Brandwave

How popular isUltrahuman?

In September 2026, people searched for Ultrahuman by name about 210 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 1.4% of all New Zealand smart ring brand searches, placing Ultrahuman fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about smart ring brands, Ultrahuman appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

Ultrahuman is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. OuraShare of searches 89.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RingConnShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Samsung Galaxy RingShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. UltrahumanShare of searches 1.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top smart ring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ultrahuman appeared in all five answers. Ultrahuman is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oura1st
  2. Samsung Galaxy Ring2nd
  3. Ultrahuman3rd
  4. RingConn4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oura5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ultrahuman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RingConn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart ring brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which smart ring brands compete with Ultrahuman?

Ultrahuman against smart ring brands in New Zealand, by month

Share of searches by month for Oura, RingConn, Samsung Galaxy Ring, Ultrahuman. The figures are in the table below the chart.

View monthly share of searches table
MonthOuraRingConnSamsung Galaxy RingUltrahuman
Oct 202581.2%6.8%9%3%
Nov 202587.5%4.9%4.8%2.7%
Dec 202584%5.8%7%3.2%
Jan 202685.6%5.9%5.8%2.7%
Feb 202686.2%5.9%4.7%3.3%
Mar 202683.9%5.5%6.1%4.5%
Apr 202686.8%5.9%4.7%2.6%
May 202687.2%5.9%4.3%2.6%
Jun 202687.3%7.2%4%1.5%
Jul 202686.9%6%5.4%1.8%
Aug 202687.3%5.9%5.2%1.5%
Sep 202689.4%4.9%4.3%1.4%
  1. 1.Oura

    89.4%

    Held 1st. 13.4K estimated branded searches, +3.2% vs prior month. Share +2 points.

  2. 2.RingConn

    4.9%

    Held 2nd. 730 estimated branded searches, -17% vs prior month. Share -1.1 points.

  3. Held 3rd. 650 estimated branded searches, -16.7% vs prior month. Share -0.9 points.

  4. Held 4th. 210 estimated branded searches, -4.5% vs prior month. Share -0.1 points.

Compare popularity between Ultrahuman and its closest rivals

Every comparison with Ultrahuman

3 comparisons

How has branded search demand for Ultrahuman changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ultrahuman in New Zealand fell from 270 to 210.
  • Across the 12 months ending September 2026, Ultrahuman’s share of searches among smart ring brands in New Zealand decreased from 3% to 1.4%.
  • Across the 12 months ending September 2026, Ultrahuman’s share of searches among smart ring brands in New Zealand peaked at 4.5% in March 2026 and was lowest at 1.4% in September 2026.

How did search popularity change for New Zealand smart ring brands in September 2026?

4 changes
  1. In September 2026, Oura gained share of searches among smart ring brands in New Zealand, from 87.3% to 89.4%.

  2. In September 2026, RingConn lost share of searches among smart ring brands in New Zealand, from 5.9% to 4.9%.

  3. In September 2026, Samsung Galaxy Ring lost share of searches among smart ring brands in New Zealand, from 5.2% to 4.3%.

  4. Estimated monthly branded searches for Ultrahuman in New Zealand fell 22.2% over 12 measured months, from 270 to 210 in September 2026.

How are Ultrahuman’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ultrahuman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ultrahuman
  • ultrahuman sleep tracker

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How the Brand Demand Index is measured

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Is Ultrahuman your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.