How popular isOura?
In September 2026, people searched for Oura by name about 13,400 times in New Zealand, an 86% increase from the previous year. These searches made up 89.4% of all New Zealand smart ring brand searches, placing Oura first out of four brands. When we asked both ChatGPT and Google AI Overviews about smart ring brands, Oura appeared in all answers and was the most recommended of the four.
Oura is the most searched of 4 competitors and the most recommended in AI answers.
OuraShare of searches 89.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RingConnShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Samsung Galaxy RingShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
UltrahumanShare of searches 1.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top smart ring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oura appeared in all five answers. Oura is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Oura1st
- Samsung Galaxy Ring2nd
- Ultrahuman3rd
- RingConn4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oura5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ultrahuman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RingConn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart ring brands
5 answers
Asked ChatGPT
“Which smart ring brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart ring brands in New Zealand?”
Asked ChatGPT
“What's the best smart ring brand in New Zealand for sleep and health tracking?”
Searched Google, AI Overview
“smart ring nz”
Searched Google, AI Overview
“smart ring brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which smart ring brands compete with Oura?
Share of searches by month for Oura, RingConn, Samsung Galaxy Ring. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oura | RingConn | Samsung Galaxy Ring | Ultrahuman |
|---|---|---|---|---|
| Oct 2025 | 81.2% | 6.8% | 9% | 3% |
| Nov 2025 | 87.5% | 4.9% | 4.8% | 2.7% |
| Dec 2025 | 84% | 5.8% | 7% | 3.2% |
| Jan 2026 | 85.6% | 5.9% | 5.8% | 2.7% |
| Feb 2026 | 86.2% | 5.9% | 4.7% | 3.3% |
| Mar 2026 | 83.9% | 5.5% | 6.1% | 4.5% |
| Apr 2026 | 86.8% | 5.9% | 4.7% | 2.6% |
| May 2026 | 87.2% | 5.9% | 4.3% | 2.6% |
| Jun 2026 | 87.3% | 7.2% | 4% | 1.5% |
| Jul 2026 | 86.9% | 6% | 5.4% | 1.8% |
| Aug 2026 | 87.3% | 5.9% | 5.2% | 1.5% |
| Sep 2026 | 89.4% | 4.9% | 4.3% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.4% | 13.4K | +3.2% | +2 points | |
| 2, held 2nd | 4.9% | 730 | -17% | -1.1 points | |
| 3, held 3rd | 4.3% | 650 | -16.7% | -0.9 points | |
| 4, held 4th | 1.4% | 210 | -4.5% | -0.1 points |
1.
Oura89.4%
Held 1st. 13.4K estimated branded searches, +3.2% vs prior month. Share +2 points.
2.
RingConn4.9%
Held 2nd. 730 estimated branded searches, -17% vs prior month. Share -1.1 points.
4.3%
Held 3rd. 650 estimated branded searches, -16.7% vs prior month. Share -0.9 points.
1.4%
Held 4th. 210 estimated branded searches, -4.5% vs prior month. Share -0.1 points.
Compare popularity between Oura and its closest rivals
Every comparison with Oura
13 comparisons
How has branded search demand for Oura changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oura in New Zealand rose from 7.2K to 13.4K.
- Across the 12 months ending September 2026, Oura’s share of searches among smart ring brands in New Zealand increased from 81.2% to 89.4%.
How did search popularity change for New Zealand smart ring brands in September 2026?
4 changes
In September 2026, Oura gained share of searches among smart ring brands in New Zealand, from 87.3% to 89.4%.
In September 2026, RingConn lost share of searches among smart ring brands in New Zealand, from 5.9% to 4.9%.
In September 2026, Samsung Galaxy Ring lost share of searches among smart ring brands in New Zealand, from 5.2% to 4.3%.
Estimated monthly branded searches for Ultrahuman in New Zealand fell 22.2% over 12 measured months, from 270 to 210 in September 2026.
How are Oura’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Oura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oura
- oura fitness tracker
- oura rings
- oura smartwatch
- oura watch
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Where does Oura compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Smartwatch and fitness tracker brands | 4th of 9 | 9.8% | Show ranking |
| Fitness tracker brands | 3rd of 7 | 4.9% | Show ranking |
| Smart ring brands | 1st of 4 | 89.4% | Shown above |
Is Oura your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.