, month by month, from searches in New Zealand.

Planable and Semrush among content marketing platforms in New Zealand, by month

Share of searches by month for Semrush, Planable. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpHubSpotSemrushOptimizelyPlanableContentlyCoScheduleSkywordStoryChiefUberflip
Oct 202559.4%28.7%8.3%2.4%0.68%0.36%0.04%0.08%0.04%0.04%
Nov 202560.3%28.6%7.9%1.9%0.69%0.37%0.08%0.04%0.08%0.04%
Dec 202559.2%28.8%8.1%2.3%1%0.42%0.06%0.06%0.06%0%
Jan 202649.9%36.1%10%2.4%1.1%0.25%0.15%0.05%0.05%0.05%
Feb 202655.3%32.2%9%2.2%0.96%0.18%0.05%0.05%0.05%0.05%
Mar 202654.8%32.4%9.1%2.2%0.96%0.33%0.07%0.07%0.04%0.04%
Apr 202651.5%36.5%8.5%2%0.89%0.38%0.04%0.08%0.04%0.04%
May 202651.2%36.6%8.4%2.5%0.89%0.3%0.04%0.04%0.04%0.04%
Jun 202647.5%41%7.8%2.3%1%0.27%0.08%0.04%0.04%0%
Jul 202654.9%32.2%9.1%2.2%1.2%0.32%0.05%0.05%0.05%0%
Aug 202646.4%39.9%9.3%2.8%0.98%0.33%0.09%0.09%0.05%0.05%
Sep 202651.7%35.9%8.4%2.5%0.9%0.38%0.04%0.04%0.04%0.04%

How has the Planable and Semrush comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand content marketing platforms in September 2026?

2 changes

  1. In September 2026, Semrush lost share of searches among content marketing platforms in New Zealand, from 9.3% to 8.4%.

  2. Estimated monthly branded searches for Planable in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Planable’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Planable

1 branded search term

  • planable

Semrush

8 branded search terms

  • semrush
  • semrush keyword analysis
  • semrush keyword tool
  • semrush keywords
  • semrush reports
  • semrush site audit
  • sites like semrush
  • tool semrush

How the Brand Demand Index is measured

Other head-to-heads among content marketing platforms

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