Body Sanctum vs Polynesian Spa:Which is more popular in New Zealand?
In October 2026, Polynesian Spa had more branded searches than Body Sanctum among day spas and massage therapy in New Zealand. Polynesian Spa had about 22,200 branded searches, while Body Sanctum had 880. Polynesian Spa made up 60.2% of all day spas and massage therapy searches we track, and Body Sanctum accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about day spas and massage therapy, Polynesian Spa appeared in all three answers and Body Sanctum in one. Polynesian Spa was mentioned before Body Sanctum in two out of three answers.
Who do people search for more?
Polynesian Spa, about 25 searches for every 1 for Body Sanctum
Who does AI mention more?
Polynesian Spa, mentioned in every answer we collected
Who does AI recommend more?
Polynesian Spa, named ahead of Body Sanctum in 2 of 3 answers
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Top day spas and massage therapy in ChatGPT and Google AI Overviews
In three ChatGPT questions, Polynesian Spa appeared in all three answers. Body Sanctum was mentioned in one out of three: in one of the three ChatGPT answers. Polynesian Spa was listed before Body Sanctum in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Polynesian Spa3 of 3Named in 3 of 3 ChatGPT answers
Onsen Hot Pools3 of 3Named in 3 of 3 ChatGPT answers
Chuan Spa3 of 3Named in 3 of 3 ChatGPT answers
Body Sanctum1 of 3Named in 1 of 3 ChatGPT answers
Endota0 of 3Named in 0 of 3 ChatGPT answers
Spring Spa0 of 3Named in 0 of 3 ChatGPT answers
See every answer about day spas and massage therapy
3 answers
Asked ChatGPT
“Which day spa should I book in New Zealand?”
Asked ChatGPT
“What are the best day spas in New Zealand?”
Asked ChatGPT
“What's the best day spa in New Zealand for massage therapy?”
Searched Google, AI Overview
“day spas nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“massage therapy auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Body Sanctum or Polynesian Spa more popular in search?
This chart shows how often people search Google for Body Sanctum and Polynesian Spa by name. Each line represents a brand's share of searches for all six day spas and massage therapy we track, month by month, from searches in New Zealand.
Share of searches by month for Polynesian Spa, Body Sanctum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Polynesian Spa | Onsen Hot Pools | Endota | Spring Spa | Body Sanctum | Chuan Spa |
|---|---|---|---|---|---|---|
| Nov 2025 | 60.8% | 18.2% | 8.7% | 8.1% | 2.2% | 2% |
| Dec 2025 | 66.9% | 13.4% | 8.6% | 7.3% | 2.1% | 1.7% |
| Jan 2026 | 66.9% | 16.4% | 6.9% | 6% | 2.1% | 1.7% |
| Feb 2026 | 66.8% | 16.3% | 7.5% | 5.9% | 1.8% | 1.8% |
| Mar 2026 | 60.2% | 18% | 9.3% | 8% | 2.2% | 2.2% |
| Apr 2026 | 62.8% | 18.8% | 8% | 6.8% | 1.7% | 1.9% |
| May 2026 | 51.7% | 23.1% | 11.4% | 8.4% | 2.3% | 3% |
| Jun 2026 | 46.3% | 31% | 10.8% | 7.4% | 2.3% | 2.3% |
| Jul 2026 | 59.6% | 21.8% | 7.5% | 6.4% | 2.9% | 1.9% |
| Aug 2026 | 54.3% | 24.2% | 9.5% | 7.1% | 3.2% | 1.8% |
| Sep 2026 | 58.1% | 21.2% | 8.9% | 7.6% | 2.3% | 1.9% |
| Oct 2026 | 60.2% | 17.9% | 10% | 7.9% | 2.4% | 1.6% |
How has branded search for Body Sanctum and Polynesian Spa changed in New Zealand over the last 12 months?
3 findings
- Polynesian Spa was ahead of Body Sanctum in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Body Sanctum’s share of searches among day spas and massage therapy in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending October 2026, Polynesian Spa’s share of searches among day spas and massage therapy in New Zealand moved from 60.8% to 60.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for New Zealand day spas and massage therapy in October 2026?
2 changes
In October 2026, Polynesian Spa gained share of searches among day spas and massage therapy in New Zealand, from 58.1% to 60.2%.
Estimated monthly branded searches for Body Sanctum in New Zealand fell 12% over 12 measured months, from 1K to 880 in October 2026.
How are Body Sanctum’s and Polynesian Spa’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Body Sanctum’s and Polynesian Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Body Sanctum
1 branded search term
- body sanctum
Polynesian Spa
1 branded search term
- polynesian spa
Other head-to-heads among day spas and massage therapy
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