Brandwave

How popular isScreaming Frog?

In September 2026, people searched for Screaming Frog by name about 330 times in New Zealand, about the same as the previous year. These searches made up 8.5% of all New Zealand SEO tool searches, placing Screaming Frog third out of six tools. When we asked both ChatGPT and Google AI Overviews about SEO tools, Screaming Frog appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Screaming Frog is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. SemrushShare of searches 52.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AhrefsShare of searches 23.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Screaming FrogShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. UbersuggestShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SE RankingShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Screaming Frog was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Screaming Frog is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. Ahrefs2nd
  3. Screaming Frog3rd
  4. SE Ranking4th
  5. Moz Pro5th
  6. Ubersuggest–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SE Ranking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moz Pro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ubersuggest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which SEO tools compete with Screaming Frog?

Screaming Frog against SEO tools in New Zealand, by month

Share of searches by month for Semrush, Ahrefs, Screaming Frog, Ubersuggest, SE Ranking. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushAhrefsScreaming FrogUbersuggestSE RankingMoz Pro
Oct 202545.4%28.2%7.2%12.7%5.5%0.85%
Nov 202551.8%19%8.6%13%6.8%0.78%
Dec 202551.7%22.1%8.1%12.2%5.2%0.74%
Jan 202653.5%23.5%7%10.4%4.4%1%
Feb 202651.4%25.4%7%9.7%5.2%1.2%
Mar 202653%20.6%7.3%12.1%5.3%1.6%
Apr 202651.1%22.3%8.2%12.2%5.2%0.99%
May 202649.4%23.9%7.7%11.2%6.1%1.6%
Jun 202649.9%21.3%9.6%12%6.2%0.96%
Jul 202655.2%23.2%7%8.3%5.5%0.78%
Aug 202650.2%24.9%8.3%9.8%6.3%0.49%
Sep 202652.2%23.3%8.5%8.5%6.7%0.78%

  1. 1.Semrush

    52.2%

    Held 1st. 2K estimated branded searches, -1.9% vs prior month. Share +2 points.

  2. 2.Ahrefs

    23.3%

    Held 2nd. 900 estimated branded searches, -11.8% vs prior month. Share -1.6 points.

  3. 3.Screaming Frog

    8.5%

    Moved from 4th to 3rd. 330 estimated branded searches, -2.9% vs prior month. Share +0.2 points.

  4. 4.Ubersuggest

    8.5%

    Moved from 3rd to 4th. 330 estimated branded searches, -17.5% vs prior month. Share -1.2 points.

  5. 5.SE Ranking

    6.7%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Moz Pro

    0.78%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.3 points.

Compare popularity between Screaming Frog and its closest rivals

Every comparison with Screaming Frog

4 comparisons

How has branded search demand for Screaming Frog changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Screaming Frog in New Zealand held steady, from 340 to 330.
  • Across the 12 months ending September 2026, Screaming Frog’s share of searches among SEO tools in New Zealand increased from 7.2% to 8.5%.
  • Across the 12 months ending September 2026, Screaming Frog’s share of searches among SEO tools in New Zealand peaked at 9.6% in June 2026 and was lowest at 7% in February 2026.
  • Across the 12 months ending September 2026, Screaming Frog rose from 4th to 3rd among SEO tools in New Zealand.

How did search popularity change for New Zealand SEO tools in September 2026?

5 changes

  1. In September 2026, Semrush gained share of searches among SEO tools in New Zealand, from 50.2% to 52.2%.

  2. In September 2026, Ahrefs lost share of searches among SEO tools in New Zealand, from 24.9% to 23.3%.

  3. In September 2026, Ubersuggest lost share of searches among SEO tools in New Zealand, from 9.8% to 8.5%.

  4. In September 2026, Screaming Frog rose from 4th to 3rd among SEO tools in New Zealand.

  5. Estimated monthly branded searches for Moz Pro in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Screaming Frog’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Screaming Frog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • screaming frog
  • screaming frog backlinks
  • screaming frog seo
  • screamingfrog
  • screamingfrog seo

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How the Brand Demand Index is measured

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