Moz Pro vs Screaming Frog:Which is more popular by branded search in New Zealand?
In August 2026, Screaming Frog had more branded searches than Moz Pro among SEO tools in New Zealand. Screaming Frog was estimated to have 420 branded searches compared to Moz Pro’s 10, and held a 9.8% Share of Search versus Moz Pro’s 0.23%.
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Which is more popular in search, Moz Pro or Screaming Frog?
Compare the SEO and keyword research tools New Zealand marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Screaming Frog, Moz Pro. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Screaming Frog | Ubersuggest | SE Ranking | Moz Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 27.2% | 7.9% | 12.2% | 5.5% | 0.61% |
| Nov 2025 | 52.5% | 18.5% | 9.3% | 12.5% | 6.8% | 0.5% |
| Dec 2025 | 52.1% | 21.5% | 9.5% | 11.6% | 4.9% | 0.35% |
| Jan 2026 | 54.4% | 22.7% | 8% | 10% | 4.2% | 0.75% |
| Feb 2026 | 51.4% | 24.6% | 8.6% | 9.3% | 5% | 0.96% |
| Mar 2026 | 53.5% | 20% | 8.7% | 11.6% | 5% | 1.2% |
| Apr 2026 | 51.7% | 21.5% | 9.7% | 11.6% | 5% | 0.71% |
| May 2026 | 49.6% | 23% | 9.4% | 10.7% | 6% | 1.3% |
| Jun 2026 | 50% | 20.6% | 11.2% | 11.5% | 6.2% | 0.46% |
| Jul 2026 | 55.1% | 22.3% | 8.9% | 7.9% | 5.2% | 0.5% |
| Aug 2026 | 50.2% | 24% | 9.8% | 9.3% | 6.5% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Moz Pro and Screaming Frog comparison changed over the last 12 months?
3 findings
- Screaming Frog was ahead of Moz Pro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Moz Pro’s estimated Share of Search among SEO tools in New Zealand moved from 0.61% to 0.23%, and its estimated monthly branded searches moved from 30 to 10.
- Across the 11 months ending August 2026, Screaming Frog’s estimated Share of Search among SEO tools in New Zealand moved from 7.9% to 9.8%, and its estimated monthly branded searches moved from 390 to 420.
How did search popularity change for New Zealand SEO tools in August 2026?
2 changes
In August 2026, Screaming Frog gained estimated Share of Search among SEO tools in New Zealand, from 8.9% to 9.8%.
Estimated monthly branded searches for Moz Pro in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Moz Pro’s and Screaming Frog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moz Pro
3 branded search terms
- moz backlinks
- moz keyword research
- moz seo
Screaming Frog
8 branded search terms
- screaming frog
- screaming frog backlinks
- screaming frog online
- screaming frog seo
- screaming frog seo spider
- screamingfrog
- screamingfrog co uk
- screamingfrog seo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.