Brandwave

Maruia Hot Springs vs Polynesian Spa:Which is more popular in New Zealand?

In October 2026, Polynesian Spa had more branded searches than Maruia Hot Springs among hot pools in New Zealand. Polynesian Spa had about 22,700 branded searches, while Maruia Hot Springs had 8,300. Polynesian Spa made up 32.2% of all hot pool searches we track, and Maruia Hot Springs accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about hot pools, Maruia Hot Springs and Polynesian Spa each appeared in three of the four answers. Polynesian Spa was mentioned before Maruia Hot Springs in every answer that named either.

Among hot pools in New Zealand in October 2026

Who do people search for more?

Polynesian Spa, about 3 searches for every 1 for Maruia Hot Springs

Polynesian Spa 22.7K searchesMaruia Hot Springs 8.3K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Maruia Hot Springs in 3 of 4Polynesian Spa in 3 of 4

Who does AI recommend more?

Polynesian Spa, named ahead of Maruia Hot Springs in 2 of 2 answers

Polynesian Spa first in 2Maruia Hot Springs never first

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Top hot pools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Maruia Hot Springs and Polynesian Spa were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Polynesian Spa was listed before Maruia Hot Springs in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Onsen Hot Pools1st
  2. Polynesian Spa2nd
  3. Tekapo Springs3rd
  4. Hanmer Springs Thermal Pools4th
  5. Maruia Hot Springs5th
  6. Waikite Valley Thermal Pools6th
  7. Wairakei Terraces–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Onsen Hot Pools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tekapo Springs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Polynesian Spa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hanmer Springs Thermal Pools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Maruia Hot Springs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Waikite Valley Thermal Pools2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wairakei Terraces0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hot pools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Maruia Hot Springs or Polynesian Spa more popular in search?

This chart shows how often people search Google for Maruia Hot Springs and Polynesian Spa by name. Each line represents a brand's share of searches for all seven hot pool brands we track, month by month, from searches in New Zealand.

Maruia Hot Springs and Polynesian Spa among hot pools in New Zealand, by month

Share of searches by month for Polynesian Spa, Maruia Hot Springs. The figures are in the table below the chart.

View monthly share of searches table
MonthPolynesian SpaWaikite Valley Thermal PoolsOnsen Hot PoolsHanmer Springs Thermal PoolsMaruia Hot SpringsWairakei TerracesTekapo Springs
Nov 202534.1%13.9%12.3%11.5%12.4%8.5%7.3%
Dec 202536.5%14.3%8.8%12.5%12.5%9.2%6.3%
Jan 202633%13%10.2%13%13.8%10%7%
Feb 202637%11.9%10.9%11.9%12.7%9.2%6.4%
Mar 202630%15.1%11.4%12.6%15.4%9.2%6.4%
Apr 202632.4%15.7%12.3%11.9%11.9%10%5.7%
May 202628.8%14%16.2%10.4%13.8%10.9%6%
Jun 202624.4%11.8%20.5%10.3%14.2%11.2%7.5%
Jul 202627.7%16.1%13.4%9.6%13.2%12.8%7.2%
Aug 202628.7%11.7%16.3%11.4%11.4%13.2%7.3%
Sep 202630.3%15.4%14.2%11.1%11.1%11.5%6.3%
Oct 202632.2%16.3%12.2%11.8%11.8%10.2%5.6%

How has branded search for Maruia Hot Springs and Polynesian Spa changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hot pools in October 2026?

2 changes

  1. In October 2026, Maruia Hot Springs overtook Wairakei Terraces to rank 5th among hot pools in New Zealand, with 11.8% of the searches.

  2. In October 2026, Polynesian Spa gained share of searches among hot pools in New Zealand, from 30.3% to 32.2%.

How are Maruia Hot Springs’ and Polynesian Spa’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Maruia Hot Springs’ and Polynesian Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maruia Hot Springs

2 branded search terms

  • maruia hot springs
  • maruia springs

Polynesian Spa

8 branded search terms

  • bookme polynesian spa
  • polynesian spa
  • polynesian spa bookme
  • polynesian spa hours
  • polynesian spa massage
  • polynesian spa tickets
  • polynesianspa
  • the polynesian spa

How the Brand Demand Index is measured

Other head-to-heads among hot pools

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