Day spas and massage therapy in New Zealand:Which are most popular?

Name: Day spas and massage therapy in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Polynesian Spa was the most searched day spas and massage therapy in New Zealand, accounting for 60.2% of all searches among the six brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Polynesian Spa, Onsen Hot Pools and Chuan Spa showed up in every answer. Onsen Hot Pools was recommended most often, coming first in two out of three responses.

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Top day spas and massage therapy in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Polynesian Spa, Onsen Hot Pools and Chuan Spa appeared every time. Onsen Hot Pools was recommended most often, coming first in two out of three answers. Chuan Spa was second, and Polynesian Spa was third. Endota, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Polynesian Spa	Named in 3 of 3 ChatGPT answers	3 of 3
Onsen Hot Pools	Named in 3 of 3 ChatGPT answers	3 of 3
Chuan Spa	Named in 3 of 3 ChatGPT answers	3 of 3
Body Sanctum	Named in 1 of 3 ChatGPT answers	1 of 3
Endota	Named in 0 of 3 ChatGPT answers	0 of 3
Spring Spa	Named in 0 of 3 ChatGPT answers	0 of 3

Polynesian Spa3 of 3Named in 3 of 3 ChatGPT answers
Onsen Hot Pools3 of 3Named in 3 of 3 ChatGPT answers
Chuan Spa3 of 3Named in 3 of 3 ChatGPT answers
Body Sanctum1 of 3Named in 1 of 3 ChatGPT answers
Endota0 of 3Named in 0 of 3 ChatGPT answers
Spring Spa0 of 3Named in 0 of 3 ChatGPT answers

See every answer about day spas and massage therapy

3 answers

Asked ChatGPT
“Which day spa should I book in New Zealand?”
Asked ChatGPT
“What are the best day spas in New Zealand?”
Asked ChatGPT
“What's the best day spa in New Zealand for massage therapy?”
Searched Google, AI Overview
“day spas nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“massage therapy auckland”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which day spas and massage therapy do people search for most?

This chart shows how often people search Google for each day spas and massage therapy by name. Each line represents a brand's share of searches for all six day spas and massage therapy we track, month by month, from searches in New Zealand.

Share of searches among day spas and massage therapy in New Zealand, by month

Month	Polynesian Spa	Onsen Hot Pools	Endota	Spring Spa	Body Sanctum	Chuan Spa
Nov 2025	60.8%	18.2%	8.7%	8.1%	2.2%	2%
Dec 2025	66.9%	13.4%	8.6%	7.3%	2.1%	1.7%
Jan 2026	66.9%	16.4%	6.9%	6%	2.1%	1.7%
Feb 2026	66.8%	16.3%	7.5%	5.9%	1.8%	1.8%
Mar 2026	60.2%	18%	9.3%	8%	2.2%	2.2%
Apr 2026	62.8%	18.8%	8%	6.8%	1.7%	1.9%
May 2026	51.7%	23.1%	11.4%	8.4%	2.3%	3%
Jun 2026	46.3%	31%	10.8%	7.4%	2.3%	2.3%
Jul 2026	59.6%	21.8%	7.5%	6.4%	2.9%	1.9%
Aug 2026	54.3%	24.2%	9.5%	7.1%	3.2%	1.8%
Sep 2026	58.1%	21.2%	8.9%	7.6%	2.3%	1.9%
Oct 2026	60.2%	17.9%	10%	7.9%	2.4%	1.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Polynesian Spa	60.2%	22.2K	0%	+2.1 points
2, held 2nd	Onsen Hot Pools	17.9%	6.6K	-18.5%	-3.3 points
3, held 3rd	Endota	10%	3.7K	+8.8%	+1.1 points
4, held 4th	Spring Spa	7.9%	2.9K	0%	+0.3 points
5, held 5th	Body Sanctum	2.4%	880	0%	+0.1 points
6, held 6th	Chuan Spa	1.6%	590	-18.1%	-0.3 points

1.Polynesian Spa
60.2%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.1 points.
2.Onsen Hot Pools
17.9%
Held 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -3.3 points.
3.Endota
10%
Held 3rd. 3.7K estimated branded searches, +8.8% vs prior month. Share +1.1 points.
4.Spring Spa
7.9%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.Body Sanctum
2.4%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Chuan Spa
1.6%
Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Which brand is most popular in search among day spas and massage therapy in New Zealand?

