Brandwave

How popular isMaruia Hot Springs?

In October 2026, people searched for Maruia Hot Springs by name about 8,300 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 11.8% of all New Zealand hot pool searches, placing Maruia Hot Springs fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hot pools, Maruia Hot Springs appeared in three of the four answers and was the fifth most recommended of the seven.

Search and AI answers in October 2026

Maruia Hot Springs is the fifth most searched of 7 competitors and the fifth most recommended in the AI answers we collected.

  1. Polynesian SpaShare of searches 32.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Waikite Valley Thermal PoolsShare of searches 16.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  3. Onsen Hot PoolsShare of searches 12.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Hanmer Springs Thermal PoolsShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. Maruia Hot SpringsShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

+2 more

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Top hot pools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Maruia Hot Springs was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Maruia Hot Springs is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Onsen Hot Pools1st
  2. Polynesian Spa2nd
  3. Tekapo Springs3rd
  4. Hanmer Springs Thermal Pools4th
  5. Maruia Hot Springs5th
  6. Waikite Valley Thermal Pools6th
  7. Wairakei Terraces–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Onsen Hot Pools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tekapo Springs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Polynesian Spa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hanmer Springs Thermal Pools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Maruia Hot Springs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Waikite Valley Thermal Pools2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wairakei Terraces0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hot pools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Maruia Hot Springs compared with other New Zealand hot pools?

Maruia Hot Springs against hot pools in New Zealand, by month

Share of searches by month for Polynesian Spa, Waikite Valley Thermal Pools, Onsen Hot Pools, Hanmer Springs Thermal Pools, Maruia Hot Springs, Wairakei Terraces, Tekapo Springs. The figures are in the table below the chart.

View monthly share of searches table
MonthPolynesian SpaWaikite Valley Thermal PoolsOnsen Hot PoolsHanmer Springs Thermal PoolsMaruia Hot SpringsWairakei TerracesTekapo Springs
Nov 202534.1%13.9%12.3%11.5%12.4%8.5%7.3%
Dec 202536.5%14.3%8.8%12.5%12.5%9.2%6.3%
Jan 202633%13%10.2%13%13.8%10%7%
Feb 202637%11.9%10.9%11.9%12.7%9.2%6.4%
Mar 202630%15.1%11.4%12.6%15.4%9.2%6.4%
Apr 202632.4%15.7%12.3%11.9%11.9%10%5.7%
May 202628.8%14%16.2%10.4%13.8%10.9%6%
Jun 202624.4%11.8%20.5%10.3%14.2%11.2%7.5%
Jul 202627.7%16.1%13.4%9.6%13.2%12.8%7.2%
Aug 202628.7%11.7%16.3%11.4%11.4%13.2%7.3%
Sep 202630.3%15.4%14.2%11.1%11.1%11.5%6.3%
Oct 202632.2%16.3%12.2%11.8%11.8%10.2%5.6%

  1. 1.Polynesian Spa

    32.2%

    Held 1st. 22.7K estimated branded searches, +0.35% vs prior month. Share +1.9 points.

  2. 2.Waikite Valley Thermal Pools

    16.3%

    Held 2nd. 11.5K estimated branded searches, +0.09% vs prior month. Share +0.9 points.

  3. 3.Onsen Hot Pools

    12.2%

    Held 3rd. 8.6K estimated branded searches, -18.7% vs prior month. Share -2 points.

  4. 4.Hanmer Springs Thermal Pools

    11.8%

    Moved from 5th to 4th. 8.3K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Maruia Hot Springs

    11.8%

    Moved from 6th to 5th. 8.3K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Wairakei Terraces

    10.2%

    Moved from 4th to 6th. 7.2K estimated branded searches, -16.4% vs prior month. Share -1.3 points.

  7. 7.Tekapo Springs

    5.6%

    Held 7th. 3.9K estimated branded searches, -16.7% vs prior month. Share -0.8 points.

Compare popularity between Maruia Hot Springs and its closest rivals

Every comparison with Maruia Hot Springs

6 comparisons

How has branded search demand for Maruia Hot Springs changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Maruia Hot Springs in New Zealand fell from 10.2K to 8.3K.
  • Across the 12 months ending October 2026, Maruia Hot Springs’ share of searches among hot pools in New Zealand decreased from 12.4% to 11.8%.
  • Across the 12 months ending October 2026, Maruia Hot Springs’ share of searches among hot pools in New Zealand peaked at 15.4% in March 2026 and was lowest at 11.1% in September 2026.
  • Across the 12 months ending October 2026, Maruia Hot Springs fell from 3rd to 5th among hot pools in New Zealand.

How did search popularity change for New Zealand hot pools in October 2026?

6 changes

  1. In October 2026, Hanmer Springs Thermal Pools overtook Wairakei Terraces to rank 4th among hot pools in New Zealand, with 11.8% of the searches.

  2. In October 2026, Maruia Hot Springs overtook Wairakei Terraces to rank 5th among hot pools in New Zealand, with 11.8% of the searches.

  3. In October 2026, Polynesian Spa gained share of searches among hot pools in New Zealand, from 30.3% to 32.2%.

  4. In October 2026, Waikite Valley Thermal Pools gained share of searches among hot pools in New Zealand, from 15.4% to 16.3%.

  5. In October 2026, Onsen Hot Pools lost share of searches among hot pools in New Zealand, from 14.2% to 12.2%.

  6. In October 2026, Wairakei Terraces lost share of searches among hot pools in New Zealand, from 11.5% to 10.2%.

How are Maruia Hot Springs’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Maruia Hot Springs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • maruia hot springs
  • maruia springs

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How the Brand Demand Index is measured

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