Brandwave

Loom vs ShareX:Which is more popular in New Zealand?

In October 2026, ShareX had more branded searches than Loom among screen recording software in New Zealand. ShareX had about 320 branded searches, while Loom had 70. ShareX made up 3.4% of all screen recording software searches we track, and Loom accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about screen recording software, Loom appeared in four of the five answers and ShareX in three. Loom was mentioned before ShareX in three out of five answers.

Among screen recording software in New Zealand in October 2026

Who do people search for more?

ShareX, about 5 searches for every 1 for Loom

ShareX 320 searchesLoom 70 searches

Who does AI mention more?

Loom, mentioned in 4 of 5 answers, ShareX in 3

Loom in 4 of 5ShareX in 3 of 5

Who does AI recommend more?

Loom, named ahead of ShareX in 3 of 5 answers

Loom first in 3ShareX first in 2

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Top screen recording software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ShareX was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Loom was listed before ShareX in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Loom2nd
  3. Camtasia3rd
  4. ShareX4th
  5. ScreenPal5th
  6. Snagit6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camtasia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShareX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScreenPal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about screen recording software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Loom or ShareX more popular in search?

This chart shows how often people search Google for Loom and ShareX by name. Each line represents a brand's share of searches for all six screen recording software we track, month by month, from searches in New Zealand.

Loom and ShareX among screen recording software in New Zealand, by month

Share of searches by month for ShareX, Loom. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioSnagitShareXScreenPalCamtasiaLoom
Nov 202584.6%4.2%3.5%3.1%2.4%2.2%
Dec 202586.3%3.4%3.2%2.7%2.3%2%
Jan 202683.1%4.1%3.1%3.4%2.8%3.5%
Feb 202680.9%4.3%3.5%3.9%2.5%5%
Mar 202675.3%4.5%3.4%5.7%2.5%8.6%
Apr 202679.7%3.7%3.3%4.8%1.6%6.9%
May 202677.2%4.6%3.3%4.7%1.9%8.3%
Jun 202679.5%4.4%3.1%4.1%2.2%6.6%
Jul 202682%3.9%3.3%3.4%1.9%5.6%
Aug 202685.1%3.8%3.5%3.3%1.6%2.8%
Sep 202685.1%3.8%3.8%4%1.7%1.5%
Oct 202686.9%3.9%3.4%3.2%1.9%0.74%

How has branded search for Loom and ShareX changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Loom took it in January 2026, ShareX took it in August 2026.
  • Across the 12 months ending October 2026, Loom’s share of searches among screen recording software in New Zealand moved from 2.2% to 0.74%, and its estimated monthly branded searches moved from 240 to 70.
  • Across the 12 months ending October 2026, ShareX’s share of searches among screen recording software in New Zealand moved from 3.5% to 3.4%, and its estimated monthly branded searches moved from 390 to 320.

How did search popularity change for New Zealand screen recording software in October 2026?

2 changes
  1. In October 2026, Loom lost share of searches among screen recording software in New Zealand, from 1.5% to 0.74%.

  2. In October 2026, ShareX rose from 4th to 3rd among screen recording software in New Zealand.

How are Loom’s and ShareX’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Loom’s and ShareX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loom

4 branded search terms

  • loom recording
  • loom screen recorder
  • loom screen recording
  • loom screenshot

ShareX

1 branded search term

  • sharex

How the Brand Demand Index is measured

Other head-to-heads among screen recording software

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