6 brands

In October 2026, Polynesian Spa was the most searched among day spas and massage therapy in New Zealand, with an estimated 22.2K branded searches, 60.2% of all searches for the six tracked by the Brandwave Brand Demand Index. Onsen Hot Pools is in 2nd place, 42.3 percentage points behind at 17.9%.

New Zealand day spas and massage therapy, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Polynesian Spa	60.8% → 60.2%	66.9%Dec 2025	46.3%Jun 2026	1st
Onsen Hot Pools	18.2% → 17.9%	31%Jun 2026	13.4%Dec 2025	2nd
Endota	8.7% → 10%	11.4%May 2026	6.9%Jan 2026	3rd
Spring Spa	8.1% → 7.9%	8.4%May 2026	5.9%Feb 2026	4th
Body Sanctum	2.2% → 2.4%	3.2%Aug 2026	1.7%Apr 2026	5th
Chuan Spa	2% → 1.6%	3%May 2026	1.6%Oct 2026	6th

Each finding as a sentence

Across the 12 months ending October 2026, Polynesian Spa’s share of searches among day spas and massage therapy in New Zealand decreased from 60.8% to 60.2%.
Across the 12 months ending October 2026, Endota’s share of searches among day spas and massage therapy in New Zealand increased from 8.7% to 10%.
Across the 12 months ending October 2026, Polynesian Spa’s share of searches among day spas and massage therapy in New Zealand peaked at 66.9% in December 2025 and was lowest at 46.3% in June 2026.
Across the 12 months ending October 2026, Onsen Hot Pools’ share of searches among day spas and massage therapy in New Zealand peaked at 31% in June 2026 and was lowest at 13.4% in December 2025.
Across the 12 months ending October 2026, Endota’s share of searches among day spas and massage therapy in New Zealand peaked at 11.4% in May 2026 and was lowest at 6.9% in January 2026.
Across the 12 months ending October 2026, Spring Spa’s share of searches among day spas and massage therapy in New Zealand peaked at 8.4% in May 2026 and was lowest at 5.9% in February 2026.
Across the 12 months ending October 2026, Body Sanctum’s share of searches among day spas and massage therapy in New Zealand peaked at 3.2% in August 2026 and was lowest at 1.7% in April 2026.
Across the 12 months ending October 2026, Chuan Spa’s share of searches among day spas and massage therapy in New Zealand peaked at 3% in May 2026 and was lowest at 1.6% in October 2026.
Across the 12 months ending October 2026, Onsen Hot Pools, Spring Spa, Body Sanctum and Chuan Spa held steady: their share of searches among day spas and massage therapy in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand day spas and massage therapy in October 2026?

6 changes

In October 2026, Polynesian Spa gained share of searches among day spas and massage therapy in New Zealand, from 58.1% to 60.2%.
In October 2026, Endota gained share of searches among day spas and massage therapy in New Zealand, from 8.9% to 10%.
In October 2026, Onsen Hot Pools lost share of searches among day spas and massage therapy in New Zealand, from 21.2% to 17.9%.
Spring Spa’s share of searches among day spas and massage therapy in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.9% in October 2026.
Estimated monthly branded searches for Chuan Spa in New Zealand fell 33% over 12 measured months, from 880 to 590 in October 2026.
Estimated monthly branded searches for Body Sanctum in New Zealand fell 12% over 12 measured months, from 1K to 880 in October 2026.

How are branded searches counted for day spas and massage therapy?

7 search terms

Each brand's share of searches among day spas and massage therapy comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.