Brandwave

Maruia Hot Springs vs Waikite Valley Thermal Pools:Which is more popular in New Zealand?

In October 2026, Waikite Valley Thermal Pools had more branded searches than Maruia Hot Springs among hot pools in New Zealand. Waikite Valley Thermal Pools had about 11,500 branded searches, while Maruia Hot Springs had 8,300. Waikite Valley Thermal Pools made up 16.3% of all hot pool searches we track, and Maruia Hot Springs accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about hot pools, Maruia Hot Springs appeared in three of the four answers and Waikite Valley Thermal Pools in two. Maruia Hot Springs and Waikite Valley Thermal Pools were each mentioned first in one of the two answers that named either.

Among hot pools in New Zealand in October 2026

Who do people search for more?

Waikite Valley Thermal Pools, about 38% more searches than Maruia Hot Springs

Waikite Valley Thermal Pools 11.5K searchesMaruia Hot Springs 8.3K searches

Who does AI mention more?

Maruia Hot Springs, mentioned in 3 of 4 answers, Waikite Valley Thermal Pools in 2

Maruia Hot Springs in 3 of 4Waikite Valley Thermal Pools in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Maruia Hot Springs first in 1Waikite Valley Thermal Pools first in 1

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Top hot pools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Maruia Hot Springs was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Waikite Valley Thermal Pools was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Maruia Hot Springs and Waikite Valley Thermal Pools were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Onsen Hot Pools1st
  2. Polynesian Spa2nd
  3. Tekapo Springs3rd
  4. Hanmer Springs Thermal Pools4th
  5. Maruia Hot Springs5th
  6. Waikite Valley Thermal Pools6th
  7. Wairakei Terraces–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Onsen Hot Pools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tekapo Springs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Polynesian Spa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hanmer Springs Thermal Pools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Maruia Hot Springs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Waikite Valley Thermal Pools2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wairakei Terraces0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hot pools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Maruia Hot Springs or Waikite Valley Thermal Pools more popular in search?

This chart shows how often people search Google for Maruia Hot Springs and Waikite Valley Thermal Pools by name. Each line represents a brand's share of searches for all seven hot pool brands we track, month by month, from searches in New Zealand.

Maruia Hot Springs and Waikite Valley Thermal Pools among hot pools in New Zealand, by month

Share of searches by month for Waikite Valley Thermal Pools, Maruia Hot Springs. The figures are in the table below the chart.

View monthly share of searches table
MonthPolynesian SpaWaikite Valley Thermal PoolsOnsen Hot PoolsHanmer Springs Thermal PoolsMaruia Hot SpringsWairakei TerracesTekapo Springs
Nov 202534.1%13.9%12.3%11.5%12.4%8.5%7.3%
Dec 202536.5%14.3%8.8%12.5%12.5%9.2%6.3%
Jan 202633%13%10.2%13%13.8%10%7%
Feb 202637%11.9%10.9%11.9%12.7%9.2%6.4%
Mar 202630%15.1%11.4%12.6%15.4%9.2%6.4%
Apr 202632.4%15.7%12.3%11.9%11.9%10%5.7%
May 202628.8%14%16.2%10.4%13.8%10.9%6%
Jun 202624.4%11.8%20.5%10.3%14.2%11.2%7.5%
Jul 202627.7%16.1%13.4%9.6%13.2%12.8%7.2%
Aug 202628.7%11.7%16.3%11.4%11.4%13.2%7.3%
Sep 202630.3%15.4%14.2%11.1%11.1%11.5%6.3%
Oct 202632.2%16.3%12.2%11.8%11.8%10.2%5.6%

How has branded search for Maruia Hot Springs and Waikite Valley Thermal Pools changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hot pools in October 2026?

2 changes

  1. In October 2026, Maruia Hot Springs overtook Wairakei Terraces to rank 5th among hot pools in New Zealand, with 11.8% of the searches.

  2. In October 2026, Waikite Valley Thermal Pools gained share of searches among hot pools in New Zealand, from 15.4% to 16.3%.

How are Maruia Hot Springs’ and Waikite Valley Thermal Pools’ branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Maruia Hot Springs’ and Waikite Valley Thermal Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maruia Hot Springs

2 branded search terms

  • maruia hot springs
  • maruia springs

Waikite Valley Thermal Pools

8 branded search terms

  • waikite valley
  • waikite valley accommodation
  • waikite valley camping
  • waikite valley hot pools
  • waikite valley hot springs
  • waikite valley lodge
  • waikite valley pool
  • waikite valley road

How the Brand Demand Index is measured

Other head-to-heads among hot pools

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