Chuan Spa vs Spring Spa:Which is more popular in New Zealand?
In October 2026, Spring Spa had more branded searches than Chuan Spa among day spas and massage therapy in New Zealand. Spring Spa had about 2,900 branded searches, while Chuan Spa had 590. Spring Spa made up 7.9% of all day spas and massage therapy searches we track, and Chuan Spa accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about day spas and massage therapy, Chuan Spa appeared in all three answers and Spring Spa in none.
Who do people search for more?
Spring Spa, about 5 searches for every 1 for Chuan Spa
Who does AI mention more?
Chuan Spa, mentioned in every answer we collected
Who does AI recommend more?
Chuan Spa, the only one of the two named
Follow Chuan Spa vs Spring Spa and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top day spas and massage therapy in ChatGPT and Google AI Overviews
In three ChatGPT questions, Chuan Spa appeared in all three answers. Spring Spa did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Polynesian Spa3 of 3Named in 3 of 3 ChatGPT answers
Onsen Hot Pools3 of 3Named in 3 of 3 ChatGPT answers- Chuan Spa3 of 3Named in 3 of 3 ChatGPT answers
Body Sanctum1 of 3Named in 1 of 3 ChatGPT answers
Endota0 of 3Named in 0 of 3 ChatGPT answers- Spring Spa0 of 3Named in 0 of 3 ChatGPT answers
See every answer about day spas and massage therapy
3 answers
Asked ChatGPT
“Which day spa should I book in New Zealand?”
Asked ChatGPT
“What are the best day spas in New Zealand?”
Asked ChatGPT
“What's the best day spa in New Zealand for massage therapy?”
Searched Google, AI Overview
“day spas nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“massage therapy auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Chuan Spa or Spring Spa more popular in search?
This chart shows how often people search Google for Chuan Spa and Spring Spa by name. Each line represents a brand's share of searches for all six day spas and massage therapy we track, month by month, from searches in New Zealand.
Share of searches by month for Spring Spa, Chuan Spa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Polynesian Spa | Onsen Hot Pools | Endota | Spring Spa | Body Sanctum | Chuan Spa |
|---|---|---|---|---|---|---|
| Nov 2025 | 60.8% | 18.2% | 8.7% | 8.1% | 2.2% | 2% |
| Dec 2025 | 66.9% | 13.4% | 8.6% | 7.3% | 2.1% | 1.7% |
| Jan 2026 | 66.9% | 16.4% | 6.9% | 6% | 2.1% | 1.7% |
| Feb 2026 | 66.8% | 16.3% | 7.5% | 5.9% | 1.8% | 1.8% |
| Mar 2026 | 60.2% | 18% | 9.3% | 8% | 2.2% | 2.2% |
| Apr 2026 | 62.8% | 18.8% | 8% | 6.8% | 1.7% | 1.9% |
| May 2026 | 51.7% | 23.1% | 11.4% | 8.4% | 2.3% | 3% |
| Jun 2026 | 46.3% | 31% | 10.8% | 7.4% | 2.3% | 2.3% |
| Jul 2026 | 59.6% | 21.8% | 7.5% | 6.4% | 2.9% | 1.9% |
| Aug 2026 | 54.3% | 24.2% | 9.5% | 7.1% | 3.2% | 1.8% |
| Sep 2026 | 58.1% | 21.2% | 8.9% | 7.6% | 2.3% | 1.9% |
| Oct 2026 | 60.2% | 17.9% | 10% | 7.9% | 2.4% | 1.6% |
How has branded search for Chuan Spa and Spring Spa changed in New Zealand over the last 12 months?
3 findings
- Spring Spa was ahead of Chuan Spa in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Chuan Spa’s share of searches among day spas and massage therapy in New Zealand moved from 2% to 1.6%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending October 2026, Spring Spa’s share of searches among day spas and massage therapy in New Zealand moved from 8.1% to 7.9%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand day spas and massage therapy in October 2026?
2 changes
Spring Spa’s share of searches among day spas and massage therapy in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.9% in October 2026.
Estimated monthly branded searches for Chuan Spa in New Zealand fell 33% over 12 measured months, from 880 to 590 in October 2026.
How are Chuan Spa’s and Spring Spa’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chuan Spa’s and Spring Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chuan Spa
1 branded search term
- chuan spa
Spring Spa
1 branded search term
- springspa
Other head-to-heads among day spas and massage therapy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.