Endota vs Spring Spa:Which is more popular in New Zealand?
In October 2026, Endota had more branded searches than Spring Spa among day spas and massage therapy in New Zealand. Endota had about 3,700 branded searches, while Spring Spa had 2,900. Endota made up 10% of all day spas and massage therapy searches we track, and Spring Spa accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about day spas and massage therapy, neither Endota nor Spring Spa appeared in any of the three answers.
Who do people search for more?
Endota, about 28% more searches than Spring Spa
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top day spas and massage therapy in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Endota nor Spring Spa showed up in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Polynesian Spa3 of 3Named in 3 of 3 ChatGPT answers
Onsen Hot Pools3 of 3Named in 3 of 3 ChatGPT answers
Chuan Spa3 of 3Named in 3 of 3 ChatGPT answers
Body Sanctum1 of 3Named in 1 of 3 ChatGPT answers- Endota0 of 3Named in 0 of 3 ChatGPT answers
Spring Spa0 of 3Named in 0 of 3 ChatGPT answers
See every answer about day spas and massage therapy
3 answers
Asked ChatGPT
“Which day spa should I book in New Zealand?”
Asked ChatGPT
“What are the best day spas in New Zealand?”
Asked ChatGPT
“What's the best day spa in New Zealand for massage therapy?”
Searched Google, AI Overview
“day spas nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“massage therapy auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Endota or Spring Spa more popular in search?
This chart shows how often people search Google for Endota and Spring Spa by name. Each line represents a brand's share of searches for all six day spas and massage therapy we track, month by month, from searches in New Zealand.
Share of searches by month for Endota, Spring Spa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Polynesian Spa | Onsen Hot Pools | Endota | Spring Spa | Body Sanctum | Chuan Spa |
|---|---|---|---|---|---|---|
| Nov 2025 | 60.8% | 18.2% | 8.7% | 8.1% | 2.2% | 2% |
| Dec 2025 | 66.9% | 13.4% | 8.6% | 7.3% | 2.1% | 1.7% |
| Jan 2026 | 66.9% | 16.4% | 6.9% | 6% | 2.1% | 1.7% |
| Feb 2026 | 66.8% | 16.3% | 7.5% | 5.9% | 1.8% | 1.8% |
| Mar 2026 | 60.2% | 18% | 9.3% | 8% | 2.2% | 2.2% |
| Apr 2026 | 62.8% | 18.8% | 8% | 6.8% | 1.7% | 1.9% |
| May 2026 | 51.7% | 23.1% | 11.4% | 8.4% | 2.3% | 3% |
| Jun 2026 | 46.3% | 31% | 10.8% | 7.4% | 2.3% | 2.3% |
| Jul 2026 | 59.6% | 21.8% | 7.5% | 6.4% | 2.9% | 1.9% |
| Aug 2026 | 54.3% | 24.2% | 9.5% | 7.1% | 3.2% | 1.8% |
| Sep 2026 | 58.1% | 21.2% | 8.9% | 7.6% | 2.3% | 1.9% |
| Oct 2026 | 60.2% | 17.9% | 10% | 7.9% | 2.4% | 1.6% |
How has branded search for Endota and Spring Spa changed in New Zealand over the last 12 months?
3 findings
- Endota was ahead of Spring Spa in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Endota’s share of searches among day spas and massage therapy in New Zealand moved from 8.7% to 10%, and its estimated monthly branded searches moved from 3.9K to 3.7K.
- Across the 12 months ending October 2026, Spring Spa’s share of searches among day spas and massage therapy in New Zealand moved from 8.1% to 7.9%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand day spas and massage therapy in October 2026?
2 changes
In October 2026, Endota gained share of searches among day spas and massage therapy in New Zealand, from 8.9% to 10%.
Spring Spa’s share of searches among day spas and massage therapy in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.9% in October 2026.
How are Endota’s and Spring Spa’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Endota’s and Spring Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Endota
2 branded search terms
- endota
- endota spa
Spring Spa
1 branded search term
- springspa
Other head-to-heads among day spas and massage therapy
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