OBS Studio vs ShareX:Which is more popular in New Zealand?
In October 2026, OBS Studio had more branded searches than ShareX among screen recording software in New Zealand. OBS Studio had about 8,250 branded searches, while ShareX had 320. OBS Studio made up 86.9% of all screen recording software searches we track, and ShareX accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about screen recording software, OBS Studio appeared in all five answers and ShareX in three. OBS Studio was mentioned before ShareX in every answer.
Who do people search for more?
OBS Studio, about 26 searches for every 1 for ShareX
Who does AI mention more?
OBS Studio, mentioned in every answer we collected
Who does AI recommend more?
OBS Studio, named ahead of ShareX in every answer
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Top screen recording software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OBS Studio appeared in all five answers. ShareX was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. OBS Studio was listed before ShareX in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Camtasia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ShareX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ScreenPal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about screen recording software
5 answers
Asked ChatGPT
“Which screen recording software should I use in New Zealand?”
Asked ChatGPT
“What are the best screen recording software tools in New Zealand?”
Asked ChatGPT
“What's the best screen recording software in New Zealand for a team tutorial?”
Searched Google, AI Overview
“screen capture software”
Searched Google, AI Overview
“best screen recording software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is OBS Studio or ShareX more popular in search?
This chart shows how often people search Google for OBS Studio and ShareX by name. Each line represents a brand's share of searches for all six screen recording software we track, month by month, from searches in New Zealand.
Share of searches by month for OBS Studio, ShareX. The figures are in the table below the chart.
View monthly share of searches table
| Month | OBS Studio | Snagit | ShareX | ScreenPal | Camtasia | Loom |
|---|---|---|---|---|---|---|
| Nov 2025 | 84.6% | 4.2% | 3.5% | 3.1% | 2.4% | 2.2% |
| Dec 2025 | 86.3% | 3.4% | 3.2% | 2.7% | 2.3% | 2% |
| Jan 2026 | 83.1% | 4.1% | 3.1% | 3.4% | 2.8% | 3.5% |
| Feb 2026 | 80.9% | 4.3% | 3.5% | 3.9% | 2.5% | 5% |
| Mar 2026 | 75.3% | 4.5% | 3.4% | 5.7% | 2.5% | 8.6% |
| Apr 2026 | 79.7% | 3.7% | 3.3% | 4.8% | 1.6% | 6.9% |
| May 2026 | 77.2% | 4.6% | 3.3% | 4.7% | 1.9% | 8.3% |
| Jun 2026 | 79.5% | 4.4% | 3.1% | 4.1% | 2.2% | 6.6% |
| Jul 2026 | 82% | 3.9% | 3.3% | 3.4% | 1.9% | 5.6% |
| Aug 2026 | 85.1% | 3.8% | 3.5% | 3.3% | 1.6% | 2.8% |
| Sep 2026 | 85.1% | 3.8% | 3.8% | 4% | 1.7% | 1.5% |
| Oct 2026 | 86.9% | 3.9% | 3.4% | 3.2% | 1.9% | 0.74% |
How has branded search for OBS Studio and ShareX changed in New Zealand over the last 12 months?
3 findings
- OBS Studio was ahead of ShareX in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, OBS Studio’s share of searches among screen recording software in New Zealand moved from 84.6% to 86.9%, and its estimated monthly branded searches moved from 9.3K to 8.3K.
- Across the 12 months ending October 2026, ShareX’s share of searches among screen recording software in New Zealand moved from 3.5% to 3.4%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for New Zealand screen recording software in October 2026?
2 changes
In October 2026, OBS Studio gained share of searches among screen recording software in New Zealand, from 85.1% to 86.9%.
In October 2026, ShareX rose from 4th to 3rd among screen recording software in New Zealand.
How are OBS Studio’s and ShareX’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using OBS Studio’s and ShareX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OBS Studio
8 branded search terms
- mac obs studio
- obs
- obs dl
- obs screen recorder
- obs software
- obs studio
- obs studio screenshot
- obsstudio
ShareX
1 branded search term
- sharex
Other head-to-heads among screen recording software
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