Screen recording software in New Zealand:Which are most popular?
In October 2026, OBS Studio was the most searched screen recording software in New Zealand, accounting for 86.9% of all searches among the six brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, OBS Studio and Camtasia showed up in every answer. OBS Studio was recommended most often, coming first in four out of five responses.
OBS StudioShare of searches 86.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SnagitShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ShareXShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
ScreenPalShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- CamtasiaShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top screen recording software in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, OBS Studio and Camtasia appeared every time. OBS Studio was recommended most often, coming first in four out of five answers. Loom was second, and Camtasia was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Camtasia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ShareX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ScreenPal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about screen recording software
5 answers
Asked ChatGPT
“Which screen recording software should I use in New Zealand?”
Asked ChatGPT
“What are the best screen recording software tools in New Zealand?”
Asked ChatGPT
“What's the best screen recording software in New Zealand for a team tutorial?”
Searched Google, AI Overview
“screen capture software”
Searched Google, AI Overview
“best screen recording software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which screen recording software do people search for most?
This chart shows how often people search Google for each screen recording software by name. Each line represents a brand's share of searches for all six screen recording software we track, month by month, from searches in New Zealand.
Share of searches by month for OBS Studio, Snagit, ShareX, ScreenPal. The figures are in the table below the chart.
View monthly share of searches table
| Month | OBS Studio | Snagit | ShareX | ScreenPal | Camtasia | Loom |
|---|---|---|---|---|---|---|
| Nov 2025 | 84.6% | 4.2% | 3.5% | 3.1% | 2.4% | 2.2% |
| Dec 2025 | 86.3% | 3.4% | 3.2% | 2.7% | 2.3% | 2% |
| Jan 2026 | 83.1% | 4.1% | 3.1% | 3.4% | 2.8% | 3.5% |
| Feb 2026 | 80.9% | 4.3% | 3.5% | 3.9% | 2.5% | 5% |
| Mar 2026 | 75.3% | 4.5% | 3.4% | 5.7% | 2.5% | 8.6% |
| Apr 2026 | 79.7% | 3.7% | 3.3% | 4.8% | 1.6% | 6.9% |
| May 2026 | 77.2% | 4.6% | 3.3% | 4.7% | 1.9% | 8.3% |
| Jun 2026 | 79.5% | 4.4% | 3.1% | 4.1% | 2.2% | 6.6% |
| Jul 2026 | 82% | 3.9% | 3.3% | 3.4% | 1.9% | 5.6% |
| Aug 2026 | 85.1% | 3.8% | 3.5% | 3.3% | 1.6% | 2.8% |
| Sep 2026 | 85.1% | 3.8% | 3.8% | 4% | 1.7% | 1.5% |
| Oct 2026 | 86.9% | 3.9% | 3.4% | 3.2% | 1.9% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.9% | 8.3K | -6.7% | +1.9 points | |
| 2, moved from 3rd to 2nd | 3.9% | 370 | -7.5% | 0 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 3.4% | 320 | -17.9% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 3.2% | 300 | -28.6% | -0.9 pointsmoved from 2nd to 4th | |
| 5, held 5th | 1.9% | 180 | 0% | +0.2 points | |
| 6, held 6th | 0.74% | 70 | -56.3% | -0.8 points |
86.9%
Held 1st. 8.3K estimated branded searches, -6.7% vs prior month. Share +1.9 points.
2.
Snagit3.9%
Moved from 3rd to 2nd. 370 estimated branded searches, -7.5% vs prior month. Share 0 points.
3.
ShareX3.4%
Moved from 4th to 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -0.4 points.
3.2%
Moved from 2nd to 4th. 300 estimated branded searches, -28.6% vs prior month. Share -0.9 points.
5.
Camtasia1.9%
Held 5th. 180 estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Loom0.74%
Held 6th. 70 estimated branded searches, -56.3% vs prior month. Share -0.8 points.
Which brand is most popular in search among screen recording software in New Zealand?
6 brands
In October 2026, OBS Studio was the most searched among screen recording software in New Zealand, with an estimated 8.3K branded searches, 86.9% of all searches for the six tracked by the Brandwave Brand Demand Index. Snagit is in 2nd place, 83 percentage points behind at 3.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| OBS Studio | 84.6% → 86.9% | 86.9%Oct 2026 | 75.3%Mar 2026 | 1st |
| Snagit | 4.2% → 3.9% | 4.6%May 2026 | 3.4%Dec 2025 | 2nd |
| ShareX | 3.5% → 3.4% | 3.8%Sep 2026 | 3.1%Jan 2026 | 3rd |
| ScreenPal | 3.1% → 3.2% | 5.7%Mar 2026 | 2.7%Dec 2025 | 4th |
| Camtasia | 2.4% → 1.9% | 2.8%Jan 2026 | 1.6%Apr 2026 | 5th |
| Loom | 2.2% → 0.74% | 8.6%Mar 2026 | 0.74%Oct 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending October 2026, OBS Studio’s share of searches among screen recording software in New Zealand increased from 84.6% to 86.9%.
- Across the 12 months ending October 2026, Camtasia’s share of searches among screen recording software in New Zealand decreased from 2.4% to 1.9%.
- Across the 12 months ending October 2026, Loom’s share of searches among screen recording software in New Zealand decreased from 2.2% to 0.74%.
- Across the 12 months ending October 2026, OBS Studio’s share of searches among screen recording software in New Zealand peaked at 86.9% in October 2026 and was lowest at 75.3% in March 2026.
- Across the 12 months ending October 2026, Snagit’s share of searches among screen recording software in New Zealand peaked at 4.6% in May 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending October 2026, ScreenPal’s share of searches among screen recording software in New Zealand peaked at 5.7% in March 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending October 2026, Camtasia’s share of searches among screen recording software in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.6% in April 2026.
- Across the 12 months ending October 2026, Loom’s share of searches among screen recording software in New Zealand peaked at 8.6% in March 2026 and was lowest at 0.74% in October 2026.
- Across the 12 months ending October 2026, Snagit, ShareX and ScreenPal held steady: their share of searches among screen recording software in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand screen recording software in October 2026?
6 changes
In October 2026, OBS Studio gained share of searches among screen recording software in New Zealand, from 85.1% to 86.9%.
In October 2026, ScreenPal lost share of searches among screen recording software in New Zealand, from 4% to 3.2%.
In October 2026, Loom lost share of searches among screen recording software in New Zealand, from 1.5% to 0.74%.
In October 2026, ShareX rose from 4th to 3rd among screen recording software in New Zealand.
In October 2026, Snagit rose from 3rd to 2nd among screen recording software in New Zealand.
Estimated monthly branded searches for Camtasia in New Zealand fell 33.3% over 12 measured months, from 270 to 180 in October 2026.
How are branded searches counted for screen recording software?
26 search terms
Each brand's share of searches among screen recording software comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
OBS Studio
8 branded search terms
- mac obs studio
- obs
- obs dl
- obs screen recorder
- obs software
- obs studio
- obs studio screenshot
- obsstudio
Snagit
6 branded search terms
- screenshot tool snagit
- scrolling screenshot snagit
- snagit
- snagit screen recorder
- snagit screenshot
- snagit software
ShareX
1 branded search term
- sharex
ScreenPal
4 branded search terms
- screencast o matic
- screenpal
- screenpal screen recorder
- screenpal screen recording
Camtasia
3 branded search terms
- camtasia
- camtasia screen recorder
- camtasia screenshot
Loom
4 branded search terms
- loom recording
- loom screen recorder
- loom screen recording
- loom screenshot
Compare popularity between leading brands
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