Brandwave

How popular isOBS Studio?

In October 2026, people searched for OBS Studio by name about 8,250 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 80.8% of all New Zealand live streaming software searches, placing OBS Studio first out of five brands. When we asked both ChatGPT and Google AI Overviews about live streaming software, OBS Studio appeared in all answers and was the most recommended of the five.

Search and AI answers in October 2026

OBS Studio is the most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. OBS StudioShare of searches 80.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. StreamlabsShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. StreamYardShare of searches 3.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. RestreamShare of searches 3.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. vMixShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top live streaming software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OBS Studio appeared in all five answers. OBS Studio is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. StreamYard2nd
  3. Restream3rd
  4. Streamlabs4th
  5. vMix5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StreamYard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Restream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Streamlabs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • vMix2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about live streaming software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for OBS Studio compared with other New Zealand live streaming software?

OBS Studio against live streaming software in New Zealand, by month

Share of searches by month for OBS Studio, Streamlabs, StreamYard, Restream. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioStreamlabsStreamYardRestreamvMix
Nov 202576.8%12.1%4.1%5.4%1.5%
Dec 202575.7%12.9%4.5%5.8%1.1%
Jan 202676.7%13.4%3.7%5.3%0.86%
Feb 202680.4%10.7%3.3%4.2%1.4%
Mar 202679.7%9.5%4.4%5.1%1.3%
Apr 202679.5%8.7%5.8%4.5%1.4%
May 202678.9%9.6%5.3%4.9%1.3%
Jun 202679.2%10.4%4.7%4.3%1.4%
Jul 202678.3%10.6%5.8%4.3%1.1%
Aug 202679.6%10.2%3.9%5.1%1.3%
Sep 202679.9%10.5%3.9%4.2%1.6%
Oct 202680.8%10.5%3.9%3.5%1.4%

  1. 1.OBS Studio

    80.8%

    Held 1st. 8.2K estimated branded searches, -0.85% vs prior month. Share +1 points.

  2. 2.Streamlabs

    10.5%

    Held 2nd. 1.1K estimated branded searches, -1.9% vs prior month. Share 0 points.

  3. 3.StreamYard

    3.9%

    Moved from 4th to 3rd. 390 estimated branded searches, -2.5% vs prior month. Share 0 points.

  4. 4.Restream

    3.5%

    Moved from 3rd to 4th. 350 estimated branded searches, -18.6% vs prior month. Share -0.7 points.

  5. 5.vMix

    1.4%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share -0.3 points.

Compare popularity between OBS Studio and its closest rivals

Every comparison with OBS Studio

9 comparisons

How has branded search demand for OBS Studio changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for OBS Studio in New Zealand fell from 9.3K to 8.3K.
  • Across the 12 months ending October 2026, OBS Studio’s share of searches among live streaming software in New Zealand increased from 76.8% to 80.8%.
  • Across the 12 months ending October 2026, OBS Studio’s share of searches among live streaming software in New Zealand peaked at 80.8% in October 2026 and was lowest at 75.7% in December 2025.

How did search popularity change for New Zealand live streaming software in October 2026?

5 changes

  1. In October 2026, OBS Studio gained share of searches among live streaming software in New Zealand, from 79.9% to 80.8%.

  2. In October 2026, Restream lost share of searches among live streaming software in New Zealand, from 4.2% to 3.5%.

  3. In October 2026, StreamYard rose from 4th to 3rd among live streaming software in New Zealand.

  4. Estimated monthly branded searches for Streamlabs in New Zealand fell 24.8% over 12 measured months, from 1.4K to 1.1K in October 2026.

  5. Estimated monthly branded searches for vMix in New Zealand fell 22.2% over 12 measured months, from 180 to 140 in October 2026.

How are OBS Studio’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using OBS Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mac obs studio
  • obs
  • obs dl
  • obs screen recorder
  • obs software
  • obs studio
  • obs studio multistream
  • obs studio screenshot
  • obsstudio

Do you work for OBS Studio? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OBS Studio compete?

OBS Studio is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Live streaming software1st of 580.8%Shown above
Screen recording software1st of 686.9%Show ranking
Creator with pink hair and a pink jacket

Is OBS Studio your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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