ScreenPal vs Snagit:Which is more popular in New Zealand?
In October 2026, Snagit had more branded searches than ScreenPal among screen recording software in New Zealand. Snagit had about 370 branded searches, while ScreenPal had 300. Snagit made up 3.9% of all screen recording software searches we track, and ScreenPal accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about screen recording software, ScreenPal and Snagit each appeared in two of the five answers. ScreenPal was mentioned before Snagit in two out of three answers that named either.
Who do people search for more?
Snagit, about 23% more searches than ScreenPal
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
ScreenPal, named ahead of Snagit in 2 of 3 answers
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Top screen recording software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ScreenPal and Snagit were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ScreenPal was listed before Snagit in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Camtasia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ShareX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ScreenPal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about screen recording software
5 answers
Asked ChatGPT
“Which screen recording software should I use in New Zealand?”
Asked ChatGPT
“What are the best screen recording software tools in New Zealand?”
Asked ChatGPT
“What's the best screen recording software in New Zealand for a team tutorial?”
Searched Google, AI Overview
“screen capture software”
Searched Google, AI Overview
“best screen recording software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ScreenPal or Snagit more popular in search?
This chart shows how often people search Google for ScreenPal and Snagit by name. Each line represents a brand's share of searches for all six screen recording software we track, month by month, from searches in New Zealand.
Share of searches by month for Snagit, ScreenPal. The figures are in the table below the chart.
View monthly share of searches table
| Month | OBS Studio | Snagit | ShareX | ScreenPal | Camtasia | Loom |
|---|---|---|---|---|---|---|
| Nov 2025 | 84.6% | 4.2% | 3.5% | 3.1% | 2.4% | 2.2% |
| Dec 2025 | 86.3% | 3.4% | 3.2% | 2.7% | 2.3% | 2% |
| Jan 2026 | 83.1% | 4.1% | 3.1% | 3.4% | 2.8% | 3.5% |
| Feb 2026 | 80.9% | 4.3% | 3.5% | 3.9% | 2.5% | 5% |
| Mar 2026 | 75.3% | 4.5% | 3.4% | 5.7% | 2.5% | 8.6% |
| Apr 2026 | 79.7% | 3.7% | 3.3% | 4.8% | 1.6% | 6.9% |
| May 2026 | 77.2% | 4.6% | 3.3% | 4.7% | 1.9% | 8.3% |
| Jun 2026 | 79.5% | 4.4% | 3.1% | 4.1% | 2.2% | 6.6% |
| Jul 2026 | 82% | 3.9% | 3.3% | 3.4% | 1.9% | 5.6% |
| Aug 2026 | 85.1% | 3.8% | 3.5% | 3.3% | 1.6% | 2.8% |
| Sep 2026 | 85.1% | 3.8% | 3.8% | 4% | 1.7% | 1.5% |
| Oct 2026 | 86.9% | 3.9% | 3.4% | 3.2% | 1.9% | 0.74% |
How has branded search for ScreenPal and Snagit changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: ScreenPal took it in March 2026, Snagit took it in June 2026, ScreenPal took it in September 2026, Snagit took it in October 2026.
- Across the 12 months ending October 2026, ScreenPal’s share of searches among screen recording software in New Zealand moved from 3.1% to 3.2%, and its estimated monthly branded searches moved from 340 to 300.
- Across the 12 months ending October 2026, Snagit’s share of searches among screen recording software in New Zealand moved from 4.2% to 3.9%, and its estimated monthly branded searches moved from 460 to 370.
How did search popularity change for New Zealand screen recording software in October 2026?
2 changes
In October 2026, ScreenPal lost share of searches among screen recording software in New Zealand, from 4% to 3.2%.
In October 2026, Snagit rose from 3rd to 2nd among screen recording software in New Zealand.
How are ScreenPal’s and Snagit’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using ScreenPal’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among screen recording software
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