Brandwave

ShareX vs Snagit:Which is more popular in New Zealand?

In October 2026, Snagit had more branded searches than ShareX among screen recording software in New Zealand. Snagit had about 370 branded searches, while ShareX had 320. Snagit made up 3.9% of all screen recording software searches we track, and ShareX accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about screen recording software, ShareX appeared in three of the five answers and Snagit in two. ShareX was mentioned before Snagit in three out of four answers that named either.

Among screen recording software in New Zealand in October 2026

Who do people search for more?

Snagit, about 16% more searches than ShareX

Snagit 370 searchesShareX 320 searches

Who does AI mention more?

ShareX, mentioned in 3 of 5 answers, Snagit in 2

ShareX in 3 of 5Snagit in 2 of 5

Who does AI recommend more?

ShareX, named ahead of Snagit in 3 of 4 answers

ShareX first in 3Snagit first in 1

Follow ShareX vs Snagit and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top screen recording software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ShareX was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Snagit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ShareX was listed before Snagit in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Loom2nd
  3. Camtasia3rd
  4. ShareX4th
  5. ScreenPal5th
  6. Snagit6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camtasia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShareX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScreenPal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about screen recording software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ShareX or Snagit more popular in search?

This chart shows how often people search Google for ShareX and Snagit by name. Each line represents a brand's share of searches for all six screen recording software we track, month by month, from searches in New Zealand.

ShareX and Snagit among screen recording software in New Zealand, by month

Share of searches by month for Snagit, ShareX. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioSnagitShareXScreenPalCamtasiaLoom
Nov 202584.6%4.2%3.5%3.1%2.4%2.2%
Dec 202586.3%3.4%3.2%2.7%2.3%2%
Jan 202683.1%4.1%3.1%3.4%2.8%3.5%
Feb 202680.9%4.3%3.5%3.9%2.5%5%
Mar 202675.3%4.5%3.4%5.7%2.5%8.6%
Apr 202679.7%3.7%3.3%4.8%1.6%6.9%
May 202677.2%4.6%3.3%4.7%1.9%8.3%
Jun 202679.5%4.4%3.1%4.1%2.2%6.6%
Jul 202682%3.9%3.3%3.4%1.9%5.6%
Aug 202685.1%3.8%3.5%3.3%1.6%2.8%
Sep 202685.1%3.8%3.8%4%1.7%1.5%
Oct 202686.9%3.9%3.4%3.2%1.9%0.74%

How has branded search for ShareX and Snagit changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand screen recording software in October 2026?

2 changes
  1. In October 2026, ShareX rose from 4th to 3rd among screen recording software in New Zealand.

  2. In October 2026, Snagit rose from 3rd to 2nd among screen recording software in New Zealand.

How are ShareX’s and Snagit’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using ShareX’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ShareX

1 branded search term

  • sharex

Snagit

6 branded search terms

  • screenshot tool snagit
  • scrolling screenshot snagit
  • snagit
  • snagit screen recorder
  • snagit screenshot
  • snagit software

How the Brand Demand Index is measured

Other head-to-heads among screen recording software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.