Brandwave

How popular isSpring Spa?

In October 2026, people searched for Spring Spa by name about 2,900 times in New Zealand, a 19.4% decrease from the previous year. These searches made up 7.9% of all New Zealand day spas and massage therapy searches, placing Spring Spa fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about day spas and massage therapy, Spring Spa did not appear in any of the answers.

Search and AI answers in October 2026

Spring Spa is the fourth most searched of 6 competitors and not named in the AI answers we collected.

  1. Polynesian SpaShare of searches 60.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. Onsen Hot PoolsShare of searches 17.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. EndotaShare of searches 10%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Spring SpaShare of searches 7.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Body SanctumShare of searches 2.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th

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Top day spas and massage therapy in ChatGPT and Google AI Overviews

In three ChatGPT questions, Spring Spa did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Onsen Hot Pools1st
  2. Chuan Spa2nd
  3. Polynesian Spa3rd
  4. Body Sanctum4th
  5. Endota–
  6. Spring Spa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Polynesian Spa3 of 3Named in 3 of 3 ChatGPT answers
  • Onsen Hot Pools3 of 3Named in 3 of 3 ChatGPT answers
  • Chuan Spa3 of 3Named in 3 of 3 ChatGPT answers
  • Body Sanctum1 of 3Named in 1 of 3 ChatGPT answers
  • Endota0 of 3Named in 0 of 3 ChatGPT answers
  • Spring Spa0 of 3Named in 0 of 3 ChatGPT answers

See every answer about day spas and massage therapy

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Spring Spa compared with other New Zealand day spas and massage therapy?

Spring Spa against day spas and massage therapy in New Zealand, by month

Share of searches by month for Polynesian Spa, Onsen Hot Pools, Endota, Spring Spa, Body Sanctum. The figures are in the table below the chart.

View monthly share of searches table
MonthPolynesian SpaOnsen Hot PoolsEndotaSpring SpaBody SanctumChuan Spa
Nov 202560.8%18.2%8.7%8.1%2.2%2%
Dec 202566.9%13.4%8.6%7.3%2.1%1.7%
Jan 202666.9%16.4%6.9%6%2.1%1.7%
Feb 202666.8%16.3%7.5%5.9%1.8%1.8%
Mar 202660.2%18%9.3%8%2.2%2.2%
Apr 202662.8%18.8%8%6.8%1.7%1.9%
May 202651.7%23.1%11.4%8.4%2.3%3%
Jun 202646.3%31%10.8%7.4%2.3%2.3%
Jul 202659.6%21.8%7.5%6.4%2.9%1.9%
Aug 202654.3%24.2%9.5%7.1%3.2%1.8%
Sep 202658.1%21.2%8.9%7.6%2.3%1.9%
Oct 202660.2%17.9%10%7.9%2.4%1.6%

  1. 1.Polynesian Spa

    60.2%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Onsen Hot Pools

    17.9%

    Held 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -3.3 points.

  3. 3.Endota

    10%

    Held 3rd. 3.7K estimated branded searches, +8.8% vs prior month. Share +1.1 points.

  4. 4.Spring Spa

    7.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Body Sanctum

    2.4%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Chuan Spa

    1.6%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare popularity between Spring Spa and its closest rivals

Every comparison with Spring Spa

5 comparisons

How has branded search demand for Spring Spa changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Spring Spa in New Zealand fell from 3.6K to 2.9K.
  • Across the 12 months ending October 2026, Spring Spa’s share of searches among day spas and massage therapy in New Zealand peaked at 8.4% in May 2026 and was lowest at 5.9% in February 2026.

How did search popularity change for New Zealand day spas and massage therapy in October 2026?

6 changes

  1. In October 2026, Polynesian Spa gained share of searches among day spas and massage therapy in New Zealand, from 58.1% to 60.2%.

  2. In October 2026, Endota gained share of searches among day spas and massage therapy in New Zealand, from 8.9% to 10%.

  3. In October 2026, Onsen Hot Pools lost share of searches among day spas and massage therapy in New Zealand, from 21.2% to 17.9%.

  4. Spring Spa’s share of searches among day spas and massage therapy in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.9% in October 2026.

  5. Estimated monthly branded searches for Chuan Spa in New Zealand fell 33% over 12 measured months, from 880 to 590 in October 2026.

  6. Estimated monthly branded searches for Body Sanctum in New Zealand fell 12% over 12 measured months, from 1K to 880 in October 2026.

How are Spring Spa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spring Spa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • springspa

Do you work for Spring Spa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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