Brandwave

Maruia Hot Springs vs Onsen Hot Pools:Which is more popular in New Zealand?

In October 2026, Maruia Hot Springs and Onsen Hot Pools were level in searches among hot pools in New Zealand, with an estimated 8.3K versus 8.6K branded searches, at 11.8% and 12.2% of the total. When we asked ChatGPT and Google AI Overviews about hot pools, Onsen Hot Pools appeared in all four answers and Maruia Hot Springs in three. Onsen Hot Pools was mentioned before Maruia Hot Springs in every answer.

Among hot pools in New Zealand in October 2026

Who do people search for more?

Onsen Hot Pools and Maruia Hot Springs are searched for about as often as each other.

Onsen Hot Pools 8.6K searchesMaruia Hot Springs 8.3K searches

Who does AI mention more?

Onsen Hot Pools, mentioned in every answer we collected

Onsen Hot Pools in 4 of 4Maruia Hot Springs in 3 of 4

Who does AI recommend more?

Onsen Hot Pools, named ahead of Maruia Hot Springs in every answer

Onsen Hot Pools first in 3Maruia Hot Springs never first

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Top hot pools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Onsen Hot Pools appeared in all four answers. Maruia Hot Springs was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Onsen Hot Pools was listed before Maruia Hot Springs in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Onsen Hot Pools1st
  2. Polynesian Spa2nd
  3. Tekapo Springs3rd
  4. Hanmer Springs Thermal Pools4th
  5. Maruia Hot Springs5th
  6. Waikite Valley Thermal Pools6th
  7. Wairakei Terraces–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Onsen Hot Pools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tekapo Springs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Polynesian Spa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hanmer Springs Thermal Pools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Maruia Hot Springs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Waikite Valley Thermal Pools2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wairakei Terraces0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hot pools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Maruia Hot Springs or Onsen Hot Pools more popular in search?

This chart shows how often people search Google for Maruia Hot Springs and Onsen Hot Pools by name. Each line represents a brand's share of searches for all seven hot pool brands we track, month by month, from searches in New Zealand.

Maruia Hot Springs and Onsen Hot Pools among hot pools in New Zealand, by month

Share of searches by month for Onsen Hot Pools, Maruia Hot Springs. The figures are in the table below the chart.

View monthly share of searches table
MonthPolynesian SpaWaikite Valley Thermal PoolsOnsen Hot PoolsHanmer Springs Thermal PoolsMaruia Hot SpringsWairakei TerracesTekapo Springs
Nov 202534.1%13.9%12.3%11.5%12.4%8.5%7.3%
Dec 202536.5%14.3%8.8%12.5%12.5%9.2%6.3%
Jan 202633%13%10.2%13%13.8%10%7%
Feb 202637%11.9%10.9%11.9%12.7%9.2%6.4%
Mar 202630%15.1%11.4%12.6%15.4%9.2%6.4%
Apr 202632.4%15.7%12.3%11.9%11.9%10%5.7%
May 202628.8%14%16.2%10.4%13.8%10.9%6%
Jun 202624.4%11.8%20.5%10.3%14.2%11.2%7.5%
Jul 202627.7%16.1%13.4%9.6%13.2%12.8%7.2%
Aug 202628.7%11.7%16.3%11.4%11.4%13.2%7.3%
Sep 202630.3%15.4%14.2%11.1%11.1%11.5%6.3%
Oct 202632.2%16.3%12.2%11.8%11.8%10.2%5.6%

How has branded search for Maruia Hot Springs and Onsen Hot Pools changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Onsen Hot Pools took it in April 2026.
  • Across the 12 months ending October 2026, Maruia Hot Springs’ share of searches among hot pools in New Zealand moved from 12.4% to 11.8%, and its estimated monthly branded searches moved from 10.2K to 8.3K.
  • Across the 12 months ending October 2026, Onsen Hot Pools’ share of searches among hot pools in New Zealand moved from 12.3% to 12.2%, and its estimated monthly branded searches moved from 10.1K to 8.6K.

How did search popularity change for New Zealand hot pools in October 2026?

2 changes

  1. In October 2026, Maruia Hot Springs overtook Wairakei Terraces to rank 5th among hot pools in New Zealand, with 11.8% of the searches.

  2. In October 2026, Onsen Hot Pools lost share of searches among hot pools in New Zealand, from 14.2% to 12.2%.

How are Maruia Hot Springs’ and Onsen Hot Pools’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Maruia Hot Springs’ and Onsen Hot Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maruia Hot Springs

2 branded search terms

  • maruia hot springs
  • maruia springs

Onsen Hot Pools

4 branded search terms

  • onsen hot pools
  • onsen hot pools photos
  • onsen queenstown
  • onsenhotpools

How the Brand Demand Index is measured

Other head-to-heads among hot pools

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