Brandwave

Oura vs RingConn:Which is more popular by branded search in New Zealand?

In August 2026, Oura had more branded searches than RingConn among smart ring brands in New Zealand. Oura was estimated to have 15.5K branded searches compared to RingConn’s 1.2K, and held an 87.2% Share of Search versus RingConn’s 6.7%.

Share of Search among smart ring brands in New Zealand in August 2026Which is more popular in search, Oura or RingConn?
Oura87.2%15.5K searches
vs
RingConn6.7%1.2K searches

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Which is more popular in search, Oura or RingConn?

Compare the sleep and health tracking smart rings New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oura and RingConn among smart ring brands in New Zealand, by month

Share of Search by month for Oura, RingConn. The figures are in the table below the chart.

View monthly share of search table
MonthOuraRingConnSamsung Galaxy RingUltrahuman
Oct 202580.1%7.6%9%3.3%
Nov 202585.9%6.4%4.8%2.9%
Dec 202583.3%6.7%6.7%3.3%
Jan 202684.1%7.3%5.8%2.8%
Feb 202684.7%7.3%4.8%3.2%
Mar 202683.2%6.3%6.1%4.4%
Apr 202685.8%6.9%4.6%2.7%
May 202688.1%6%3.6%2.3%
Jun 202688.7%7%3%1.3%
Jul 202688.4%5.8%4.3%1.4%
Aug 202687.2%6.7%4.7%1.3%
Sep 2026————

How has the Oura and RingConn comparison changed over the last 12 months?

  • Oura was ahead of RingConn in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Oura’s estimated Share of Search among smart ring brands in New Zealand moved from 80.1% to 87.2%, and its estimated monthly branded searches moved from 7.9K to 15.5K.
  • Across the 11 months ending August 2026, RingConn’s estimated Share of Search among smart ring brands in New Zealand moved from 7.6% to 6.7%, and its estimated monthly branded searches moved from 750 to 1.2K.

How did search popularity change for New Zealand smart ring brands in August 2026?

  1. In August 2026, RingConn gained estimated Share of Search among smart ring brands in New Zealand, from 5.8% to 6.7%.

  2. In August 2026, Oura lost estimated Share of Search among smart ring brands in New Zealand, from 88.4% to 87.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Oura’s and RingConn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oura

12 branded search terms

  • oura
  • oura 4
  • oura fitness tracker
  • oura near me
  • oura nz
  • oura online
  • oura ring4
  • oura rings
  • oura rings price
  • oura smartwatch
  • oura watch
  • ouraring com

RingConn

4 branded search terms

  • ringconn
  • ringconn near me
  • ringconn nz
  • ringconn sleep tracker

How the Brand Demand Index is measured

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