How popular isOnsen Hot Pools?
In October 2026, people searched for Onsen Hot Pools by name about 8,610 times in New Zealand, a 15.1% decrease from the previous year. These searches made up 17.9% of all New Zealand day spas and massage therapy searches, placing Onsen Hot Pools second out of six brands. When we asked both ChatGPT and Google AI Overviews about day spas and massage therapy, Onsen Hot Pools appeared in all answers and was the most recommended of the six.
Onsen Hot Pools is the second most searched of 6 competitors and the most recommended in the AI answers we collected.
Polynesian SpaShare of searches 60.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Onsen Hot PoolsShare of searches 17.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
EndotaShare of searches 10%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Spring SpaShare of searches 7.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Body SanctumShare of searches 2.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top day spas and massage therapy in ChatGPT and Google AI Overviews
In three ChatGPT questions, Onsen Hot Pools appeared in all three answers. Onsen Hot Pools is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Polynesian Spa3 of 3Named in 3 of 3 ChatGPT answers
- Onsen Hot Pools3 of 3Named in 3 of 3 ChatGPT answers
Chuan Spa3 of 3Named in 3 of 3 ChatGPT answers- Body Sanctum1 of 3Named in 1 of 3 ChatGPT answers
- Endota0 of 3Named in 0 of 3 ChatGPT answers
- Spring Spa0 of 3Named in 0 of 3 ChatGPT answers
See every answer about day spas and massage therapy
3 answers
Asked ChatGPT
“Which day spa should I book in New Zealand?”
Asked ChatGPT
“What are the best day spas in New Zealand?”
Asked ChatGPT
“What's the best day spa in New Zealand for massage therapy?”
Searched Google, AI Overview
“day spas nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“massage therapy auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Onsen Hot Pools compared with other New Zealand day spas and massage therapy?
Share of searches by month for Polynesian Spa, Onsen Hot Pools, Endota, Spring Spa, Body Sanctum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Polynesian Spa | Onsen Hot Pools | Endota | Spring Spa | Body Sanctum | Chuan Spa |
|---|---|---|---|---|---|---|
| Nov 2025 | 60.8% | 18.2% | 8.7% | 8.1% | 2.2% | 2% |
| Dec 2025 | 66.9% | 13.4% | 8.6% | 7.3% | 2.1% | 1.7% |
| Jan 2026 | 66.9% | 16.4% | 6.9% | 6% | 2.1% | 1.7% |
| Feb 2026 | 66.8% | 16.3% | 7.5% | 5.9% | 1.8% | 1.8% |
| Mar 2026 | 60.2% | 18% | 9.3% | 8% | 2.2% | 2.2% |
| Apr 2026 | 62.8% | 18.8% | 8% | 6.8% | 1.7% | 1.9% |
| May 2026 | 51.7% | 23.1% | 11.4% | 8.4% | 2.3% | 3% |
| Jun 2026 | 46.3% | 31% | 10.8% | 7.4% | 2.3% | 2.3% |
| Jul 2026 | 59.6% | 21.8% | 7.5% | 6.4% | 2.9% | 1.9% |
| Aug 2026 | 54.3% | 24.2% | 9.5% | 7.1% | 3.2% | 1.8% |
| Sep 2026 | 58.1% | 21.2% | 8.9% | 7.6% | 2.3% | 1.9% |
| Oct 2026 | 60.2% | 17.9% | 10% | 7.9% | 2.4% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.2% | 22.2K | 0% | +2.1 points | |
| 2, held 2nd | 17.9% | 6.6K | -18.5% | -3.3 points | |
| 3, held 3rd | 10% | 3.7K | +8.8% | +1.1 points | |
| 4, held 4th | 7.9% | 2.9K | 0% | +0.3 points | |
| 5, held 5th | 2.4% | 880 | 0% | +0.1 points | |
| 6, held 6th | 1.6% | 590 | -18.1% | -0.3 points |
60.2%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.1 points.
17.9%
Held 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -3.3 points.
3.
Endota10%
Held 3rd. 3.7K estimated branded searches, +8.8% vs prior month. Share +1.1 points.
7.9%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.4%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.6%
Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare popularity between Onsen Hot Pools and its closest rivals
Every comparison with Onsen Hot Pools
10 comparisons
- Onsen Hot Pools vs Polynesian Spa
- Onsen Hot Pools vs Waikite Valley Thermal Pools
- Hanmer Springs Thermal Pools vs Onsen Hot Pools
- Maruia Hot Springs vs Onsen Hot Pools
- Onsen Hot Pools vs Wairakei Terraces
- Onsen Hot Pools vs Tekapo Springs
- Endota vs Onsen Hot Pools
- Onsen Hot Pools vs Spring Spa
- Body Sanctum vs Onsen Hot Pools
- Chuan Spa vs Onsen Hot Pools
How has branded search demand for Onsen Hot Pools changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Onsen Hot Pools in New Zealand fell from 10.1K to 8.6K.
- Across the 12 months ending October 2026, Onsen Hot Pools’ share of searches among day spas and massage therapy in New Zealand peaked at 31% in June 2026 and was lowest at 13.4% in December 2025.
How did search popularity change for New Zealand day spas and massage therapy in October 2026?
6 changes
In October 2026, Polynesian Spa gained share of searches among day spas and massage therapy in New Zealand, from 58.1% to 60.2%.
In October 2026, Endota gained share of searches among day spas and massage therapy in New Zealand, from 8.9% to 10%.
In October 2026, Onsen Hot Pools lost share of searches among day spas and massage therapy in New Zealand, from 21.2% to 17.9%.
Spring Spa’s share of searches among day spas and massage therapy in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.9% in October 2026.
Estimated monthly branded searches for Chuan Spa in New Zealand fell 33% over 12 measured months, from 880 to 590 in October 2026.
Estimated monthly branded searches for Body Sanctum in New Zealand fell 12% over 12 measured months, from 1K to 880 in October 2026.
How are Onsen Hot Pools’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Onsen Hot Pools’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- onsen hot pools
- onsen hot pools photos
- onsen queenstown
- onsenhotpools
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Where does Onsen Hot Pools compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hot pools | 3rd of 7 | 12.2% | Show ranking |
| Day spas and massage therapy | 2nd of 6 | 17.9% | Shown above |
Is Onsen Hot Pools your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.