Oura vs Ultrahuman:Which is more popular by branded search in New Zealand?
In August 2026, Oura had more branded searches than Ultrahuman among smart ring brands in New Zealand. Oura was estimated to have 15.5K branded searches compared to Ultrahuman’s 240, and held an 87.2% Share of Search versus Ultrahuman’s 1.3%.
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Which is more popular in search, Oura or Ultrahuman?
Compare the sleep and health tracking smart rings New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oura, Ultrahuman. The figures are in the table below the chart.
View monthly share of search table
| Month | Oura | RingConn | Samsung Galaxy Ring | Ultrahuman |
|---|---|---|---|---|
| Oct 2025 | 80.1% | 7.6% | 9% | 3.3% |
| Nov 2025 | 85.9% | 6.4% | 4.8% | 2.9% |
| Dec 2025 | 83.3% | 6.7% | 6.7% | 3.3% |
| Jan 2026 | 84.1% | 7.3% | 5.8% | 2.8% |
| Feb 2026 | 84.7% | 7.3% | 4.8% | 3.2% |
| Mar 2026 | 83.2% | 6.3% | 6.1% | 4.4% |
| Apr 2026 | 85.8% | 6.9% | 4.6% | 2.7% |
| May 2026 | 88.1% | 6% | 3.6% | 2.3% |
| Jun 2026 | 88.7% | 7% | 3% | 1.3% |
| Jul 2026 | 88.4% | 5.8% | 4.3% | 1.4% |
| Aug 2026 | 87.2% | 6.7% | 4.7% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the Oura and Ultrahuman comparison changed over the last 12 months?
3 findings
- Oura was ahead of Ultrahuman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among smart ring brands in New Zealand moved from 80.1% to 87.2%, and its estimated monthly branded searches moved from 7.9K to 15.5K.
- Across the 11 months ending August 2026, Ultrahuman’s estimated Share of Search among smart ring brands in New Zealand moved from 3.3% to 1.3%, and its estimated monthly branded searches moved from 330 to 240.
How did search popularity change for New Zealand smart ring brands in August 2026?
2 changes
In August 2026, Oura lost estimated Share of Search among smart ring brands in New Zealand, from 88.4% to 87.2%.
Estimated monthly branded searches for Ultrahuman in New Zealand fell 27.3% over 11 measured months, from 330 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oura’s and Ultrahuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oura
12 branded search terms
- oura
- oura 4
- oura fitness tracker
- oura near me
- oura nz
- oura online
- oura ring4
- oura rings
- oura rings price
- oura smartwatch
- oura watch
- ouraring com
Ultrahuman
5 branded search terms
- ultrahuman
- ultrahuman com
- ultrahuman near me
- ultrahuman nz
- ultrahuman sleep tracker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.