Brandwave

How popular isOBS Studio?

In October 2026, people searched for OBS Studio by name about 8,250 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 86.9% of all New Zealand screen recording software searches, placing OBS Studio first out of six brands. When we asked both ChatGPT and Google AI Overviews about screen recording software, OBS Studio appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

OBS Studio is the most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. OBS StudioShare of searches 86.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SnagitShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. ShareXShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ScreenPalShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. CamtasiaShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top screen recording software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OBS Studio appeared in all five answers. OBS Studio is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Loom2nd
  3. Camtasia3rd
  4. ShareX4th
  5. ScreenPal5th
  6. Snagit6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camtasia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShareX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScreenPal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about screen recording software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for OBS Studio compared with other New Zealand screen recording software?

OBS Studio against screen recording software in New Zealand, by month

Share of searches by month for OBS Studio, Snagit, ShareX, ScreenPal. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioSnagitShareXScreenPalCamtasiaLoom
Nov 202584.6%4.2%3.5%3.1%2.4%2.2%
Dec 202586.3%3.4%3.2%2.7%2.3%2%
Jan 202683.1%4.1%3.1%3.4%2.8%3.5%
Feb 202680.9%4.3%3.5%3.9%2.5%5%
Mar 202675.3%4.5%3.4%5.7%2.5%8.6%
Apr 202679.7%3.7%3.3%4.8%1.6%6.9%
May 202677.2%4.6%3.3%4.7%1.9%8.3%
Jun 202679.5%4.4%3.1%4.1%2.2%6.6%
Jul 202682%3.9%3.3%3.4%1.9%5.6%
Aug 202685.1%3.8%3.5%3.3%1.6%2.8%
Sep 202685.1%3.8%3.8%4%1.7%1.5%
Oct 202686.9%3.9%3.4%3.2%1.9%0.74%

  1. 1.OBS Studio

    86.9%

    Held 1st. 8.3K estimated branded searches, -6.7% vs prior month. Share +1.9 points.

  2. 2.Snagit

    3.9%

    Moved from 3rd to 2nd. 370 estimated branded searches, -7.5% vs prior month. Share 0 points.

  3. 3.ShareX

    3.4%

    Moved from 4th to 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -0.4 points.

  4. 4.ScreenPal

    3.2%

    Moved from 2nd to 4th. 300 estimated branded searches, -28.6% vs prior month. Share -0.9 points.

  5. 5.Camtasia

    1.9%

    Held 5th. 180 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Loom

    0.74%

    Held 6th. 70 estimated branded searches, -56.3% vs prior month. Share -0.8 points.

Compare popularity between OBS Studio and its closest rivals

Every comparison with OBS Studio

9 comparisons

How has branded search demand for OBS Studio changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for OBS Studio in New Zealand fell from 9.3K to 8.3K.
  • Across the 12 months ending October 2026, OBS Studio’s share of searches among screen recording software in New Zealand increased from 84.6% to 86.9%.
  • Across the 12 months ending October 2026, OBS Studio’s share of searches among screen recording software in New Zealand peaked at 86.9% in October 2026 and was lowest at 75.3% in March 2026.

How did search popularity change for New Zealand screen recording software in October 2026?

6 changes

  1. In October 2026, OBS Studio gained share of searches among screen recording software in New Zealand, from 85.1% to 86.9%.

  2. In October 2026, ScreenPal lost share of searches among screen recording software in New Zealand, from 4% to 3.2%.

  3. In October 2026, Loom lost share of searches among screen recording software in New Zealand, from 1.5% to 0.74%.

  4. In October 2026, ShareX rose from 4th to 3rd among screen recording software in New Zealand.

  5. In October 2026, Snagit rose from 3rd to 2nd among screen recording software in New Zealand.

  6. Estimated monthly branded searches for Camtasia in New Zealand fell 33.3% over 12 measured months, from 270 to 180 in October 2026.

How are OBS Studio’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using OBS Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mac obs studio
  • obs
  • obs dl
  • obs screen recorder
  • obs software
  • obs studio
  • obs studio multistream
  • obs studio screenshot
  • obsstudio

Do you work for OBS Studio? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OBS Studio compete?

OBS Studio is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Live streaming software1st of 580.8%Show ranking
Screen recording software1st of 686.9%Shown above
Creator with pink hair and a pink jacket

Is OBS Studio your brand?

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