Brandwave

Hanmer Springs Thermal Pools vs Maruia Hot Springs:Which is more popular in New Zealand?

In October 2026, Hanmer Springs Thermal Pools and Maruia Hot Springs were level in searches among hot pools in New Zealand, with an estimated 8.3K branded searches each, at 11.8% of the total each. When we asked ChatGPT and Google AI Overviews about hot pools, Hanmer Springs Thermal Pools and Maruia Hot Springs each appeared in three of the four answers. Hanmer Springs Thermal Pools was mentioned before Maruia Hot Springs in two out of three answers.

Among hot pools in New Zealand in October 2026

Who do people search for more?

Hanmer Springs Thermal Pools and Maruia Hot Springs are searched for about as often as each other.

Hanmer Springs Thermal Pools 8.3K searchesMaruia Hot Springs 8.3K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Hanmer Springs Thermal Pools in 3 of 4Maruia Hot Springs in 3 of 4

Who does AI recommend more?

Hanmer Springs Thermal Pools, named ahead of Maruia Hot Springs in 2 of 3 answers

Hanmer Springs Thermal Pools first in 2Maruia Hot Springs first in 1

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Top hot pools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hanmer Springs Thermal Pools and Maruia Hot Springs were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Hanmer Springs Thermal Pools was listed before Maruia Hot Springs in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Onsen Hot Pools1st
  2. Polynesian Spa2nd
  3. Tekapo Springs3rd
  4. Hanmer Springs Thermal Pools4th
  5. Maruia Hot Springs5th
  6. Waikite Valley Thermal Pools6th
  7. Wairakei Terraces–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Onsen Hot Pools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tekapo Springs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Polynesian Spa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hanmer Springs Thermal Pools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Maruia Hot Springs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Waikite Valley Thermal Pools2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wairakei Terraces0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hot pools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hanmer Springs Thermal Pools or Maruia Hot Springs more popular in search?

This chart shows how often people search Google for Hanmer Springs Thermal Pools and Maruia Hot Springs by name. Each line represents a brand's share of searches for all seven hot pool brands we track, month by month, from searches in New Zealand.

Hanmer Springs Thermal Pools and Maruia Hot Springs among hot pools in New Zealand, by month

Share of searches by month for Hanmer Springs Thermal Pools, Maruia Hot Springs. The figures are in the table below the chart.

View monthly share of searches table
MonthPolynesian SpaWaikite Valley Thermal PoolsOnsen Hot PoolsHanmer Springs Thermal PoolsMaruia Hot SpringsWairakei TerracesTekapo Springs
Nov 202534.1%13.9%12.3%11.5%12.4%8.5%7.3%
Dec 202536.5%14.3%8.8%12.5%12.5%9.2%6.3%
Jan 202633%13%10.2%13%13.8%10%7%
Feb 202637%11.9%10.9%11.9%12.7%9.2%6.4%
Mar 202630%15.1%11.4%12.6%15.4%9.2%6.4%
Apr 202632.4%15.7%12.3%11.9%11.9%10%5.7%
May 202628.8%14%16.2%10.4%13.8%10.9%6%
Jun 202624.4%11.8%20.5%10.3%14.2%11.2%7.5%
Jul 202627.7%16.1%13.4%9.6%13.2%12.8%7.2%
Aug 202628.7%11.7%16.3%11.4%11.4%13.2%7.3%
Sep 202630.3%15.4%14.2%11.1%11.1%11.5%6.3%
Oct 202632.2%16.3%12.2%11.8%11.8%10.2%5.6%

How has branded search for Hanmer Springs Thermal Pools and Maruia Hot Springs changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hot pools in October 2026?

2 changes

  1. In October 2026, Hanmer Springs Thermal Pools overtook Wairakei Terraces to rank 4th among hot pools in New Zealand, with 11.8% of the searches.

  2. In October 2026, Maruia Hot Springs overtook Wairakei Terraces to rank 5th among hot pools in New Zealand, with 11.8% of the searches.

How are Hanmer Springs Thermal Pools’ and Maruia Hot Springs’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hanmer Springs Thermal Pools’ and Maruia Hot Springs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hanmer Springs Thermal Pools

2 branded search terms

  • hanmer springs hot pools
  • hanmer springs thermal pools

Maruia Hot Springs

2 branded search terms

  • maruia hot springs
  • maruia springs

How the Brand Demand Index is measured

Other head-to-heads among hot pools

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