Onsen Hot Pools vs Spring Spa:Which is more popular in New Zealand?
In October 2026, Onsen Hot Pools had more branded searches than Spring Spa among day spas and massage therapy in New Zealand. Onsen Hot Pools had about 6,600 branded searches, while Spring Spa had 2,900. Onsen Hot Pools made up 17.9% of all day spas and massage therapy searches we track, and Spring Spa accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about day spas and massage therapy, Onsen Hot Pools appeared in all three answers and Spring Spa in none.
Who do people search for more?
Onsen Hot Pools, about 2 searches for every 1 for Spring Spa
Who does AI mention more?
Onsen Hot Pools, mentioned in every answer we collected
Who does AI recommend more?
Onsen Hot Pools, the only one of the two named
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Top day spas and massage therapy in ChatGPT and Google AI Overviews
In three ChatGPT questions, Onsen Hot Pools appeared in all three answers. Spring Spa did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Polynesian Spa3 of 3Named in 3 of 3 ChatGPT answers- Onsen Hot Pools3 of 3Named in 3 of 3 ChatGPT answers
Chuan Spa3 of 3Named in 3 of 3 ChatGPT answers
Body Sanctum1 of 3Named in 1 of 3 ChatGPT answers
Endota0 of 3Named in 0 of 3 ChatGPT answers
Spring Spa0 of 3Named in 0 of 3 ChatGPT answers
See every answer about day spas and massage therapy
3 answers
Asked ChatGPT
“Which day spa should I book in New Zealand?”
Asked ChatGPT
“What are the best day spas in New Zealand?”
Asked ChatGPT
“What's the best day spa in New Zealand for massage therapy?”
Searched Google, AI Overview
“day spas nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“massage therapy auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Onsen Hot Pools or Spring Spa more popular in search?
This chart shows how often people search Google for Onsen Hot Pools and Spring Spa by name. Each line represents a brand's share of searches for all six day spas and massage therapy we track, month by month, from searches in New Zealand.
Share of searches by month for Onsen Hot Pools, Spring Spa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Polynesian Spa | Onsen Hot Pools | Endota | Spring Spa | Body Sanctum | Chuan Spa |
|---|---|---|---|---|---|---|
| Nov 2025 | 60.8% | 18.2% | 8.7% | 8.1% | 2.2% | 2% |
| Dec 2025 | 66.9% | 13.4% | 8.6% | 7.3% | 2.1% | 1.7% |
| Jan 2026 | 66.9% | 16.4% | 6.9% | 6% | 2.1% | 1.7% |
| Feb 2026 | 66.8% | 16.3% | 7.5% | 5.9% | 1.8% | 1.8% |
| Mar 2026 | 60.2% | 18% | 9.3% | 8% | 2.2% | 2.2% |
| Apr 2026 | 62.8% | 18.8% | 8% | 6.8% | 1.7% | 1.9% |
| May 2026 | 51.7% | 23.1% | 11.4% | 8.4% | 2.3% | 3% |
| Jun 2026 | 46.3% | 31% | 10.8% | 7.4% | 2.3% | 2.3% |
| Jul 2026 | 59.6% | 21.8% | 7.5% | 6.4% | 2.9% | 1.9% |
| Aug 2026 | 54.3% | 24.2% | 9.5% | 7.1% | 3.2% | 1.8% |
| Sep 2026 | 58.1% | 21.2% | 8.9% | 7.6% | 2.3% | 1.9% |
| Oct 2026 | 60.2% | 17.9% | 10% | 7.9% | 2.4% | 1.6% |
How has branded search for Onsen Hot Pools and Spring Spa changed in New Zealand over the last 12 months?
3 findings
- Onsen Hot Pools was ahead of Spring Spa in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Onsen Hot Pools’ share of searches among day spas and massage therapy in New Zealand moved from 18.2% to 17.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending October 2026, Spring Spa’s share of searches among day spas and massage therapy in New Zealand moved from 8.1% to 7.9%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand day spas and massage therapy in October 2026?
2 changes
In October 2026, Onsen Hot Pools lost share of searches among day spas and massage therapy in New Zealand, from 21.2% to 17.9%.
Spring Spa’s share of searches among day spas and massage therapy in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.9% in October 2026.
How are Onsen Hot Pools’ and Spring Spa’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Onsen Hot Pools’ and Spring Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Onsen Hot Pools
1 branded search term
- onsen hot pools
Spring Spa
1 branded search term
- springspa
Other head-to-heads among day spas and massage therapy
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