How popular isLoom?
In October 2026, people searched for Loom by name about 70 times in New Zealand, a 70.8% decrease from the previous year. These searches made up 0.74% of all New Zealand screen recording software searches, placing Loom sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about screen recording software, Loom appeared in four of the five answers and was the second most recommended of the six.
Loom is the sixth most searched of 6 competitors and the second most recommended in the AI answers we collected.
OBS StudioShare of searches 86.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SnagitShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ShareXShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
ScreenPalShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
LoomShare of searches 0.74%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top screen recording software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Loom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Loom is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Camtasia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Loom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ShareX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ScreenPal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about screen recording software
5 answers
Asked ChatGPT
“Which screen recording software should I use in New Zealand?”
Asked ChatGPT
“What are the best screen recording software tools in New Zealand?”
Asked ChatGPT
“What's the best screen recording software in New Zealand for a team tutorial?”
Searched Google, AI Overview
“screen capture software”
Searched Google, AI Overview
“best screen recording software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Loom compared with other New Zealand screen recording software?
Share of searches by month for OBS Studio, Snagit, ShareX, ScreenPal, Loom. The figures are in the table below the chart.
View monthly share of searches table
| Month | OBS Studio | Snagit | ShareX | ScreenPal | Camtasia | Loom |
|---|---|---|---|---|---|---|
| Nov 2025 | 84.6% | 4.2% | 3.5% | 3.1% | 2.4% | 2.2% |
| Dec 2025 | 86.3% | 3.4% | 3.2% | 2.7% | 2.3% | 2% |
| Jan 2026 | 83.1% | 4.1% | 3.1% | 3.4% | 2.8% | 3.5% |
| Feb 2026 | 80.9% | 4.3% | 3.5% | 3.9% | 2.5% | 5% |
| Mar 2026 | 75.3% | 4.5% | 3.4% | 5.7% | 2.5% | 8.6% |
| Apr 2026 | 79.7% | 3.7% | 3.3% | 4.8% | 1.6% | 6.9% |
| May 2026 | 77.2% | 4.6% | 3.3% | 4.7% | 1.9% | 8.3% |
| Jun 2026 | 79.5% | 4.4% | 3.1% | 4.1% | 2.2% | 6.6% |
| Jul 2026 | 82% | 3.9% | 3.3% | 3.4% | 1.9% | 5.6% |
| Aug 2026 | 85.1% | 3.8% | 3.5% | 3.3% | 1.6% | 2.8% |
| Sep 2026 | 85.1% | 3.8% | 3.8% | 4% | 1.7% | 1.5% |
| Oct 2026 | 86.9% | 3.9% | 3.4% | 3.2% | 1.9% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.9% | 8.3K | -6.7% | +1.9 points | |
| 2, moved from 3rd to 2nd | 3.9% | 370 | -7.5% | 0 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 3.4% | 320 | -17.9% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 3.2% | 300 | -28.6% | -0.9 pointsmoved from 2nd to 4th | |
| 5, held 5th | 1.9% | 180 | 0% | +0.2 points | |
| 6, held 6th | 0.74% | 70 | -56.3% | -0.8 points |
86.9%
Held 1st. 8.3K estimated branded searches, -6.7% vs prior month. Share +1.9 points.
2.
Snagit3.9%
Moved from 3rd to 2nd. 370 estimated branded searches, -7.5% vs prior month. Share 0 points.
3.
ShareX3.4%
Moved from 4th to 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -0.4 points.
3.2%
Moved from 2nd to 4th. 300 estimated branded searches, -28.6% vs prior month. Share -0.9 points.
5.
Camtasia1.9%
Held 5th. 180 estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Loom0.74%
Held 6th. 70 estimated branded searches, -56.3% vs prior month. Share -0.8 points.
Compare popularity between Loom and its closest rivals
Every comparison with Loom
5 comparisons
How has branded search demand for Loom changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Loom in New Zealand fell from 240 to 70.
- Across the 12 months ending October 2026, Loom’s share of searches among screen recording software in New Zealand decreased from 2.2% to 0.74%.
- Across the 12 months ending October 2026, Loom’s share of searches among screen recording software in New Zealand peaked at 8.6% in March 2026 and was lowest at 0.74% in October 2026.
How did search popularity change for New Zealand screen recording software in October 2026?
6 changes
In October 2026, OBS Studio gained share of searches among screen recording software in New Zealand, from 85.1% to 86.9%.
In October 2026, ScreenPal lost share of searches among screen recording software in New Zealand, from 4% to 3.2%.
In October 2026, Loom lost share of searches among screen recording software in New Zealand, from 1.5% to 0.74%.
In October 2026, ShareX rose from 4th to 3rd among screen recording software in New Zealand.
In October 2026, Snagit rose from 3rd to 2nd among screen recording software in New Zealand.
Estimated monthly branded searches for Camtasia in New Zealand fell 33.3% over 12 measured months, from 270 to 180 in October 2026.
How are Loom’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Loom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- loom recording
- loom screen recorder
- loom screen recording
- loom screenshot
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Is Loom your brand?
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