Body Sanctum vs Onsen Hot Pools:Which is more popular in New Zealand?
In October 2026, Onsen Hot Pools had more branded searches than Body Sanctum among day spas and massage therapy in New Zealand. Onsen Hot Pools had about 6,600 branded searches, while Body Sanctum had 880. Onsen Hot Pools made up 17.9% of all day spas and massage therapy searches we track, and Body Sanctum accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about day spas and massage therapy, Onsen Hot Pools appeared in all three answers and Body Sanctum in one. Onsen Hot Pools was mentioned before Body Sanctum in two out of three answers.
Who do people search for more?
Onsen Hot Pools, about 8 searches for every 1 for Body Sanctum
Who does AI mention more?
Onsen Hot Pools, mentioned in every answer we collected
Who does AI recommend more?
Onsen Hot Pools, named ahead of Body Sanctum in 2 of 3 answers
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Top day spas and massage therapy in ChatGPT and Google AI Overviews
In three ChatGPT questions, Onsen Hot Pools appeared in all three answers. Body Sanctum was mentioned in one out of three: in one of the three ChatGPT answers. Onsen Hot Pools was listed before Body Sanctum in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Polynesian Spa3 of 3Named in 3 of 3 ChatGPT answers- Onsen Hot Pools3 of 3Named in 3 of 3 ChatGPT answers
Chuan Spa3 of 3Named in 3 of 3 ChatGPT answers
Body Sanctum1 of 3Named in 1 of 3 ChatGPT answers
Endota0 of 3Named in 0 of 3 ChatGPT answers
Spring Spa0 of 3Named in 0 of 3 ChatGPT answers
See every answer about day spas and massage therapy
3 answers
Asked ChatGPT
“Which day spa should I book in New Zealand?”
Asked ChatGPT
“What are the best day spas in New Zealand?”
Asked ChatGPT
“What's the best day spa in New Zealand for massage therapy?”
Searched Google, AI Overview
“day spas nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“massage therapy auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Body Sanctum or Onsen Hot Pools more popular in search?
This chart shows how often people search Google for Body Sanctum and Onsen Hot Pools by name. Each line represents a brand's share of searches for all six day spas and massage therapy we track, month by month, from searches in New Zealand.
Share of searches by month for Onsen Hot Pools, Body Sanctum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Polynesian Spa | Onsen Hot Pools | Endota | Spring Spa | Body Sanctum | Chuan Spa |
|---|---|---|---|---|---|---|
| Nov 2025 | 60.8% | 18.2% | 8.7% | 8.1% | 2.2% | 2% |
| Dec 2025 | 66.9% | 13.4% | 8.6% | 7.3% | 2.1% | 1.7% |
| Jan 2026 | 66.9% | 16.4% | 6.9% | 6% | 2.1% | 1.7% |
| Feb 2026 | 66.8% | 16.3% | 7.5% | 5.9% | 1.8% | 1.8% |
| Mar 2026 | 60.2% | 18% | 9.3% | 8% | 2.2% | 2.2% |
| Apr 2026 | 62.8% | 18.8% | 8% | 6.8% | 1.7% | 1.9% |
| May 2026 | 51.7% | 23.1% | 11.4% | 8.4% | 2.3% | 3% |
| Jun 2026 | 46.3% | 31% | 10.8% | 7.4% | 2.3% | 2.3% |
| Jul 2026 | 59.6% | 21.8% | 7.5% | 6.4% | 2.9% | 1.9% |
| Aug 2026 | 54.3% | 24.2% | 9.5% | 7.1% | 3.2% | 1.8% |
| Sep 2026 | 58.1% | 21.2% | 8.9% | 7.6% | 2.3% | 1.9% |
| Oct 2026 | 60.2% | 17.9% | 10% | 7.9% | 2.4% | 1.6% |
How has branded search for Body Sanctum and Onsen Hot Pools changed in New Zealand over the last 12 months?
3 findings
- Onsen Hot Pools was ahead of Body Sanctum in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Body Sanctum’s share of searches among day spas and massage therapy in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending October 2026, Onsen Hot Pools’ share of searches among day spas and massage therapy in New Zealand moved from 18.2% to 17.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for New Zealand day spas and massage therapy in October 2026?
2 changes
In October 2026, Onsen Hot Pools lost share of searches among day spas and massage therapy in New Zealand, from 21.2% to 17.9%.
Estimated monthly branded searches for Body Sanctum in New Zealand fell 12% over 12 measured months, from 1K to 880 in October 2026.
How are Body Sanctum’s and Onsen Hot Pools’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Body Sanctum’s and Onsen Hot Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Body Sanctum
1 branded search term
- body sanctum
Onsen Hot Pools
1 branded search term
- onsen hot pools
Other head-to-heads among day spas and massage therapy
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